Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008
<ul><li>Agenda </li></ul><ul><li>Elements of Change </li></ul><ul><li>Control and Sharing </li></ul><ul><li>Power Law of P...
<ul><li>Identity expression on the web is common </li></ul><ul><li>Cost of global publishing is falling to zero </li></ul>...
<ul><li>Identity expression now common on the web </li></ul>
<ul><li>Cost of global publishing is falling to zero </li></ul>
<ul><li>Cost of group forming is falling to zero </li></ul>
<ul><li>Peers are more trusted than institutions </li></ul>
<ul><li>NetGens are the biggest demographic shift ever </li></ul>
<ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
<ul><li>Work </li></ul>Participation Brittanica
<ul><li>Share </li></ul>Participation Open (the other half)
<ul><li>Participation </li></ul>Wikipedia
 
<ul><li>To get the benefits of sharing control </li></ul><ul><li>and being open, you have to move </li></ul><ul><li>toward...
<ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>So...
<ul><li>Freeform is a strength and weakness </li></ul><ul><li>Shifts value from features to solutions </li></ul><ul><li>Fl...
<ul><li>Implicit </li></ul><ul><li>Unstructured </li></ul><ul><li>Conversation, connect </li></ul><ul><li>Social Discovery...
Socialtext Wiki & Blogs
Socialtext People
People Directory
Socialtext Dashboard
Socialtext Dashboard
Decoupling Decisions <ul><li>In the real world, conversation comes before connection, and often around a social object </l...
<ul><li>Social Software initiatives fail without partnership between: </li></ul><ul><li>Line of Business Manager </li></ul...
<ul><li>4 Solution Areas </li></ul>
<ul><li>Collaborative Intelligence from the Field </li></ul><ul><li>Core - edge, edge - core, edge - edge </li></ul><ul><l...
<ul><li>Participatory Knowledgebase for Support </li></ul><ul><li>Rapid documentation </li></ul><ul><li>Discovery with sea...
<ul><li>Flexible Client Collaboration for Professional Services </li></ul><ul><li>From Statement of Work to fulfillment </...
<ul><li>Business Social Networks for  </li></ul><ul><li>Partners and Customers </li></ul><ul><li>Similar pattern as Collab...
Thank you ross.typepad.com [email_address]
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Van Web 2.0 naar Enterprise 2.0

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<a href="http://enterpriseweb20.heliview.nl/">Conference in Holland</a>

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Van Web 2.0 naar Enterprise 2.0

  1. 1. Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008
  2. 2. <ul><li>Agenda </li></ul><ul><li>Elements of Change </li></ul><ul><li>Control and Sharing </li></ul><ul><li>Power Law of Participation </li></ul><ul><li>Freeform vs. Structure </li></ul><ul><li>People-centric software </li></ul><ul><li>4 Solution Areas </li></ul>
  3. 3. <ul><li>Identity expression on the web is common </li></ul><ul><li>Cost of global publishing is falling to zero </li></ul><ul><li>Cost of group forming is falling to zero </li></ul><ul><li>Peers are more trusted than institutions </li></ul><ul><li>NetGens are the biggest demographic shift ever </li></ul><ul><li>Sharing control to create value </li></ul>
  4. 4. <ul><li>Identity expression now common on the web </li></ul>
  5. 5. <ul><li>Cost of global publishing is falling to zero </li></ul>
  6. 6. <ul><li>Cost of group forming is falling to zero </li></ul>
  7. 7. <ul><li>Peers are more trusted than institutions </li></ul>
  8. 8. <ul><li>NetGens are the biggest demographic shift ever </li></ul>
  9. 9. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
  10. 10. <ul><li>Work </li></ul>Participation Brittanica
  11. 11. <ul><li>Share </li></ul>Participation Open (the other half)
  12. 12. <ul><li>Participation </li></ul>Wikipedia
  13. 14. <ul><li>To get the benefits of sharing control </li></ul><ul><li>and being open, you have to move </li></ul><ul><li>towards transparency </li></ul>
  14. 15. <ul><li>Complexity is in the social network </li></ul><ul><li>Vendors tried to put it in the software </li></ul><ul><li>Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence </li></ul>
  15. 16. <ul><li>Freeform is a strength and weakness </li></ul><ul><li>Shifts value from features to solutions </li></ul><ul><li>Flexible and adaptive </li></ul><ul><li>Unlike implementing CRM or ERM </li></ul><ul><li>People-centric instead of rule or document-centric </li></ul>
  16. 17. <ul><li>Implicit </li></ul><ul><li>Unstructured </li></ul><ul><li>Conversation, connect </li></ul><ul><li>Social Discovery filter </li></ul><ul><li>Blogs </li></ul><ul><li>More public </li></ul><ul><li>Power of strong ties </li></ul><ul><li>Communities </li></ul><ul><li>Explicit </li></ul><ul><li>Structured </li></ul><ul><li>Connect, converse </li></ul><ul><li>Social Network filter </li></ul><ul><li>YASNS </li></ul><ul><li>More private </li></ul><ul><li>Power of weak ties </li></ul><ul><li>Networks </li></ul>
  17. 18. Socialtext Wiki & Blogs
  18. 19. Socialtext People
  19. 20. People Directory
  20. 21. Socialtext Dashboard
  21. 22. Socialtext Dashboard
  22. 23. Decoupling Decisions <ul><li>In the real world, conversation comes before connection, and often around a social object </li></ul><ul><li>But with connections, the value is the social network as a filter and method of discovery </li></ul>
  23. 24. <ul><li>Social Software initiatives fail without partnership between: </li></ul><ul><li>Line of Business Manager </li></ul><ul><li>Vendor </li></ul><ul><li>IT </li></ul>
  24. 25. <ul><li>4 Solution Areas </li></ul>
  25. 26. <ul><li>Collaborative Intelligence from the Field </li></ul><ul><li>Core - edge, edge - core, edge - edge </li></ul><ul><li>Marketing publishes, gains feedback, field collaborates directly, insight bubbles up </li></ul><ul><li>Discover expertise, implicitly fist </li></ul>
  26. 27. <ul><li>Participatory Knowledgebase for Support </li></ul><ul><li>Rapid documentation </li></ul><ul><li>Discovery with search, tags and metrics </li></ul><ul><li>Dynamic Intranet in-the-flow of work </li></ul>
  27. 28. <ul><li>Flexible Client Collaboration for Professional Services </li></ul><ul><li>From Statement of Work to fulfillment </li></ul><ul><li>Project communication and transparency </li></ul>
  28. 29. <ul><li>Business Social Networks for </li></ul><ul><li>Partners and Customers </li></ul><ul><li>Similar pattern as Collaborative </li></ul><ul><li>Intelligence, but with ecosystem and </li></ul><ul><li>in-the-flow </li></ul>
  29. 30. Thank you ross.typepad.com [email_address]
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