Ross Mayfield

©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
My Background







57th member of LinkedIn
Founded the first enterprise social software company
Hosted the first Ba...
The world’s
professional network
(259M members)
The world’s largest library of
event content
SlideShare has over 60M visitors per month
Connect the world’s professionals
to make them more productive
and successful
Connect the world’s professionals
to make them more productive
and successful
... in real life too
8
9
Before the Event
Generate Buzz

©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
During the Event
Increase Awareness

©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
After the Event
Sustain Engagement

©2013 LinkedIn Corporation. All Rights Reserved.

ORGANIZATION NAME
Best Practices for Event Organizers
SlideShare
 Create a SlideShare Channel
– Presentations, Documents, Infographics & Vi...
Best Practices for Event Organizers
LinkedIn
 Create a Company Page
– Use content to drive followers
– Sponsored updates ...
TeccSociety Circle of Influence: Content Strategies for Event Organizers
TeccSociety Circle of Influence: Content Strategies for Event Organizers
TeccSociety Circle of Influence: Content Strategies for Event Organizers
Upcoming SlideShare
Loading in...5
×

TeccSociety Circle of Influence: Content Strategies for Event Organizers

2,628

Published on

A short talk for event organizers on content marketing on SlideShare and LinkedIn for events at the Circle of Influence event in Las Vegas on 11/12/13

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,628
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

TeccSociety Circle of Influence: Content Strategies for Event Organizers

  1. 1. Ross Mayfield ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  2. 2. My Background      57th member of LinkedIn Founded the first enterprise social software company Hosted the first Barcamp Advisor to event startups Event organizer, vendor, sponsor, speaker & attendee ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
  3. 3. The world’s professional network (259M members)
  4. 4. The world’s largest library of event content SlideShare has over 60M visitors per month
  5. 5. Connect the world’s professionals to make them more productive and successful
  6. 6. Connect the world’s professionals to make them more productive and successful ... in real life too
  7. 7. 8
  8. 8. 9
  9. 9. Before the Event Generate Buzz ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  10. 10. During the Event Increase Awareness ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  11. 11. After the Event Sustain Engagement ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  12. 12. Best Practices for Event Organizers SlideShare  Create a SlideShare Channel – Presentations, Documents, Infographics & Videos – Before, during and after event content – Post to LinkedIn’s status updates and profiles ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14
  13. 13. Best Practices for Event Organizers LinkedIn  Create a Company Page – Use content to drive followers – Sponsored updates proven to drive attendance  Create a LinkedIn Group – Use content to feed community ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×