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Slide 1: Business Social Software R os s Ma yfie ld, S oc ia lte xt Va n We b 2.0 na a r E nte rpris e 2.0 Ma y 2008

Slide 2: Agenda Elements of Change Control and Sharing Power Law of Participation Freeform vs. Structure People-centric software 4 Solution Areas

Slide 3: • Identity expression on the web is common • Cost of global publishing is falling to zero • Cost of group forming is falling to zero • Peers are more trusted than institutions • NetGens are the biggest demographic shift ever • Sharing control to create value

Slide 4: Ide ntity e xpre s s ion now c ommon on th e we b

Slide 5: Cos t of g loba l publis h ing is fa lling to z e ro

Slide 6: C os t of g roup form ing is fa lling to z e ro

Slide 7: P e e rs a re m ore trus te d th a n ins titutions

Slide 8: Ne tG e ns a re th e big g e s t de mog ra ph ic s h ift e ve r

Slide 9: The greatest pattern of Web 2.0 is sharing control to create value

Slide 10: Participation B ritta n ic a

Slide 11: Participation Ope n (th e o th e r h a lf)

Slide 12: Participation Wikipe d ia

Slide 14: To get the benefits of sharing control and being open, you have to move towards transparency

Slide 15: Complexity is in the social network Vendors tried to put it in the software Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence

Slide 16: Freeform is a strength and weakness •Shifts value from features to solutions •Flexible and adaptive •Unlike implementing CRM or ERM •People-centric instead of rule or document- centric

Slide 17: Implicit Explicit Unstructured Structured Conversation, connect Connect, converse Social Discovery filter Social Network filter Blogs YASNS More public More private Power of strong ties Power of weak ties Communities Networks

Slide 18: S oc ia lte xt Wiki & B log s

Slide 19: Socialtext People

Slide 20: People Directory

Slide 21: Socialtext Dashboard

Slide 22: Socialtext Dashboard

Slide 23: In the real world, conversation comes before connection, and often around a social object But with connections, the value is the social network as a filter and method of discovery Decoupling Decisions

Slide 24: Social Software initiatives fail without partnership between: • Line of Business Manager • Vendor • IT

Slide 25: 4 Solution Areas

Slide 26: Collaborative Intelligence from the Field Core - edge, edge - core, edge - edge Marketing publishes, gains feedback, field collaborates directly, insight bubbles up Discover expertise, implicitly fist

Slide 27: Participatory Knowledgebase for Support Rapid documentation Discovery with search, tags and metrics Dynamic Intranet in-the-flow of work

Slide 28: Flexible Client Collaboration for Professional Services From Statement of Work to fulfillment Project communication and transparency

Slide 29: Business Social Networks for Partners and Customers Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow

Slide 30: Thank you ross.typepad.com ross.mayfield@socialtext.com