Ross Mayfield's Enterprise 2.0 Keynote at Interop

Slide 1: E nterpris e 2.0 Networld/ Interop S eptember 2006

Slide 2: "T first thing I did along the lines of he what became I nterop was to call and run a meeting in A ugust of 86 in Monterey CA called the T / I CP P Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan L ynch

Slide 3: S oc ia lte xt • S oc ia lte xt is the firs t wiki c om pa ny • +2,000 c us tom e rs • $4.6M B a c king : DF J , Om idya r Ne twork, S AP B oa rd: J oi Ito, J im m y Wa le s , Tim Dra pe r

Slide 4: E nte rpris e 1.0

Slide 5: E n te rp ris e 1 .0 • Autom a te b us ine s s proc e s s e s to re duc e c os t • Hig hly s truc ture d • De s ig ne d for b uye rs , not us e rs • Lic e ns e m ode l • 50% of c os t is s a le s & m a rke ting

Slide 6: • Va lue propos ition: Intra ne t s a ve tim e looking for inform a tion – B ut, it’s h a rd to s a ve tim e looking for s om e th ing th a t doe s n’t e xis t – Or is out of da te – Or th e links a re b roke n – 40% a doption • G a rtn e r, 2 0 0 2

Slide 7: We b 2.0 is m a de of p e o ple

Slide 8: Is your intra ne t m a de of pe ople ?

Slide 9: E n te rp ris e 2 .0

Slide 10: E nte rpris e 2.0 Freeform social software adapted for organizations -Andrew M fee, Harvard cA S LATE S P a ra dig m : Se a rc h Links Auth oring Ta g s Exte ns ions Sig na ls Nodes Colored by Department

Slide 11: Wiki: G roup-e dita b le We b s ite • Wikis a re c olle c tions of pa g e s

Slide 12: Wiki: Dis pla y, E dit, Dis pla y • E ve ry pa g e in a wiki is e dita b le • J us t c lic k, type a nd s a ve !

Slide 13: Hyp e rte xt e m powe rs fre e a s s oc ia tion • E ve ry pa g e ha s a na m e • Linking to a pa g e is a s s im ple a s writing its na m e

Slide 14: Wiki De ve lops G roup Me m ory • Remember

Slide 15: Th e Dis ruption • Low c os t ope n s ourc e b a s is • S oc ia l S oftwa re e na b le s : – Ze ro-c os t pub lis h ing – Ze ro-c os t g roup form ing – Lowe r c oordina tion a nd tra ns a c tion c os ts – Adoption a nd e ng a g e m e nt

Slide 16: S h a re C ontrol to C re a te Va lue

Slide 17: Wiki in a n Org a niz a tion • CIO of DrKW: “F or ea rly a dopters , ema il-volume on rela ted projec ts is down 75%; meeting times ha ve been wha c ked in ha lf.” • Wha t us ed to be a 30-da y proc es s for pos ting c ontent is now one c lic k • DrKWikipedia fos ters a culture of working openly – S h a rin g re wa rd e d , h oa rd in g p u n is h e d – R e a liz e s Dru c ke r’s Ne w P lu ra lis m – S h a re c on trol with u s e rs a n d you g a in in n ova tion http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html

Slide 18: Wiki Adoption • At DrKW traffic to the wiki was g reater than the intranet in jus t s ix mo nths • Why? B uilding c om m unity, not c onte nt • Alig ning Top-down a nd B ottom -up

Slide 19: S oc ia lte xt 2.0 • S im ple s t Inte rfa c e Wiki We b S e rvic e s

Slide 20: My Wiki Hom e

Slide 21: S im ple

Slide 22: Th a nk You ros s .m a yfie ld@s oc ia lte xt.c om http:/ ros s .type pa d.c om / http:/ s oc ia lte xt.c om /

Slide 23: P h oto C re dits • All unde r a c re a tive c om m ons a ttrib ution lic e ns e http://www.flickr.com/photos/addieplum/3548833/ • http://www.flickr.com/photos/aeroworks/90124673/ • http://www.flickr.com/photos/giantginkgo/69237905/ • http://www.flickr.com/photos/extranoise/158135547/ • http://www.flickr.com/photos/atomicjeep/73248430/ • http://www.flickr.com/photos/carpeicthus/148756268/ • http://www.flickr.com/photos/flamingmongrel/13088185/ •

Slide 24: E xtra s lide s …

Slide 26: E m e rg e nt Orde r • Ch a os is g ood, wh e n orde r is e m e rg e nt • Doc um e nts a re wh e re knowle dg e die s • F rom doc um e nts to linke d m e s s a g e s • F rom links , fe e ds a nd a tte ntion e m e rg e ne w dim e ns ions to dis c ove r

Slide 27: S oc ia lC a lc Wh a t h a ppe ns wh e n a doc um e nt is a c e ll a nd a c e ll is a doc um e nt?