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TeccSociety Circle of Influence: Content Strategies for Event Organizers
 

TeccSociety Circle of Influence: Content Strategies for Event Organizers

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A short talk for event organizers on content marketing on SlideShare and LinkedIn for events at the Circle of Influence event in Las Vegas on 11/12/13

A short talk for event organizers on content marketing on SlideShare and LinkedIn for events at the Circle of Influence event in Las Vegas on 11/12/13

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    TeccSociety Circle of Influence: Content Strategies for Event Organizers TeccSociety Circle of Influence: Content Strategies for Event Organizers Presentation Transcript

    • Ross Mayfield ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
    • My Background      57th member of LinkedIn Founded the first enterprise social software company Hosted the first Barcamp Advisor to event startups Event organizer, vendor, sponsor, speaker & attendee ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
    • The world’s professional network (259M members)
    • The world’s largest library of event content SlideShare has over 60M visitors per month
    • Connect the world’s professionals to make them more productive and successful
    • Connect the world’s professionals to make them more productive and successful ... in real life too
    • 8
    • 9
    • Before the Event Generate Buzz ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
    • During the Event Increase Awareness ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
    • After the Event Sustain Engagement ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
    • Best Practices for Event Organizers SlideShare  Create a SlideShare Channel – Presentations, Documents, Infographics & Videos – Before, during and after event content – Post to LinkedIn’s status updates and profiles ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14
    • Best Practices for Event Organizers LinkedIn  Create a Company Page – Use content to drive followers – Sponsored updates proven to drive attendance  Create a LinkedIn Group – Use content to feed community ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15