Your SlideShare is downloading. ×
Social business - what if businesses couldn't lie?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social business - what if businesses couldn't lie?

1,732
views

Published on

Published in: Technology, Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,732
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://v3.cache3.c.bigcache.googleapis.com/static.panoramio.com/photos/original/3881577.jpg?redirect_counter=1
  • Social media is evolving, the industry is evolving, and a bigger trend is exciting us here at NM http://www.flickr.com/photos/brandonhirsch/1436071618/sizes/l/in/photostream/
  • And this isn’t about putting lipstick on a pig, spashing big words like innovation and collaboration around pointlessly http://www.flickr.com/photos/brandonhirsch/1436071618/sizes/l/in/photostream/
  • http://www.flickr.com/photos/jonthegm/5962852831/sizes/l/in/photostream/
  • This isn’t about the other type social business/enterprise
  • http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/
  • You have got to actually be a better company
  • nixonmcinnes.co.uk @nixonmcinnes
  • Transcript

    • 1. Social business(by the sea)Ross BreadmorePage 1 | Social business | October 2011
    • 2. My inspiration HELLO I’m using Ricky to help explain my take on social businessImage fromCollider.com Page 2 | Social business | October 2011
    • 3. My inspiration We were both born at the same hospital, the Royal Berkshire in Reading, but that’s not the reason…Image frompanoramio.com business | October 2011 Page 3 | Social
    • 4. Why am I here? In 2009 he made a movie with an interesting concept…Image fromFocus 4 | Social International Page Features business | October 2011
    • 5. …a concept that struck a chord with the work we do at NixonMcInnesPage 5 | Social business | October 2011
    • 6. Social business“for me social business is about… a breaking down of barriers andveneer”September 2011, Will McInnesPage 6 | Social business | October 2011
    • 7. Why am I here? So, what if I take Ricky’s concept and apply it to business?Page 7 | Social business | October 2011
    • 8. My inspiration So, what if businesses couldn’t lie?Image fromCollider.com Page 8 | Social business | October 2011
    • 9. What if… Questions like this would require straight, unfussy answersPage 9 | Social business | October 2011
    • 10. What if… Would we see true personality from brands, even if those personalities were bad?Page 10 | Social business | October 2011
    • 11. From the top down“A new breed of executives used to socialwill think differently and be morecomfortable with higher levels ofinformation saturation, more opencommunication and decentralised thinking”June 2011, Ross BreadmorePage 11 | Social business | October 2011
    • 12. From the top down I think this kind ofbravery would have to be led from the top,something that would be tough for some industries such as finance, pharma or defense Page 12 | Social business | October 2011
    • 13. From the top down“We poured gasoline on our own burningplatform. I believe we have lacked accountabilityand leadership to align and direct the companythrough these disruptive times. We had a seriesof misses. We havent been delivering innovationfast enough. Were not collaborating internally.Nokia, our platform is burning”February 2011, Stephen Elop, Nokia CEOPage 13 | Social business | October 2011
    • 14. My inspiration What if businesses couldn’t spin?Image fromCollider.com Page 14 | Social business | October 2011
    • 15. Advertising – function rather desirePage 15 | Social business | October 2011
    • 16. Advertising – function rather desireImage fromhttp://mylostromance.tumblr.com/Page 16 | Social business | October 2011
    • 17. This isn’t a huge leap. Look at how advertising used to treat smoking…Page 17 | Social business | October 2011
    • 18. Discussing rather than messaging If spin no longer exists, why not get your experts talking to the audience directly?Page 18 | Social business | October 2011
    • 19. Aggregating rather than controlling“We don’t have a corporate blog or acorporate Twitter ID because we want the‘IBMers’ in aggregate to be the corporateblog and the corporate Twitter ID”Adam Christensen, social media communications at IBMCorporationPage 19 | Social business | October 2011
    • 20. I.e. no more lipstickImage fromFlickr user BrandonHirschPage 20 | Social business | October 2011
    • 21. My inspiration What if businesses couldn’t hide?Image fromCollider.com Page 21 | Social business | October 2011
    • 22. ceoemail.comArguably theyalready cannotPage 22 | Social business | October 2011
    • 23. Barclaycard web relations This made me think of a project we worked onPage 23 | Social business | October 2011 for a client
    • 24. Barclaycard web relations ONLINE MENTIONS OF BARCLAYCARD Web Customer PR team relations service team teamPage 24 | Social business | October 2011
    • 25. Barclaycard web relations By breaking down silo’s we were able to create a new team capable of helping people where they needed and wanted helpPage 25 | Social business | October 2011
    • 26. New business models“To be successful using social technologies, companies mustfirst prepare and align internal roles, processes, policiesand stakeholders with their business objectives. Socialbusiness is a profound change that impacts all departmentsin the organization”2010, Altimeter Group Images from Altimeter GroupPage 26 | Social business | October 2011
    • 27. My inspiration So what?Image fromCollider.com Page 27 | Social business | October 2011
    • 28. What if? LIES SPIN TRUTH HIDING FUNCTION OPENNESSPage 28 | Social business | October 2011
    • 29. What if organisations were like this? Video from Human Traffic, distributed by Renaissance FilmsPage 29 | Social business | October 2011
    • 30. Thank younixonmcinnes.co.ukPage 30 | Social business | October 2011