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Build Your Business With Crowdsourcing
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Build Your Business With Crowdsourcing

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Slides for Ross Dawson's presentation at Australian Business Chambers Congress on June 3, 2011

Slides for Ross Dawson's presentation at Australian Business Chambers Congress on June 3, 2011

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Transcript

  • 1. Build Your Business
    with
    Crowdsourcing
  • Crowdsourcing isn’t new
  • 5. We are connected
  • 6.
  • 7. Business value of crowdsourcing
    Access talent as required
    Increase capabilities
    Build scalability
    Seize opportunities
    Reduce costs
    Be more competitive
  • 8.
  • 9. When to use crowdsourcing
  • 10. Key principles of crowdsourcing
    Respect
    Relationship
    Rewards
    Roles
  • 11.
  • 12.
  • 13.
  • 14. Using service marketplaces
  • 15. Treat freelancers like staff
  • 16.
  • 17.
  • 18.
  • 19. Using competition platforms well
    Know what you want
    Pay a fair price
    Provide detailed feedback to the best
    Invite top providers to participate
    Get multiple opinions
    Always select and pay a winner
    Use competitions to find talent
  • 20.
  • 21. Innovation beyond boundaries
  • 22. Innovation beyond boundaries
    Tapping your customers’ ideas
  • 23.
  • 24. The man in the machine
  • 25. Examples of microtasks
  • 26. Aggregating workers
  • 27.
  • 28. Let the people pay
  • 29.
  • 30. The ethics of crowdsourcing
  • 31. Crowdsourcing business models
  • 32.
  • 33. The
    Power
    of
    Ideas