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Xerox PARC Forum: Made of People

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First in a series of talks on "Beyond Web 2.0" at Xerox Palo Alto Research Center (PARC) Forum, by Ross Mayfield of Socialtext.

First in a series of talks on "Beyond Web 2.0" at Xerox Palo Alto Research Center (PARC) Forum, by Ross Mayfield of Socialtext.


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  • Xerox Parc Forum, Made of People, presentation by Ross Mayfield of Socialtext
  • Transcript

    • 1. Ross Mayfield Chairman, President and Co-founder November 2007
    • 2. Made of People
    • 3.
      • (also made of people)
    • 4.
      • Social Software is Made of People
      • Bottom up
      • Augmentation, not automation
      • Gets out of the way
      • Share control of information architecture
    • 5.
      • Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)
    • 6.
      • Complexity is in the social network
      • Vendors tried to put it in the software
      • Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence
    • 7.  
    • 8.
      • S earch
      • L inking
      • A uthoring
      • T agging
      • E xtensions
      • S ignals
      Enterprise 2.0 is freeform social software adapted for organizations -- Andrew McAfee
    • 9.
      • The greatest pattern of Web 2.0 is sharing control to create value
    • 10.
      • Only one problem
    • 11.
      • Well, maybe two
    • 12.
      • Innovation in Social Software began with open source
      • Commons-Based Peer Production, Benkler:
        • Markets drive production through price signal
        • Firms drive production through contracts
        • Social networks are driven through social signals
    • 13. Decoupling Decisions
      • The most important decisions cannot be automated
      • Sharing control over information can lead to more productive decision processes, and better decisions
      • Sharing control over decisions for enterprises is primarily for social goods
    • 14. Social Goods
      • Social Goods are created when the means of production and/or distribution is broadly available
        • Price trends towards free
        • Knowledge is distributed
      • In these gift economies, or social markets, consider sharing control over decisions
        • Valuation and distribution is social
    • 15.  
    • 16.  
    • 17.  
    • 18.
      • Markets are social
    • 19. Implications for Process
      • For a given business process
        • What if we made it more transparent?
        • What if we made it more participatory?
      • For social goods, participation can include those outside the firewall
        • The best experts on your products not on payroll
        • The hidden experts can volunteer outside their job description
    • 20.  
    • 21.
      • Work
      Participation Brittanica
    • 22.
      • Share
      Participation Open
    • 23.
      • Participation
      Wikipedia
    • 24.
      • To get the benefits of sharing control and being open, you have to move towards transparency
    • 25.  
    • 26.
      • Socialtext ranked as most visionary vendor
      • Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA
      • Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor
      • Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008
    • 27.
      • Social Software is Made of People
      • To be implicit is human
      • Augmentation, not automation
      • Some decisions should not be coded
      • Make software, and sharing in work, more like a cocktail party…
    • 28.  
    • 29. Thank you ross.typepad.com [email_address]

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