Maximum idea, minimum stuff

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To combat the increasingly environmental threat posed by the data cloud, what if we designed content in such a way that gave it more longevity, and encouraged recycling? This is a brief presentation touching upon the idea of the unproduct and designed deterioration.

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  • No worries - I'm happy for it to be used. Always interesting to see what people get up to with my photos, didn't see this presentation coming though, good work!
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  • Hi Simon,
    Definitely - sorry, should have dropped you a mail on Flickr letting you know I had used the image - great photo :)
    Thanks,
    Ross
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  • Thanks for using the picture of me on slide 1! Do you mind if I share this presentation on my blog?
    Simon
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  • Every case tells a story


  • Maximum idea, minimum stuff

    1. 1. Maximum idea, minimum stuff Ross Breadmore http://www.flickr.com/photos/sbishop/390165398/sizes/o/
    2. 2. This is Ross Consultant with NixonMcInnes Jealous of sisters’ sunglasses
    3. 3. Ross wonders if we should be excited about the amount of ‘stuff’ online, or concerned? http://www.flickr.com/photos/exalthim/2150224411/sizes/l/
    4. 4. E.g: Facebook - 2.5bn images monthly Youtube - 12bn views monthly Wikipedia - 14m articles and counting... http://www.flickr.com/photos/exalthim/2150224411/sizes/l/
    5. 5. Normally, Ross would go on to suggest being ‘useful’ to help you stand out from the crowd, but he doesn’t want to. http://www.flickr.com/photos/w9ned/4064951989/sizes/l/
    6. 6. He would rather talk about RECYCLING :) http://www.flickr.com/photos/nihonbunka/32774212/sizes/l/
    7. 7. Wikipedia: “processing used materials into new products to prevent waste of potentially useful materials” http://www.flickr.com/photos/nihonbunka/32774212/sizes/l/
    8. 8. Why recycling is... http://www.flickr.com/photos/auvet/2973207730/sizes/l/
    9. 9. There is a real-world consequence for the seemingly endless cloud of data. http://www.flickr.com/photos/thestroms/2976211477/sizes/l/
    10. 10. Server farms accounted for 14% of global MtCO2e emissions in 2007, expected to be 18% by 2020. Source: SMART 2020: enabling the low carbon economy in the information age http://www.flickr.com/photos/thestroms/2976211477/sizes/l/
    11. 11. Recycling also helps you to save money... http://www.flickr.com/photos/stephee/3491867503/sizes/o/
    12. 12. ...and also helps to avoid overloading your customers, supporters or employees. http://www.flickr.com/photos/exalthim/2150224411/sizes/l/
    13. 13. *this is not a happy face :( http://www.flickr.com/photos/exalthim/2150224411/sizes/l/
    14. 14. So...what if we could recycle stuff by being cleverer with our thinking? http://www.flickr.com/photos/heather_r/3243114202/sizes/l/
    15. 15. “an idea can substitute for stuff, and that people's desire to consume could be satisfied without the creation of new stuff” Russell Davies, 2009 http://www.flickr.com/photos/heather_r/3243114202/sizes/l/
    16. 16. a.k.a.: unproducts http://www.flickr.com/photos/blackbeltjones/4443467236/sizes/l/
    17. 17. Other industries have already made a start in this area, creating products that are designed to be recycled, such as the howies Hand-Me-Down range.
    18. 18. How could content providers such as Channel 4 or the BBC create unproducts, packaging traditional content in a way that encourages recycling?
    19. 19. And how could end-users recycle content?
    20. 20. It doesn’t have to be the content you’re best known for. What else is there that could be recycled, transformed, given new life? * http://4.nicepaul.com - cool :)
    21. 21. Taking the idea further, what if you created content that aged gracefully and deliberately? How could you “design deterioration”? http://www.flickr.com/photos/russelldavies/838181264/sizes/l/
    22. 22. Rimowa suitcases are cherished by owners for their accumulated wear and tear. http://www.flickr.com/photos/carrie601/3628422566/sizes/l/in/pool-620226@N25/
    23. 23. What would online look and feel like if it did the same? *The Channel 4 site as it was Dec 27th, 1996
    24. 24. - www.nixonmcinnes.co.uk/people/ross - www.twitter.com/rossbreadmore

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