Web 2.0 Goes to Work at McGraw Hill

Web 2.0 Goes to Work at McGraw-Hill Patrick Durando Senior Director, Global New Media November 18, 2009

Agenda
The Need for Collaboration and Knowledge Sharing
Example Uses
Tactics for Adoption and Lessons Learned
Value
Future Plans

The Need
Geographically diverse organizations
Inefficient projects
Technology Hurdles
Intranet
SharePoint
Wiki’s
Accessibility across departments, regions and firewalls.
Too much visibility
UGC

Use Case #1- Collaboration and Knowledge share across teams

Use Case #2- Familiar Tools for 21 st Century Employees

Use Case #3- Virtual Eventspace

Use Cases #4- Communication Platform and Learning Opportunity

Use Case #5- Customer Support Knowledgebase and PMO Documentation
Education Segment
Sharing customer support solutions
250 Registered Users
Centralized across shifts and offices.
Project Management Office
600 users
Central document repository
Eliminates attachment overhead
No longer document centric

Tactics for Adoption and Lessons Learned
Drop the email crutch
Key member buy-in
Have a plan for how
Train, even though you don’t need to
“ Build it and they will come” doesn’t work
Misses
External Advisory Board- Too established, too little control
Regionally diverse department- Too many alternatives
New Hire Portal- Zero Comfort level from Senior Management

Value
Increase in Technical aptitude
Reduction in face-to-face meetings
Reduction in email traffic and storage
Easy Project Extranets
Tech savvy environment for new and prospective employees
Employee Networking- still via wiki for now.
Safe experimentation in new social networking space
Low cost for experimentation

Future Plans
Enterprise Rollout
Platform for Remote Sales Force, particularly microblogging
Employee Directory?

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Web 2.0 Goes to Work at McGraw Hill

by Ross Mayfield on Nov 23, 2009

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Web 2.0 Goes to Work at McGraw Hill — Presentation Transcript