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Ross Mayfield's Enterprise 2.0 Keynote at Interop
 

Ross Mayfield's Enterprise 2.0 Keynote at Interop

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Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

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    Ross Mayfield's Enterprise 2.0 Keynote at Interop Ross Mayfield's Enterprise 2.0 Keynote at Interop Presentation Transcript

    • Enterprise 2.0 Networld/Interop September 2006
      • "The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch
      • Socialtext is the first wiki company
      • +2,000 customers
      • $4.6M Backing: DFJ, Omidyar Network, SAP
        • Board: Joi Ito, Jimmy Wales, Tim Draper
      Socialtext
    • Enterprise 1.0
    • Enterprise 1.0
      • Automate business processes to reduce cost
      • Highly structured
      • Designed for buyers, not users
      • License model
      • 50% of cost is sales & marketing
    • Intranet
      • Value proposition: save time looking for information
        • But, it’s hard to save time looking for something that doesn’t exist
        • Or is out of date
        • Or the links are broken
        • 40% adoption
          • Gartner, 2002
    • Web 2.0 is made of people
    • Is your intranet made of people?
    • Enterprise 2.0
    • Enterprise 2.0
      • Freeform social software
      • adapted for organizations
      • - Andrew McAfee, Harvard
      • SLATES Paradigm:
        • S earch
        • L inks
        • A uthoring
        • T ags
        • E xtensions
        • S ignals
    • Wiki: Group-editable Website
      • Wikis are collections of pages
    • Wiki: Display, Edit, Display
      • Every page in a wiki is editable
      • Just click, type and save!
    • Hypertext empowers free association
      • Every page has a name
      • Linking to a page is as simple as writing its name
    • Wiki Develops Group Memory
      • Remember
    • The Disruption
      • Low cost open source basis
      • Social Software enables:
        • Zero-cost publishing
        • Zero-cost group forming
        • Lower coordination and transaction costs
        • Adoption and engagement
    • Share Control to Create Value
    • Wiki in an Organization
      • CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.”
      • What used to be a 30-day process for posting content is now one click
      • DrKWikipedia fosters a culture of working openly
        • Sharing rewarded, hoarding punished
        • Realizes Drucker’s New Pluralism
        • Share control with users and you gain innovation
      • http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html
    • Wiki Adoption
      • At DrKW traffic to the wiki was greater than the intranet in just six months
      • Why? Building community, not content
      • Aligning Top-down and Bottom-up
    • Socialtext 2.0
      • Simplest Interface Wiki Web Services
    • My Wiki Home
    • Simple
    • Thank You [email_address] http://ross.typepad.com http://socialtext.com
    • Photo Credits
      • All under a creative commons attribution license
      • http://www.flickr.com/photos/addieplum/3548833/
      • http://www.flickr.com/photos/aeroworks/90124673/
      • http://www.flickr.com/photos/giantginkgo/69237905/
      • http://www.flickr.com/photos/extranoise/158135547/
      • http://www.flickr.com/photos/atomicjeep/73248430/
      • http://www.flickr.com/photos/carpeicthus/148756268/
      • http://www.flickr.com/photos/flamingmongrel/13088185/
    • Extra slides…
    •  
    • Emergent Order
      • Chaos is good, when order is emergent
      • Documents are where knowledge dies
      • From documents to linked messages
      • From links, feeds and attention emerge new dimensions to discover
    • SocialCalc What happens when a document is a cell and a cell is a document?