Social media andillustrationSeptember, 2011Page 1 | Social media and illustration | September 2011
Who is Ross?Page 2 | Social media and illustration | September 2011
Why am I doing this?                                                          Courtesy of Flickr user colloidfarlPage 3 | ...
Tonight Matthew, I will (try to) explain…•  Why social media/digital is worth grasping•  What objectives it can help achie...
WHY BOTHER?Courtesy of Flickr user  Page 5 | Social media and illustration | September 2011smc2866
It’s huge! And small.      Courtesy of Flickr user johnbullas                  Courtesy of Flickr user bneumannPage 6 | So...
It’s everywhere! And nearby.   Courtesy of Flickr user 54545503                       Courtesy of Flickr user chr1spPage 7...
It’s super quick! And free (mostly)                  Courtesy of Flickr user mightymoss                  Courtesy of Flick...
GETTING                                                            STARTEDCourtesy of Flickr user  Page 9 | Social media a...
You or the work?  YOU                                                      YOUR WORK  1.  Making connections with         ...
POST                                                           www.forrester.com/Page 11 | Social media and illustration |...
POST              THINK ABOUT YOUR               OBJECTIVES AND              AUDIENCE BEFORE               JUMPING TO THE ...
PLATFORMSCourtesy of Flickr user   Page 13 | Social media and illustration | September 2011st3f4n
Twitter and LinkedInPage 14 | Social media and illustration | September 2011
A typical Twitter profilePage 15 | Social media and illustration | September 2011
Using listsPage 16 | Social media and illustration | September 2011
Using lists      TWITTER LISTS CAN     HELP YOU FIND SIMILAR       PEOPLE AND ALSO        SHOW YOU HOW      TWITTER VIEWS ...
Finding opportunitiesPage 18 | Social media and illustration | September 2011
Illustrators using Twitter wellPage 19 | Social media and illustration | September 2011
Illustrators using Twitter wellPage 20 | Social media and illustration | September 2011
A typical LinkedIn profilePage 21 | Social media and illustration | September 2011
A typical LinkedIn profilePage 22 | Social media and illustration | September 2011
TumblrPage 23 | Social media and illustration | September 2011
Page 24 | Social media and illustration | September 2011
TUMBLR IS GROWING        HUGELY AND IS GREAT        FOR INSPIRATION AND        ALSO SHARING YOUR               WORKPage 25...
FlickrPage 26 | Social media and illustration | September 2011
FlickrPage 27 | Social media and illustration | September 2011
MORE  PLATFORMSCourtesy of Flickr user   Page 28 | Social media and illustration | September 2011st3f4n
Behance – creative networkPage 29 | Social media and illustration | September 2011
Etsy – craft based shopPage 30 | Social media and illustration | September 2011
Delicious – social bookmarkingPage 31 | Social media and illustration | September 2011
Lanyrd – eventsPage 32 | Social media and illustration | September 2011
Wordpress – bloggingPage 33 | Social media and illustration | September 2011
Wordpress – blogging               THERE ARE             PLATFORMS AND             MECHANISMS TO             SUPPORT MOST ...
Courtesy of Flickr user   Page 35 | Social media and illustration | September 2011bionicteaching
Google yourselfPage 36 | Social media and illustration | September 2011
ListenPage 37 | Social media and illustration | September 2011
Join the dotsPage 38 | Social media and illustration | September 2011
Be aware of digital rights                            http://creativecommons.org/Page 39 | Social media and illustration |...
Measure                                                  •  Work out what you’re trying to                                ...
TRENDSCourtesy of Flickr user   Page 41 | Social media and illustration | September 2011talkboy20
Mobile internet use growingPage 42 | Social media and illustration | September 2011
Constant communication•  “Consumers are spending almosthalf (45 per cent) of their wakinghours watching TV, using theirmob...
Information overload•  “More than 30bn pieces ofcontent (images, videos, links etc)are shared each month, which isan avera...
What this means…Page 45 | Social media and illustration | September 2011
THE                                                              BIGGERCourtesy of Flickr user  Page 46 | Social media and...
Tablets and smartphonesPage 47 | Social media and illustration | September 2011
QR codePage 48 | Social media and illustration | September 2011
Augmented realityPage 49 | Social media and illustration | September 2011
Augmented reality     DIGITAL IS SO     MUCH MORE    THAN TWITTER    AND FACEBOOKPage 50 | Social media and illustration |...
Augmented reality    AS A CREATIVE,    HOW CAN YOU        UTILISE    TECHNOLOGY?Page 51 | Social media and illustration | ...
Berg iPad art        http://berglondon.com/Page 52 | Social media and illustration | September 2011
How do you get through to him?Page 53 | Social media and illustration | September 2011
How do you get through to him?   HOW CAN YOUR WORK    CUT THROUGH? HOW   CAN DIGITAL WORK TO     YOUR ADVANTAGEPage 54 | S...
LASTLY….   START SMALLCourtesy of Flickr user   Page 55 | Social media and illustration | September 2011arimoore
Start small and persevere•  Don’t try and conquer everything at once, pick   something that feels right and build it into ...
Start small and persevere•  Don’t try and conquer everything at once, pick   something that feels right and build it into ...
Thanks!@rossbreadmorerossbreadmore.comnixonmcinnes.co.ukPage 58 | Social media and illustration | September 2011
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Illustration and social media

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  • http://www.flickr.com/photos/colloidfarl/31380659/
  • http://www.flickr.com/photos/smc2866/2599422578/sizes/l/in/faves-rossbreadmore/
  • IT”S HUGE – digital touches every part of our lives from shopping to travelling to health to entertainment IT’S TINY – digital provides a platform for the smallest niches, and is great at connecting individuals http://www.flickr.com/photos/johnbullas/640965260/sizes/o/in/photostream/ http://www.flickr.com/photos/bneumann/3682531348/sizes/l/in/photostream/
  • IT’S GLOBAL – digital spans the globe and is creating markets and competition from before quiet parts of the globe, from Russia to Brasil IT’S LOCAL – digital can create a local network in seconds and can uncover likeminded individuals and sources of inspiration in your street http://www.flickr.com/photos/54545503@N04/5485516989/sizes/l/in/photostream/ http://www.flickr.com/photos/chr1sp/3688357074/sizes/l/in/photostream/
  • IT’S FAST – you can connect with your audience in real time, gain feedback on the fly and generally make stuff happen as fast as you can think of it IT’S FREE – many platforms are free to use and the only cost is your own time. This can be misleading though. http://www.flickr.com/photos/mightymoss/3098467059/sizes/l/in/photostream/ http://www.flickr.com/photos/yoghurt/2414338156/sizes/l/in/photostream/
  • http://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/in/photostream/
  • http://www.forrester.com/
  • http://www.forrester.com/
  • http://www.flickr.com/photos/st3f4n/3726926785/sizes/l/in/faves-rossbreadmore/
  • http://www.flickr.com/photos/st3f4n/3726926785/sizes/l/in/faves-rossbreadmore/
  • http://www.flickr.com/photos/bionicteaching/4170956794/sizes/l/in/photostream/
  • http://www.flickr.com/photos/modernemily/2318239274/
  • http://www.flickr.com/photos/talkboy20/2610041071/sizes/l/in/photostream/
  • http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
  • http://www.flickr.com/photos/wonderlane/3242519210/sizes/l/in/photostream/
  • http://www.flickr.com/photos/arimoore/3717178926/
  • nixonmcinnes.co.uk @nixonmcinnes Ross’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • Illustration and social media

    1. 1. Social media andillustrationSeptember, 2011Page 1 | Social media and illustration | September 2011
    2. 2. Who is Ross?Page 2 | Social media and illustration | September 2011
    3. 3. Why am I doing this? Courtesy of Flickr user colloidfarlPage 3 | Social media and illustration | September 2011
    4. 4. Tonight Matthew, I will (try to) explain…•  Why social media/digital is worth grasping•  What objectives it can help achieve•  What platforms are available•  General housekeeping tips•  What trends are driving digital?•  How do these shape a bigger picture?•  EndPage 4 | Social media and illustration | September 2011
    5. 5. WHY BOTHER?Courtesy of Flickr user Page 5 | Social media and illustration | September 2011smc2866
    6. 6. It’s huge! And small. Courtesy of Flickr user johnbullas Courtesy of Flickr user bneumannPage 6 | Social media and illustration | September 2011
    7. 7. It’s everywhere! And nearby. Courtesy of Flickr user 54545503 Courtesy of Flickr user chr1spPage 7 | Social media and illustration | September 2011
    8. 8. It’s super quick! And free (mostly) Courtesy of Flickr user mightymoss Courtesy of Flickr user yoghurtPage 8 | Social media and illustration | September 2011
    9. 9. GETTING STARTEDCourtesy of Flickr user Page 9 | Social media and illustration | September 201135188692
    10. 10. You or the work? YOU YOUR WORK 1.  Making connections with 1.  Promoting your work other illustrators 2.  Selling your work 2.  Making connections with 3.  Sharing your work art directors, creative 4.  Giving insight into your directors etc thinking and process 3.  Building personal profile 5.  Gaining feedback from 4.  Sharing experiences others 5.  Gaining support 6.  Inspiration 6.  InspirationPage 10 | Social media and illustration | September 2011
    11. 11. POST www.forrester.com/Page 11 | Social media and illustration | September 2011
    12. 12. POST THINK ABOUT YOUR OBJECTIVES AND AUDIENCE BEFORE JUMPING TO THE TECHNOLOGY www.forrester.com/Page 12 | Social media and illustration | September 2011
    13. 13. PLATFORMSCourtesy of Flickr user Page 13 | Social media and illustration | September 2011st3f4n
    14. 14. Twitter and LinkedInPage 14 | Social media and illustration | September 2011
    15. 15. A typical Twitter profilePage 15 | Social media and illustration | September 2011
    16. 16. Using listsPage 16 | Social media and illustration | September 2011
    17. 17. Using lists TWITTER LISTS CAN HELP YOU FIND SIMILAR PEOPLE AND ALSO SHOW YOU HOW TWITTER VIEWS YOUPage 17 | Social media and illustration | September 2011
    18. 18. Finding opportunitiesPage 18 | Social media and illustration | September 2011
    19. 19. Illustrators using Twitter wellPage 19 | Social media and illustration | September 2011
    20. 20. Illustrators using Twitter wellPage 20 | Social media and illustration | September 2011
    21. 21. A typical LinkedIn profilePage 21 | Social media and illustration | September 2011
    22. 22. A typical LinkedIn profilePage 22 | Social media and illustration | September 2011
    23. 23. TumblrPage 23 | Social media and illustration | September 2011
    24. 24. Page 24 | Social media and illustration | September 2011
    25. 25. TUMBLR IS GROWING HUGELY AND IS GREAT FOR INSPIRATION AND ALSO SHARING YOUR WORKPage 25 | Social media and illustration | September 2011
    26. 26. FlickrPage 26 | Social media and illustration | September 2011
    27. 27. FlickrPage 27 | Social media and illustration | September 2011
    28. 28. MORE PLATFORMSCourtesy of Flickr user Page 28 | Social media and illustration | September 2011st3f4n
    29. 29. Behance – creative networkPage 29 | Social media and illustration | September 2011
    30. 30. Etsy – craft based shopPage 30 | Social media and illustration | September 2011
    31. 31. Delicious – social bookmarkingPage 31 | Social media and illustration | September 2011
    32. 32. Lanyrd – eventsPage 32 | Social media and illustration | September 2011
    33. 33. Wordpress – bloggingPage 33 | Social media and illustration | September 2011
    34. 34. Wordpress – blogging THERE ARE PLATFORMS AND MECHANISMS TO SUPPORT MOST OBJECTIVESPage 34 | Social media and illustration | September 2011
    35. 35. Courtesy of Flickr user Page 35 | Social media and illustration | September 2011bionicteaching
    36. 36. Google yourselfPage 36 | Social media and illustration | September 2011
    37. 37. ListenPage 37 | Social media and illustration | September 2011
    38. 38. Join the dotsPage 38 | Social media and illustration | September 2011
    39. 39. Be aware of digital rights http://creativecommons.org/Page 39 | Social media and illustration | September 2011
    40. 40. Measure •  Work out what you’re trying to achieve and assign suitable metrics: •  Number of connections made on Twitter/LinkedIn •  Number of conversations with other illustrators, potential buyers etc •  Feedback/comments received •  Clicks received on links posted •  Views and favourites •  Anything else… Courtesy of Flickr user modernemilyPage 40 | Social media and illustration | September 2011
    41. 41. TRENDSCourtesy of Flickr user Page 41 | Social media and illustration | September 2011talkboy20
    42. 42. Mobile internet use growingPage 42 | Social media and illustration | September 2011
    43. 43. Constant communication•  “Consumers are spending almosthalf (45 per cent) of their wakinghours watching TV, using theirmobiles and other communicationsdevices”•  Ofcom, August 2010Page 43 | Social media and illustration | September 2011
    44. 44. Information overload•  “More than 30bn pieces ofcontent (images, videos, links etc)are shared each month, which isan average of 7bn pieces a week”•  April 2011, eConsultancyPage 44 | Social media and illustration | September 2011
    45. 45. What this means…Page 45 | Social media and illustration | September 2011
    46. 46. THE BIGGERCourtesy of Flickr user Page 46 | Social media and illustration | September 2011wonderlane PICTURE
    47. 47. Tablets and smartphonesPage 47 | Social media and illustration | September 2011
    48. 48. QR codePage 48 | Social media and illustration | September 2011
    49. 49. Augmented realityPage 49 | Social media and illustration | September 2011
    50. 50. Augmented reality DIGITAL IS SO MUCH MORE THAN TWITTER AND FACEBOOKPage 50 | Social media and illustration | September 2011
    51. 51. Augmented reality AS A CREATIVE, HOW CAN YOU UTILISE TECHNOLOGY?Page 51 | Social media and illustration | September 2011
    52. 52. Berg iPad art http://berglondon.com/Page 52 | Social media and illustration | September 2011
    53. 53. How do you get through to him?Page 53 | Social media and illustration | September 2011
    54. 54. How do you get through to him? HOW CAN YOUR WORK CUT THROUGH? HOW CAN DIGITAL WORK TO YOUR ADVANTAGEPage 54 | Social media and illustration | September 2011
    55. 55. LASTLY…. START SMALLCourtesy of Flickr user Page 55 | Social media and illustration | September 2011arimoore
    56. 56. Start small and persevere•  Don’t try and conquer everything at once, pick something that feels right and build it into your daily routine. •  Follow someone new on Twitter •  Comment on a Flickr image that isn’t yours •  Submit an image to Behance •  Google your favourite illustrators and connect with them •  Google your favourite publications or agencies and connect with them •  Something else…Page 56 | Social media and illustration | September 2011
    57. 57. Start small and persevere•  Don’t try and conquer everything at once, pick something that feels right and build it into your IT WILL TAKE TIME. daily routine. SOCIALFlickr image that isn’t yours MEDIA IS SLOW •  Follow someone new on Twitter •  Comment on a •  Submit ANDtoREQUIRES an image Behance PERSVERANCE. DON’T •  Google your favourite illustrators and connect with them •  Google your favourite publications or agencies and LOSE HEART  connect with them •  Something else…Page 57 | Social media and illustration | September 2011
    58. 58. Thanks!@rossbreadmorerossbreadmore.comnixonmcinnes.co.ukPage 58 | Social media and illustration | September 2011
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