TeccSociety Circle of Influence: Content Strategies for Event Organizers

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A short talk for event organizers on content marketing on SlideShare and LinkedIn for events at the Circle of Influence event in Las Vegas on 11/12/13

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TeccSociety Circle of Influence: Content Strategies for Event Organizers

  1. 1. Ross Mayfield ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  2. 2. My Background      57th member of LinkedIn Founded the first enterprise social software company Hosted the first Barcamp Advisor to event startups Event organizer, vendor, sponsor, speaker & attendee ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
  3. 3. The world’s professional network (259M members)
  4. 4. The world’s largest library of event content SlideShare has over 60M visitors per month
  5. 5. Connect the world’s professionals to make them more productive and successful
  6. 6. Connect the world’s professionals to make them more productive and successful ... in real life too
  7. 7. 8
  8. 8. 9
  9. 9. Before the Event Generate Buzz ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  10. 10. During the Event Increase Awareness ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  11. 11. After the Event Sustain Engagement ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
  12. 12. Best Practices for Event Organizers SlideShare  Create a SlideShare Channel – Presentations, Documents, Infographics & Videos – Before, during and after event content – Post to LinkedIn’s status updates and profiles ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14
  13. 13. Best Practices for Event Organizers LinkedIn  Create a Company Page – Use content to drive followers – Sponsored updates proven to drive attendance  Create a LinkedIn Group – Use content to feed community ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15

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