Ross Christensen Greek sales experience at the University of Arkansas

1. Greek Sales Experience
Ross Christensen
www.rossjchristensen.com
rosschristensen@gmail.com
817-800-5884

2. Introduction
Hi Mark – Thanks for taking the time
to review my PowerPoint. My name
is Ross Christensen and I was raised
in Southlake, Texas.
I graduated in July from the
University of Arkansas with a
Bachelors of Arts in Advertising and
Public Relations. While at Arkansas, I
was a member of the Sigma Alpha
Epsilon fraternity and was a campus
sales representative for Chubbies
Shorts.
www.chubbiesshorts.com

3. Chubbies was founded in 2012 by
four Stanford graduates who noticed
a lack of “shortness” in shorts. Their
goal was to bring back the 80’s style
that should have never left in the
first place. (Lookin’ good Mark!)
Chubbies are manufactured in the
USA and sell primarily online with an
average cost of $55 per pair. They
have been featured in Maxim, Men’s
Health, Sky Mall, USA Today and
many more.
Chubbies Shorts History

4. Chubbies Sales
My most important role as a Chubbies Campus Ambassador was to sell
the brand rather than the product. Chubbies are an expensive luxury to
young college men on a budget. I had to create brand awareness on the
Arkansas campus conveying that when you buy a pair of Chubbies you
aren’t just buying shorts – you’re buying an experience.
I achieved this objective with great success by networking with fraternity
connections, creating original advertising content to share on social
media and by utilizing guerilla marketing. Overall, four years of
consistent Greek affiliation gave me “The Fraternity Edge”.

5. • “The Fraternity Edge” is when you understand how to network with
Fraternity presidents and understand the influence that they have
• “The Fraternity Edge” is when you know how to convince broke college
students that a pair of $60 shorts is an “Investment”
• “The Fraternity Edge” is when you can relate to similar interests and hobbies
with active members
• “The Fraternity Edge” is when you understand that Greek organizations are
constantly in the spotlight and appearances matter
• “The Fraternity Edge” is when you know that frat guys have short attention
spans so you have to get their attention quickly and creatively
• “The Fraternity Edge” is when you understand the market potential within
Greek organizations and that it is a very well connected community
“The Fraternity Edge”

6. The awesome part about working with
Greek organizations is the constant
involvement. Whether it’s making a
homecoming float, adopting a highway,
or throwing the biggest party of the year.
I networked within the Arkansas Greek
community and developed relationships
with each Fraternity president which
allowed me to associate Chubbies with
anything Greek related on campus.
(In Picture) I worked with the Sigma Nu
President to have the Chubbies brand present
at their biggest party/concert of the year. You
can see one of the blue Chubbies flags hanging
in the background. At one point, the Ying-
Yang Twins were throwing Chubbies beach
balls into the crowd.
Utilizing “The Fraternity Edge”

7. I’ve always been interested in marketing and believe in the impact of a
well executed advertisement. The advertisements I created were not a
requirement for the Ambassadors; I created them because I thought
they were fun to make and it was a cutting edge way to build brand
awareness. I posted them on every form of social media (Facebook,
Instagram, Twitter, Pinterest, etc.) and would ask friends and family to
share them as well. Each ad was captioned with a link to the Chubbies
home page.
Social Media Marketing

8. Social Media Marketing
Samples of college related marketing shared on Social Media! These two generated
significant buzz!

9. Social Media Marketing
This ad also generated a lot of buzz and was featured on Chubbies Facebook page which has
over 912,000 followers.

10. This particular ad caught internet fire for a couple of weeks. This ad was
featured on the Chive’s “Best Photos Of The Week” which averages 750,000
visitors per day.
Social Media Marketing

11. Social Media Marketing
These two ads focused on the Chubbies lifestyle.

12. I can’t tell you exactly how many pairs of
shorts I sold as a campus ambassador because
there is simply no way to track it. However,
what I can tell you is that:
– I was recognized as the #1 Chubbies
ambassador out of 250 across the
nation and was rewarded with a fully
paid summer internship in San
Francisco
– I helped grow brand awareness from
10k Facebook likes in 2012 to a
current 912k
– I was able to sell a high dollar
product to college students who had
to stretch to afford them
– I contributed significantly in growing
a small, start-up company into a
company that was asked to be on
Shark Tank and once sold 10,000
pairs in one day at 50 bucks a pop.
Sales Results

13. Resume’s and cover letters only tell part of the story. My body of work speaks for
itself. I am a people person who excels at interpersonal communication. I will
not be out worked and I bring a creative and innovative outlook to sales and
marketing. Like you said in your book “the only thing you can control in sports
and in business is effort”. I am the right man for this job and I look forward to
proving this to you.
Thank you for your consideration.
Ross J. Christensen
Conclusion – I’m your guy