Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008

Agenda Elements of Change Control and Sharing Power Law of Participation Freeform vs. Structure People-centric software 4 Solution Areas

Agenda

Elements of Change

Control and Sharing

Power Law of Participation

Freeform vs. Structure

People-centric software

4 Solution Areas

Identity expression on the web is common Cost of global publishing is falling to zero Cost of group forming is falling to zero Peers are more trusted than institutions NetGens are the biggest demographic shift ever Sharing control to create value

Identity expression on the web is common

Cost of global publishing is falling to zero

Cost of group forming is falling to zero

Peers are more trusted than institutions

NetGens are the biggest demographic shift ever

Sharing control to create value

Identity expression now common on the web

Identity expression now common on the web

Cost of global publishing is falling to zero

Cost of global publishing is falling to zero

Cost of group forming is falling to zero

Cost of group forming is falling to zero

Peers are more trusted than institutions

Peers are more trusted than institutions

NetGens are the biggest demographic shift ever

NetGens are the biggest demographic shift ever

The greatest pattern of Web 2.0 is sharing control to create value

The greatest pattern of Web 2.0 is sharing control to create value

Work Participation Brittanica

Work

Share Participation Open (the other half)

Share

Participation Wikipedia

Participation

To get the benefits of sharing control and being open, you have to move towards transparency

To get the benefits of sharing control

and being open, you have to move

towards transparency

Complexity is in the social network Vendors tried to put it in the software Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence

Complexity is in the social network

Vendors tried to put it in the software

Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence

Freeform is a strength and weakness Shifts value from features to solutions Flexible and adaptive Unlike implementing CRM or ERM People-centric instead of rule or document-centric

Freeform is a strength and weakness

Shifts value from features to solutions

Flexible and adaptive

Unlike implementing CRM or ERM

People-centric instead of rule or document-centric

Implicit Unstructured Conversation, connect Social Discovery filter Blogs More public Power of strong ties Communities Explicit Structured Connect, converse Social Network filter YASNS More private Power of weak ties Networks

Implicit

Unstructured

Conversation, connect

Social Discovery filter

Blogs

More public

Power of strong ties

Communities

Explicit

Structured

Connect, converse

Social Network filter

YASNS

More private

Power of weak ties

Networks

Socialtext Wiki & Blogs

Socialtext People

People Directory

Socialtext Dashboard

Socialtext Dashboard

Decoupling Decisions In the real world, conversation comes before connection, and often around a social object But with connections, the value is the social network as a filter and method of discovery

In the real world, conversation comes before connection, and often around a social object

But with connections, the value is the social network as a filter and method of discovery

Social Software initiatives fail without partnership between: Line of Business Manager Vendor IT

Social Software initiatives fail without partnership between:

Line of Business Manager

Vendor

IT

4 Solution Areas

4 Solution Areas

Collaborative Intelligence from the Field Core - edge, edge - core, edge - edge Marketing publishes, gains feedback, field collaborates directly, insight bubbles up Discover expertise, implicitly fist

Collaborative Intelligence from the Field

Core - edge, edge - core, edge - edge

Marketing publishes, gains feedback, field collaborates directly, insight bubbles up

Discover expertise, implicitly fist

Participatory Knowledgebase for Support Rapid documentation Discovery with search, tags and metrics Dynamic Intranet in-the-flow of work

Participatory Knowledgebase for Support

Rapid documentation

Discovery with search, tags and metrics

Dynamic Intranet in-the-flow of work

Flexible Client Collaboration for Professional Services From Statement of Work to fulfillment Project communication and transparency

Flexible Client Collaboration for Professional Services

From Statement of Work to fulfillment

Project communication and transparency

Business Social Networks for Partners and Customers Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow

Business Social Networks for

Partners and Customers

Similar pattern as Collaborative

Intelligence, but with ecosystem and

in-the-flow

Thank you ross.typepad.com [email_address]