Slides for colc connected 2011 07 29Presentation Transcript
Coast Digital Presentation for Colchester Connected – Mobile Trends Ross Henderson – Business Development Manager 29th July 2011
About Coast Digital We are a B2B digital agency, delivering ROI through lead generation.
Full service Digital Agency
Results and objective orientated
Established in 2002
£2m annual turnover
Profit making business
35 full-time staff
Our people make the difference
Our services Digital strategy Strategy and planning User experience / usability Conversion and traffic analysis Information architecture Functional specification Competitor analysis CRM Conversion rate optimisation Design and build Creative E-learning User-centreddesign Development Accessibility Content management E-commerce Mobile development Flash production Viral games Video production Facebookapplications iPhoneapplications Online Marketing Search engine optimisation Pay per click Affiliate marketing Email marketing Social media and PR Media planning and buying Tracking and analytics Video and viral seeding Mobile marketing
By 2013 people will use mobile devices to access web information more than fixed internet
Now is the time to take action
Huge shift in the way we consume content
Social Media and Convergence
28 days for the iPad to reach 1m sales!
Think Mobile, not Mobile Website Five tips... Don’t just copy your current website Keep it simple Recognise its role in the broader business Offer two-way value transaction Learn from user behaviour and responses
2011 is the last chance for brands to embrace before it’s too late - IAB So, what can we do next?
Competitor research – grab your phone and check them out!
Interrogate your analytics – how much mobile traffic are you already receiving
Research the search market to see trends in keyword volumes from mobile devices
Final thought The ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest. Accenture Technology Vision 2011
www.coastdigital.co.uk Blog www.coastdigital.co.uk/blog @coastdigital /digitalmarketingagency Email /hendersonross @Ross_Henderson email@example.com