Our services Digital strategy Strategy and planning User experience / usability Conversion and traffic analysis Information architecture Functional specification Competitor analysis CRM Conversion rate optimisation Design and build Creative E-learning User-centreddesign Development Accessibility Content management E-commerce Mobile development Flash production Viral games Video production Facebookapplications iPhoneapplications Online Marketing Search engine optimisation Pay per click Affiliate marketing Email marketing Social media and PR Media planning and buying Tracking and analytics Video and viral seeding Mobile marketing
By 2013 people will use mobile devices to access web information more than fixed internet
Think Mobile, not Mobile Website Five tips... Don’t just copy your current website Keep it simple Recognise its role in the broader business Offer two-way value transaction Learn from user behaviour and responses
2011 is the last chance for brands to embrace before it’s too late - IAB So, what can we do next?
Competitor research – grab your phone and check them out!
Interrogate your analytics – how much mobile traffic are you already receiving
Research the search market to see trends in keyword volumes from mobile devices
Final thought The ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest. Accenture Technology Vision 2011
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