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Van Web 2.0 naar Enterprise 2.0

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  • 1. Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008
  • 2.
    • Agenda
    • Elements of Change
    • Control and Sharing
    • Power Law of Participation
    • Freeform vs. Structure
    • People-centric software
    • 4 Solution Areas
  • 3.
    • Identity expression on the web is common
    • Cost of global publishing is falling to zero
    • Cost of group forming is falling to zero
    • Peers are more trusted than institutions
    • NetGens are the biggest demographic shift ever
    • Sharing control to create value
  • 4.
    • Identity expression now common on the web
  • 5.
    • Cost of global publishing is falling to zero
  • 6.
    • Cost of group forming is falling to zero
  • 7.
    • Peers are more trusted than institutions
  • 8.
    • NetGens are the biggest demographic shift ever
  • 9.
    • The greatest pattern of Web 2.0 is sharing control to create value
  • 10.
    • Work
    Participation Brittanica
  • 11.
    • Share
    Participation Open (the other half)
  • 12.
    • Participation
    Wikipedia
  • 13.  
  • 14.
    • To get the benefits of sharing control
    • and being open, you have to move
    • towards transparency
  • 15.
    • Complexity is in the social network
    • Vendors tried to put it in the software
    • Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence
  • 16.
    • Freeform is a strength and weakness
    • Shifts value from features to solutions
    • Flexible and adaptive
    • Unlike implementing CRM or ERM
    • People-centric instead of rule or document-centric
  • 17.
    • Implicit
    • Unstructured
    • Conversation, connect
    • Social Discovery filter
    • Blogs
    • More public
    • Power of strong ties
    • Communities
    • Explicit
    • Structured
    • Connect, converse
    • Social Network filter
    • YASNS
    • More private
    • Power of weak ties
    • Networks
  • 18. Socialtext Wiki & Blogs
  • 19. Socialtext People
  • 20. People Directory
  • 21. Socialtext Dashboard
  • 22. Socialtext Dashboard
  • 23. Decoupling Decisions
    • In the real world, conversation comes before connection, and often around a social object
    • But with connections, the value is the social network as a filter and method of discovery
  • 24.
    • Social Software initiatives fail without partnership between:
    • Line of Business Manager
    • Vendor
    • IT
  • 25.
    • 4 Solution Areas
  • 26.
    • Collaborative Intelligence from the Field
    • Core - edge, edge - core, edge - edge
    • Marketing publishes, gains feedback, field collaborates directly, insight bubbles up
    • Discover expertise, implicitly fist
  • 27.
    • Participatory Knowledgebase for Support
    • Rapid documentation
    • Discovery with search, tags and metrics
    • Dynamic Intranet in-the-flow of work
  • 28.
    • Flexible Client Collaboration for Professional Services
    • From Statement of Work to fulfillment
    • Project communication and transparency
  • 29.
    • Business Social Networks for
    • Partners and Customers
    • Similar pattern as Collaborative
    • Intelligence, but with ecosystem and
    • in-the-flow
  • 30. Thank you ross.typepad.com [email_address]

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