Social business without lies, spin or hiding
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The document discusses the concept of "social business" where businesses operate with total transparency, truth, and openness rather than hiding information, spinning stories, or lying. It uses the example of a movie where people couldn't lie to explore what would happen if businesses also couldn't lie or spin the truth. The document suggests that social business requires alignment of roles and processes within a company to prioritize function over marketing desires and allow experts to discuss topics directly with audiences.
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Social business without lies, spin or hiding
- 1. Social business (by the sea) Ross Breadmore Page 1 | Social business | October 2011
- 2. My inspiration HELLO I’m using Ricky to help explain my take on social business Image from Collider.com Page 2 | Social business | October 2011
- 3. My inspiration We were both born at the same hospital, the Royal Berkshire in Reading, but that’s not the reason… Image from panoramio.com business | October 2011 Page 3 | Social
- 4. Why am I here? In 2009 he made a movie with an interesting concept… Image from Focus 4 | Social International Page Features business | October 2011
- 5. …a concept that struck a chord with the work we do at NixonMcInnes Page 5 | Social business | October 2011
- 6. Social business “for me social business is about … a breaking down of barriers and veneer” September 2011, Will McInnes Page 6 | Social business | October 2011
- 7. Why am I here? So, what if I take Ricky’s concept and apply it to business? Page 7 | Social business | October 2011
- 8. My inspiration So, what if businesses couldn’t lie? Image from Collider.com Page 8 | Social business | October 2011
- 9. What if… Questions like this would require straight, unfussy answers Page 9 | Social business | October 2011
- 10. What if… Would we see true personality from brands, even if those personalities were bad? Page 10 | Social business | October 2011
- 11. From the top down “A new breed of executives used to social will think differently and be more comfortable with higher levels of information saturation, more open communication and decentralised thinking” June 2011, Ross Breadmore Page 11 | Social business | October 2011
- 12. From the top down I think this kind of bravery would have to be led from the top, something that would be tough for some industries such as finance, pharma or defense Page 12 | Social business | October 2011
- 13. From the top down “We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. Nokia, our platform is burning” February 2011, Stephen Elop, Nokia CEO Page 13 | Social business | October 2011
- 14. My inspiration What if businesses couldn’t spin? Image from Collider.com Page 14 | Social business | October 2011
- 15. Advertising – function rather desire Page 15 | Social business | October 2011
- 16. Advertising – function rather desire Image from http://mylostromance.tumblr.com/ Page 16 | Social business | October 2011
- 17. This isn’t a huge leap. Look at how advertising used to treat smoking… Page 17 | Social business | October 2011
- 18. Discussing rather than messaging If spin no longer exists, why not get your experts talking to the audience directly? Page 18 | Social business | October 2011
- 19. Aggregating rather than controlling “We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID” Adam Christensen, social media communications at IBM Corporation Page 19 | Social business | October 2011
- 20. I.e. no more lipstick Image from Flickr user BrandonHirsch Page 20 | Social business | October 2011
- 21. My inspiration What if businesses couldn’t hide? Image from Collider.com Page 21 | Social business | October 2011
- 22. ceoemail.com Arguably they already cannot Page 22 | Social business | October 2011
- 23. Barclaycard web relations This made me think of a project we worked on Page 23 | Social business | October 2011 for a client
- 24. Barclaycard web relations ONLINE MENTIONS OF BARCLAYCARD Web Customer PR team relations service team team Page 24 | Social business | October 2011
- 25. Barclaycard web relations By breaking down silo’s we were able to create a new team capable of helping people where they needed and wanted help Page 25 | Social business | October 2011
- 26. New business models “To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. Social business is a profound change that impacts all departments in the organization” 2010, Altimeter Group Images from Altimeter Group Page 26 | Social business | October 2011
- 27. My inspiration So what? Image from Collider.com Page 27 | Social business | October 2011
- 28. What if? LIES SPIN TRUTH HIDING FUNCTION OPENNESS Page 28 | Social business | October 2011
- 29. What if organisations were like this? Video from Human Traffic, distributed by Renaissance Films Page 29 | Social business | October 2011
- 30. Thank you nixonmcinnes.co.uk Page 30 | Social business | October 2011
Editor's Notes
- http://v3.cache3.c.bigcache.googleapis.com/static.panoramio.com/photos/original/3881577.jpg?redirect_counter=1
- Social media is evolving, the industry is evolving, and a bigger trend is exciting us here at NM http://www.flickr.com/photos/brandonhirsch/1436071618/sizes/l/in/photostream/
- And this isn’t about putting lipstick on a pig, spashing big words like innovation and collaboration around pointlessly http://www.flickr.com/photos/brandonhirsch/1436071618/sizes/l/in/photostream/
- http://www.flickr.com/photos/jonthegm/5962852831/sizes/l/in/photostream/
- This isn’t about the other type social business/enterprise
- http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/
- You have got to actually be a better company
- nixonmcinnes.co.uk @nixonmcinnes