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Slides for colc connected 2011 07 29 Slides for colc connected 2011 07 29 Presentation Transcript

  • Coast Digital
    Presentation for Colchester Connected – Mobile Trends
    Ross Henderson – Business Development Manager
    29th July 2011
  • About Coast Digital
    We are a B2B digital agency,
    delivering ROI through lead generation.
    • Full service Digital Agency
    • Results and objective orientated
    • Fit-for-purpose technologies
    • Established in 2002
    • £2m annual turnover
    • Profit making business
    • 35 full-time staff
    • Our people make the difference
    • B2B specialists
  • Our services
    Digital strategy
    Strategy and planning
    User experience / usability
    Conversion and traffic analysis
    Information architecture
    Functional specification
    Competitor analysis
    CRM
    Conversion rate optimisation
    Design and build
    Creative
    E-learning
    User-centreddesign
    Development
    Accessibility
    Content management
    E-commerce
    Mobile development
    Flash production
    Viral games
    Video production
    Facebookapplications
    iPhoneapplications
    Online Marketing
    Search engine optimisation
    Pay per click
    Affiliate marketing
    Email marketing
    Social media and PR
    Media planning and buying
    Tracking and analytics
    Video and viral seeding
    Mobile marketing
  • By 2013 people will use mobile devices to access web information more than fixed internet
    • Now is the time to take action
    • Huge shift in the way we consume content
    • Social Media and Convergence
    • 28 days for the iPad to reach 1m sales!
  • Think Mobile, not Mobile Website
    Five tips...
    Don’t just copy your current website
    Keep it simple
    Recognise its role in the broader business
    Offer two-way value transaction
    Learn from user behaviour and responses
  • 2011 is the last chance for brands to embrace before it’s too late - IAB
    So, what can we do next?
    • Competitor research – grab your phone and check them out!
    • Interrogate your analytics – how much mobile traffic are you already receiving
    • Research the search market to see trends in keyword volumes from mobile devices
  • Final thought
    The ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest.
    Accenture Technology Vision 2011
  • www.coastdigital.co.uk
    Blog
    www.coastdigital.co.uk/blog
    @coastdigital
    /digitalmarketingagency
    Email
    /hendersonross @Ross_Henderson ross.henderson@coastdigital.co.uk
  • Clients