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Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]
About Socialtext <ul><li>Founded in 2002, first vendor in the Enterprise 2.0 market </li></ul><ul><li>Gartner #1 Visionary...
Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging
What can they tools do at work? How do these apply in the business world? Photo Credit:  http://www.flickr.com/photos/jbal...
Enterprise 2.0 <ul><li>Freeform Social Software Adapted for Organizations </li></ul><ul><ul><li>S earch </li></ul></ul><ul...
Enterprise 2.0 Social Intranets Social Extranets Social Media
Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterp...
Search Isn’t the Answer <ul><li>The average employee spends 1 day/week searching for people and information </li></ul><ul>...
How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
How do we efficiently share information, questions and context with the people in your company?
How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936...
Near Time <ul><li>Social Messaging </li></ul><ul><li>New, and near real-time </li></ul><ul><li>Ideas spread like wildfire ...
Human Resourcefulness <ul><li>Are your humans resourceful? </li></ul><ul><li>TransUnion saved $2.5m in 5 months with Socia...
Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attentio...
Q&A Free Trial at Socialtext.com [email_address]
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Putting Web 2.0 to Work

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Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo.

Not included: A bad ass demo of Socialtext Desktop

Published in: Business, Technology
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  • Transcript of "Putting Web 2.0 to Work"

    1. 1. Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]
    2. 2. About Socialtext <ul><li>Founded in 2002, first vendor in the Enterprise 2.0 market </li></ul><ul><li>Gartner #1 Visionary: Team Collaboration and Social Software </li></ul><ul><li>Offices in Palo Alto, NYC, London </li></ul><ul><li>5,000+ customers worldwide </li></ul>Social Networking connected with Collaboration as a Service
    3. 3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging
    4. 4. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    5. 5. Enterprise 2.0 <ul><li>Freeform Social Software Adapted for Organizations </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>L inking </li></ul></ul><ul><ul><li>T agging </li></ul></ul><ul><ul><li>E xtensions </li></ul></ul><ul><ul><li>S ignals </li></ul></ul>Organizations Are Made Of People
    6. 6. Enterprise 2.0 Social Intranets Social Extranets Social Media
    7. 7. Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterprise 2.0 Document-centric People-centric Structured Freeform Taxonomy Folksonomy Folders Tagging Knowledge Management Knowledge Sharing Need-to-know Need-to-share One-to-many Many-to-many Top down Emergent Heavyweight Lightweight Rigid Flexible
    8. 8. Search Isn’t the Answer <ul><li>The average employee spends 1 day/week searching for people and information </li></ul><ul><li>Search provides results, not answers </li></ul><ul><li>Discovery, however, provides answers, sometimes from people. And context. </li></ul>
    9. 9. How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    10. 10. How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
    11. 11. How do we efficiently share information, questions and context with the people in your company?
    12. 12. How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936275/
    13. 13. Near Time <ul><li>Social Messaging </li></ul><ul><li>New, and near real-time </li></ul><ul><li>Ideas spread like wildfire </li></ul><ul><li>Organizations move faster </li></ul>New Old Asynchronous Real Time
    14. 14. Human Resourcefulness <ul><li>Are your humans resourceful? </li></ul><ul><li>TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009 </li></ul><ul><li>How? People working together to solve their own problems </li></ul>
    15. 15. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
    16. 16. Q&A Free Trial at Socialtext.com [email_address]
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