Enterprise 2.0 Networld/Interop September 2006

"The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch

"The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch

Socialtext is the first wiki company +2,000 customers $4.6M Backing: DFJ, Omidyar Network, SAP Board: Joi Ito, Jimmy Wales, Tim Draper Socialtext

Socialtext is the first wiki company

+2,000 customers

$4.6M Backing: DFJ, Omidyar Network, SAP

Board: Joi Ito, Jimmy Wales, Tim Draper

Enterprise 1.0

Enterprise 1.0 Automate business processes to reduce cost Highly structured Designed for buyers, not users License model 50% of cost is sales & marketing

Automate business processes to reduce cost

Highly structured

Designed for buyers, not users

License model

50% of cost is sales & marketing

Intranet Value proposition: save time looking for information But, it’s hard to save time looking for something that doesn’t exist Or is out of date Or the links are broken 40% adoption Gartner, 2002

Value proposition: save time looking for information

But, it’s hard to save time looking for something that doesn’t exist

Or is out of date

Or the links are broken

40% adoption

Gartner, 2002

Web 2.0 is made of people

Is your intranet made of people?

Enterprise 2.0

Enterprise 2.0 Freeform social software adapted for organizations - Andrew McAfee, Harvard SLATES Paradigm: S earch L inks A uthoring T ags E xtensions S ignals

Freeform social software

adapted for organizations

- Andrew McAfee, Harvard

SLATES Paradigm:

S earch

L inks

A uthoring

T ags

E xtensions

S ignals

Wiki: Group-editable Website Wikis are collections of pages

Wikis are collections of pages

Wiki: Display, Edit, Display Every page in a wiki is editable Just click, type and save!

Every page in a wiki is editable

Just click, type and save!

Hypertext empowers free association Every page has a name Linking to a page is as simple as writing its name

Every page has a name

Linking to a page is as simple as writing its name

Wiki Develops Group Memory Remember

Remember

The Disruption Low cost open source basis Social Software enables: Zero-cost publishing Zero-cost group forming Lower coordination and transaction costs Adoption and engagement

Low cost open source basis

Social Software enables:

Zero-cost publishing

Zero-cost group forming

Lower coordination and transaction costs

Adoption and engagement

Share Control to Create Value

Wiki in an Organization CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.” What used to be a 30-day process for posting content is now one click DrKWikipedia fosters a culture of working openly Sharing rewarded, hoarding punished Realizes Drucker’s New Pluralism Share control with users and you gain innovation http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html

CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.”

What used to be a 30-day process for posting content is now one click

DrKWikipedia fosters a culture of working openly

Sharing rewarded, hoarding punished

Realizes Drucker’s New Pluralism

Share control with users and you gain innovation

http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html

Wiki Adoption At DrKW traffic to the wiki was greater than the intranet in just six months Why? Building community, not content Aligning Top-down and Bottom-up

At DrKW traffic to the wiki was greater than the intranet in just six months

Why? Building community, not content

Aligning Top-down and Bottom-up

Socialtext 2.0 Simplest Interface Wiki Web Services

Simplest Interface Wiki Web Services

My Wiki Home

Simple

Thank You [email_address] http://ross.typepad.com http://socialtext.com

Photo Credits All under a creative commons attribution license http://www.flickr.com/photos/addieplum/3548833/ http://www.flickr.com/photos/aeroworks/90124673/ http://www.flickr.com/photos/giantginkgo/69237905/ http://www.flickr.com/photos/extranoise/158135547/ http://www.flickr.com/photos/atomicjeep/73248430/ http://www.flickr.com/photos/carpeicthus/148756268/ http://www.flickr.com/photos/flamingmongrel/13088185/

All under a creative commons attribution license

http://www.flickr.com/photos/addieplum/3548833/

http://www.flickr.com/photos/aeroworks/90124673/

http://www.flickr.com/photos/giantginkgo/69237905/

http://www.flickr.com/photos/extranoise/158135547/

http://www.flickr.com/photos/atomicjeep/73248430/

http://www.flickr.com/photos/carpeicthus/148756268/

http://www.flickr.com/photos/flamingmongrel/13088185/

Extra slides…

Emergent Order Chaos is good, when order is emergent Documents are where knowledge dies From documents to linked messages From links, feeds and attention emerge new dimensions to discover

Chaos is good, when order is emergent

Documents are where knowledge dies

From documents to linked messages

From links, feeds and attention emerge new dimensions to discover

SocialCalc What happens when a document is a cell and a cell is a document?