Xerox PARC Forum: Made of People


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First in a series of talks on "Beyond Web 2.0" at Xerox Palo Alto Research Center (PARC) Forum, by Ross Mayfield of Socialtext. <a href="">Video is available.</a>

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  • Xerox Parc Forum, Made of People, presentation by Ross Mayfield of Socialtext
  • Xerox PARC Forum: Made of People

    1. 1. Ross Mayfield Chairman, President and Co-founder November 2007
    2. 2. Made of People
    3. 3. <ul><li>(also made of people) </li></ul>
    4. 4. <ul><li>Social Software is Made of People </li></ul><ul><li>Bottom up </li></ul><ul><li>Augmentation, not automation </li></ul><ul><li>Gets out of the way </li></ul><ul><li>Share control of information architecture </li></ul>
    5. 5. <ul><li>Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) </li></ul>
    6. 6. <ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence </li></ul>
    7. 8. <ul><li>S earch </li></ul><ul><li>L inking </li></ul><ul><li>A uthoring </li></ul><ul><li>T agging </li></ul><ul><li>E xtensions </li></ul><ul><li>S ignals </li></ul>Enterprise 2.0 is freeform social software adapted for organizations -- Andrew McAfee
    8. 9. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
    9. 10. <ul><li>Only one problem </li></ul>
    10. 11. <ul><li>Well, maybe two </li></ul>
    11. 12. <ul><li>Innovation in Social Software began with open source </li></ul><ul><li>Commons-Based Peer Production, Benkler: </li></ul><ul><ul><li>Markets drive production through price signal </li></ul></ul><ul><ul><li>Firms drive production through contracts </li></ul></ul><ul><ul><li>Social networks are driven through social signals </li></ul></ul>
    12. 13. Decoupling Decisions <ul><li>The most important decisions cannot be automated </li></ul><ul><li>Sharing control over information can lead to more productive decision processes, and better decisions </li></ul><ul><li>Sharing control over decisions for enterprises is primarily for social goods </li></ul>
    13. 14. Social Goods <ul><li>Social Goods are created when the means of production and/or distribution is broadly available </li></ul><ul><ul><li>Price trends towards free </li></ul></ul><ul><ul><li>Knowledge is distributed </li></ul></ul><ul><li>In these gift economies, or social markets, consider sharing control over decisions </li></ul><ul><ul><li>Valuation and distribution is social </li></ul></ul>
    14. 18. <ul><li>Markets are social </li></ul>
    15. 19. Implications for Process <ul><li>For a given business process </li></ul><ul><ul><li>What if we made it more transparent? </li></ul></ul><ul><ul><li>What if we made it more participatory? </li></ul></ul><ul><li>For social goods, participation can include those outside the firewall </li></ul><ul><ul><li>The best experts on your products not on payroll </li></ul></ul><ul><ul><li>The hidden experts can volunteer outside their job description </li></ul></ul>
    16. 21. <ul><li>Work </li></ul>Participation Brittanica
    17. 22. <ul><li>Share </li></ul>Participation Open
    18. 23. <ul><li>Participation </li></ul>Wikipedia
    19. 24. <ul><li>To get the benefits of sharing control and being open, you have to move towards transparency </li></ul>
    20. 26. <ul><li>Socialtext ranked as most visionary vendor </li></ul><ul><li>Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA </li></ul><ul><li>Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor </li></ul><ul><li>Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008 </li></ul>
    21. 27. <ul><li>Social Software is Made of People </li></ul><ul><li>To be implicit is human </li></ul><ul><li>Augmentation, not automation </li></ul><ul><li>Some decisions should not be coded </li></ul><ul><li>Make software, and sharing in work, more like a cocktail party… </li></ul>
    22. 29. Thank you [email_address]