I’m Ross Mayfield We make wikis for business But we can talk about something else

What’s Social about an Enterprise? It’s made of people.

What’s Social about an Enterprise?

It’s made of people.

The goal of enterprise software is to drive down cost by automating business processes Process is an embedded reaction to prior stupidity - Clay Shirky Unfortunately things change Re-design any process with a wiki by exploring how you could make it more transparent and participatory

The goal of enterprise software is to drive down cost by automating business processes

Process is an embedded reaction to prior stupidity - Clay Shirky

Unfortunately things change

Re-design any process with a wiki by exploring how you could make it more transparent and participatory

Complexity is in the social network Vendors tried to put it in the software Social Software keeps complexity in the social network, where it belongs, by only encoding simple rules

Complexity is in the social network

Vendors tried to put it in the software

Social Software keeps complexity in the social network, where it belongs, by only encoding simple rules

Enterprise 2.0 is emergent social software adapted for organizations

Enterprise 2.0 is emergent social software adapted for organizations

We evolved from small from small groups Today we can scale Communication Memory An easily form groups across networks

We evolved from small from small groups

Today we can scale

Communication

Memory

An easily form groups

across networks

Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002) Enterprise software

Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)

Enterprise software

Social Software helps you get laid

Social Software helps you get laid

Work Participation Brittanica

Work

Share Participation Open

Share

Participation Wikipedia

Participation

The greatest pattern of Web 2.0 is sharing control to create value

The greatest pattern of Web 2.0 is sharing control to create value

But as designers, we assume we are intelligent And make things that don’t fit context

But as designers, we assume we are intelligent

And make things that don’t fit context

No such thing as collaboration without a goal Goals bring the top-down and the bottom-up together

No such thing as collaboration without a goal

Goals bring the top-down and the bottom-up together

What to Wiki 1 of 4

What to Wiki 1 of 4

What to wiki 2 of 4

What to wiki 2 of 4

What to wiki 3 of 4

What to wiki 3 of 4

What to wiki 4 of 4

What to wiki 4 of 4

To get the benefits of sharing control and being open, you have to be transparent

To get the benefits of sharing control and being open, you have to be transparent

Gifting value, instead of take out profit Gift economies let you push property, market economies have you pull Information yearns to be free, and is more efficient when pulled, but more valuable when given Emotionomics?

Gifting value, instead of take out profit

Gift economies let you push property, market economies have you pull

Information yearns to be free, and is more efficient when pulled, but more valuable when given

Emotionomics?

Participation Transactions Gifts

Participation

Social capital is credit, but without the transaction costs (+50% of US GDP) There is no buy vs. build model for the act of sharing

Social capital is credit, but without the transaction costs (+50% of US GDP)

There is no buy vs. build model for the act of sharing

Thank you Come talk to me otherwise Or download our open source version Or buy our software :-) [email_address]

Conversation

Conversation

Memory

Memory

Simple

Simple

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