Maximum idea, minimum stuff


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To combat the increasingly environmental threat posed by the data cloud, what if we designed content in such a way that gave it more longevity, and encouraged recycling? This is a brief presentation touching upon the idea of the unproduct and designed deterioration.

Published in: Technology
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  • No worries - I'm happy for it to be used. Always interesting to see what people get up to with my photos, didn't see this presentation coming though, good work!
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  • Hi Simon,
    Definitely - sorry, should have dropped you a mail on Flickr letting you know I had used the image - great photo :)
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  • Thanks for using the picture of me on slide 1! Do you mind if I share this presentation on my blog?
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  • Every case tells a story

  • Maximum idea, minimum stuff

    1. 1. Maximum idea, minimum stuff Ross Breadmore
    2. 2. This is Ross Consultant with NixonMcInnes Jealous of sisters’ sunglasses
    3. 3. Ross wonders if we should be excited about the amount of ‘stuff’ online, or concerned?
    4. 4. E.g: Facebook - 2.5bn images monthly Youtube - 12bn views monthly Wikipedia - 14m articles and counting...
    5. 5. Normally, Ross would go on to suggest being ‘useful’ to help you stand out from the crowd, but he doesn’t want to.
    6. 6. He would rather talk about RECYCLING :)
    7. 7. Wikipedia: “processing used materials into new products to prevent waste of potentially useful materials”
    8. 8. Why recycling is...
    9. 9. There is a real-world consequence for the seemingly endless cloud of data.
    10. 10. Server farms accounted for 14% of global MtCO2e emissions in 2007, expected to be 18% by 2020. Source: SMART 2020: enabling the low carbon economy in the information age
    11. 11. Recycling also helps you to save money...
    12. 12. ...and also helps to avoid overloading your customers, supporters or employees.
    13. 13. *this is not a happy face :(
    14. 14. So...what if we could recycle stuff by being cleverer with our thinking?
    15. 15. “an idea can substitute for stuff, and that people's desire to consume could be satisfied without the creation of new stuff” Russell Davies, 2009
    16. 16. a.k.a.: unproducts
    17. 17. Other industries have already made a start in this area, creating products that are designed to be recycled, such as the howies Hand-Me-Down range.
    18. 18. How could content providers such as Channel 4 or the BBC create unproducts, packaging traditional content in a way that encourages recycling?
    19. 19. And how could end-users recycle content?
    20. 20. It doesn’t have to be the content you’re best known for. What else is there that could be recycled, transformed, given new life? * - cool :)
    21. 21. Taking the idea further, what if you created content that aged gracefully and deliberately? How could you “design deterioration”?
    22. 22. Rimowa suitcases are cherished by owners for their accumulated wear and tear.
    23. 23. What would online look and feel like if it did the same? *The Channel 4 site as it was Dec 27th, 1996
    24. 24. - -