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Ross Mayfield's Enterprise 2.0 Keynote at Interop
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Ross Mayfield's Enterprise 2.0 Keynote at Interop



Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.



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Ross Mayfield's Enterprise 2.0 Keynote at Interop Ross Mayfield's Enterprise 2.0 Keynote at Interop Presentation Transcript

  • Enterprise 2.0 Networld/Interop September 2006
    • "The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch
    • Socialtext is the first wiki company
    • +2,000 customers
    • $4.6M Backing: DFJ, Omidyar Network, SAP
      • Board: Joi Ito, Jimmy Wales, Tim Draper
  • Enterprise 1.0
  • Enterprise 1.0
    • Automate business processes to reduce cost
    • Highly structured
    • Designed for buyers, not users
    • License model
    • 50% of cost is sales & marketing
  • Intranet
    • Value proposition: save time looking for information
      • But, it’s hard to save time looking for something that doesn’t exist
      • Or is out of date
      • Or the links are broken
      • 40% adoption
        • Gartner, 2002
  • Web 2.0 is made of people
  • Is your intranet made of people?
  • Enterprise 2.0
  • Enterprise 2.0
    • Freeform social software
    • adapted for organizations
    • - Andrew McAfee, Harvard
    • SLATES Paradigm:
      • S earch
      • L inks
      • A uthoring
      • T ags
      • E xtensions
      • S ignals
  • Wiki: Group-editable Website
    • Wikis are collections of pages
  • Wiki: Display, Edit, Display
    • Every page in a wiki is editable
    • Just click, type and save!
  • Hypertext empowers free association
    • Every page has a name
    • Linking to a page is as simple as writing its name
  • Wiki Develops Group Memory
    • Remember
  • The Disruption
    • Low cost open source basis
    • Social Software enables:
      • Zero-cost publishing
      • Zero-cost group forming
      • Lower coordination and transaction costs
      • Adoption and engagement
  • Share Control to Create Value
  • Wiki in an Organization
    • CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.”
    • What used to be a 30-day process for posting content is now one click
    • DrKWikipedia fosters a culture of working openly
      • Sharing rewarded, hoarding punished
      • Realizes Drucker’s New Pluralism
      • Share control with users and you gain innovation
    • http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html
  • Wiki Adoption
    • At DrKW traffic to the wiki was greater than the intranet in just six months
    • Why? Building community, not content
    • Aligning Top-down and Bottom-up
  • Socialtext 2.0
    • Simplest Interface Wiki Web Services
  • My Wiki Home
  • Simple
  • Thank You [email_address] http://ross.typepad.com http://socialtext.com
  • Photo Credits
    • All under a creative commons attribution license
    • http://www.flickr.com/photos/addieplum/3548833/
    • http://www.flickr.com/photos/aeroworks/90124673/
    • http://www.flickr.com/photos/giantginkgo/69237905/
    • http://www.flickr.com/photos/extranoise/158135547/
    • http://www.flickr.com/photos/atomicjeep/73248430/
    • http://www.flickr.com/photos/carpeicthus/148756268/
    • http://www.flickr.com/photos/flamingmongrel/13088185/
  • Extra slides…
  • Emergent Order
    • Chaos is good, when order is emergent
    • Documents are where knowledge dies
    • From documents to linked messages
    • From links, feeds and attention emerge new dimensions to discover
  • SocialCalc What happens when a document is a cell and a cell is a document?