Creatin Business Value from Emerging Technologies

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Presentation by David Backley at Enterprise 2.0 Executive Forum

Presentation by David Backley at Enterprise 2.0 Executive Forum

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  • 1. Creating Business Value from Emerging Technologies David Backley Westpac Banking Corporation Date February 24 2009
  • 2. Agenda
    • Emerging Technologies – definition
    • Successful adoption
    • Less than successful adoption
    • Work – Technology – Family and You
    • Lessons learnt
    • Questions
  • 3. Emerging Technologies – definition
    • In 1944 this was an emerging technology.
    • A few years ago so was this.
    • Now we have wireless game consoles that help us keep fit and we are able to be in constant contact with family, friends and co-workers all the time from any (almost) location.
    • From the Luddites to Twitter.
  • 4. Successful adoption
    • A shift in consumer perception and action toward ease of use rather than need to use.
    • Works best when the customer need, product capability, price point and business model are in sync, for us Internet Banking is one of the best examples of this.
    • Must be extensible and change with customer needs and behaviours.
  • 5. Less than successful adoption
    • A good idea with no home
    • An external phenomena that did not work inside the corporation
    • A technology or concept ahead of its time
    • When the price point stays too high
    • When it just doesn’t do what you expected it to do
    • Miss match in management expectation and reality, normally associated with increase in revenue or decrease in costs
  • 6. Work – Technology – Family and You
    • “ Technology is getting better and better at keeping you connected, which requires individuals to exercise a tighter discipline on the boundary between work and home. Distance used to do it for people. They’d go home and be gone. That doesn’t work anymore.”
    • Michael Lieter 2004
    • “ Individuated lives require time, but the contemporary experience of work is marked by a deepening conflict between how one wants to live and how one must live it.”
    • Zuboff & Maxmin 2002
  • 7. Twin Perspectives
    • Work-family conflict, describing the friction and distress caused by the perceived conflict between work and family demands
    • &
    • Work-family enrichment, describing the value of multiple roles and how the individual can benefit from the diversity of experience each brings
  • 8. Comments from the front line
    • Many people feel overwhelmed by the amount of information they are expected to deal with, a number called this “communications or information overload”
    • The advent of addictive communications, people feel that they have to check in all the time.
    • Extract from an early interview.
    • I would say that (partner) would say it’s a blessing and a curse, it’s great because I can stay home some mornings and take (son) to kindly, and I’ve already done 2 hours work. So I’ve been productive I don’t necessarily have to go, for me I don’t have to go in the morning when it takes an hour and ten minutes to get into work as opposed to picking my times, so (partner) sees some benefit in that. But if you asked (partner) overall she’d say that I work a lot more because of the technology and it does encroach on our family life, absolutely encroaches on the family life”
  • 9. Lessons learnt
    • Try to pilot where possible
    • Ensure the Technology will scale
    • Will this fit with your architecture and security posture
    • Be ready to go faster or stop
    • Is the organisation able to support the technology
    • Do you have strong business sponsorship
      • If not I suggest you stop!
    • Try to make the experience fun and learn from it
  • 10. Thanks for your time – Questions?
    • " Obstacles are those frightful things you see when you take your eyes off your goal."
    Henry Ford 1863 – 1947 Race car driver and maker of small black cars