Web 2.0 Goes to Work at McGraw Hill

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Socialtext implementation discussed by Patrick Durando, Senior Director, Global New Media, <a>at Web 2.0 Expo NYC 2009</a>

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Web 2.0 Goes to Work at McGraw Hill

  1. 1. Web 2.0 Goes to Work at McGraw-Hill Patrick Durando Senior Director, Global New Media November 18, 2009
  2. 2. Agenda <ul><li>The Need for Collaboration and Knowledge Sharing </li></ul><ul><li>Example Uses </li></ul><ul><li>Tactics for Adoption and Lessons Learned </li></ul><ul><li>Value </li></ul><ul><li>Future Plans </li></ul>
  3. 3. The Need <ul><li>Geographically diverse organizations </li></ul><ul><li>Inefficient projects </li></ul><ul><li>Technology Hurdles </li></ul><ul><ul><li>Intranet </li></ul></ul><ul><ul><li>SharePoint </li></ul></ul><ul><ul><li>Wiki’s </li></ul></ul><ul><li>Accessibility across departments, regions and firewalls. </li></ul><ul><li>Too much visibility </li></ul><ul><li>UGC </li></ul>
  4. 4. Use Case #1- Collaboration and Knowledge share across teams
  5. 5. Use Case #2- Familiar Tools for 21 st Century Employees
  6. 6. Use Case #3- Virtual Eventspace
  7. 7. Use Cases #4- Communication Platform and Learning Opportunity
  8. 8. Use Case #5- Customer Support Knowledgebase and PMO Documentation <ul><li>Education Segment </li></ul><ul><li>Sharing customer support solutions </li></ul><ul><ul><li>250 Registered Users </li></ul></ul><ul><ul><li>Centralized across shifts and offices. </li></ul></ul><ul><li>Project Management Office </li></ul><ul><ul><li>600 users </li></ul></ul><ul><ul><li>Central document repository </li></ul></ul><ul><ul><li>Eliminates attachment overhead </li></ul></ul><ul><ul><li>No longer document centric </li></ul></ul>
  9. 9. Tactics for Adoption and Lessons Learned <ul><li>Drop the email crutch </li></ul><ul><li>Key member buy-in </li></ul><ul><li>Have a plan for how </li></ul><ul><li>Train, even though you don’t need to </li></ul><ul><li>“ Build it and they will come” doesn’t work </li></ul><ul><li>Misses </li></ul><ul><li>External Advisory Board- Too established, too little control </li></ul><ul><li>Regionally diverse department- Too many alternatives </li></ul><ul><li>New Hire Portal- Zero Comfort level from Senior Management </li></ul>
  10. 10. Value <ul><li>Increase in Technical aptitude </li></ul><ul><li>Reduction in face-to-face meetings </li></ul><ul><li>Reduction in email traffic and storage </li></ul><ul><li>Easy Project Extranets </li></ul><ul><li>Tech savvy environment for new and prospective employees </li></ul><ul><li>Employee Networking- still via wiki for now. </li></ul><ul><li>Safe experimentation in new social networking space </li></ul><ul><li>Low cost for experimentation </li></ul>
  11. 11. Future Plans <ul><li>Enterprise Rollout </li></ul><ul><li>Platform for Remote Sales Force, particularly microblogging </li></ul><ul><li>Employee Directory? </li></ul>

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