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Slideshare for Journalists by @ross

Slideshare for Journalists by @ross



briefing for journalists on how to use S

briefing for journalists on how to use S



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    Slideshare for Journalists by @ross Slideshare for Journalists by @ross Presentation Transcript

    • SlideSharefor Journalists
    • ContentsHow “news objects” drive attentionTips for JournalistsIntroducing the SlideShare Publisher Program
    • Social objects driveconversations
    • Presentations Documents News Objects Videos Infographics
    • News ObjectsMake the newsmore informativeand engaging
    • For years, bloggers and journalistshave used SlideShare for free toembed news objects into stories
    • News Objects “Our stories that contain embedded content gainabove average referral traffic.” -- Pierce Stanley, New Media Fellow The New Republic
    • Tips for Journalists 1.  Monitor Featured Content on the Homepage http://slideshare.net/
    • Tips for Journalists 2. Browse Popular Content by Category http://slideshare.net/popular
    • Tips for Journalists 3. Follow Sources http://slideshare.net/pro_accounts
    • SlideShare Publisher Program 1.  Branded Channel 2.  Embedding & APIs 3.  Traffic drivers
    • SlideShare Publisher Program Builds upon LinkedIn Today and developer.linkedin.com/publishers
    • SlideShare Publisher Program –  Free custom branded Channel –  Unlimited presentation, document, infographic and video uploads –  Analytics to track traffic & engagement
    • Embedding–  Embed content from your Channel into your stories–  More engaging than downloading a pdf–  Increase social sharing
    • Traffic DriversYour Channel is monitored by: –  SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects –  LinkedIn Today editors who choose what to feature, driving traffic to your stories
    • How are publishers using it? Editorial: Embedding news objects
    • How are publishers using it? Reports & whitepapers: distribution for document format content
    • How are publishers using it? Events: Share presentations with attendees and let content market the event brand
    • SlideShare Publisher ProgramPublishers and bloggers with >5Munique visitors per month can qualifyby contactingpublishers@slideshare.comIf you do not qualify, you can still useSlideShare for free to leverageembeddable news objects