• Save
Ross Mayfield's Enterprise 2.0 Keynote at Interop
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Ross Mayfield's Enterprise 2.0 Keynote at Interop

  • 10,039 views
Uploaded on

Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
10,039
On Slideshare
9,893
From Embeds
146
Number of Embeds
12

Actions

Shares
Downloads
12
Comments
1
Likes
18

Embeds 146

http://localhost 83
http://www.slideshare.net 20
http://ross.typepad.com 16
http://localhost:3000 6
http://jedsberg.blogspot.com 5
http://192.168.33.10 5
http://0.0.0.0 3
http://gramadal.wordpress.com 2
https://www.linkedin.com 2
http://192.168.33.10:3000 2
http://htmledit.squarefree.com 1
http://gmodules.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Enterprise 2.0 Networld/Interop September 2006
  • 2.
    • "The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch
  • 3.
    • Socialtext is the first wiki company
    • +2,000 customers
    • $4.6M Backing: DFJ, Omidyar Network, SAP
      • Board: Joi Ito, Jimmy Wales, Tim Draper
    Socialtext
  • 4. Enterprise 1.0
  • 5. Enterprise 1.0
    • Automate business processes to reduce cost
    • Highly structured
    • Designed for buyers, not users
    • License model
    • 50% of cost is sales & marketing
  • 6. Intranet
    • Value proposition: save time looking for information
      • But, it’s hard to save time looking for something that doesn’t exist
      • Or is out of date
      • Or the links are broken
      • 40% adoption
        • Gartner, 2002
  • 7. Web 2.0 is made of people
  • 8. Is your intranet made of people?
  • 9. Enterprise 2.0
  • 10. Enterprise 2.0
    • Freeform social software
    • adapted for organizations
    • - Andrew McAfee, Harvard
    • SLATES Paradigm:
      • S earch
      • L inks
      • A uthoring
      • T ags
      • E xtensions
      • S ignals
  • 11. Wiki: Group-editable Website
    • Wikis are collections of pages
  • 12. Wiki: Display, Edit, Display
    • Every page in a wiki is editable
    • Just click, type and save!
  • 13. Hypertext empowers free association
    • Every page has a name
    • Linking to a page is as simple as writing its name
  • 14. Wiki Develops Group Memory
    • Remember
  • 15. The Disruption
    • Low cost open source basis
    • Social Software enables:
      • Zero-cost publishing
      • Zero-cost group forming
      • Lower coordination and transaction costs
      • Adoption and engagement
  • 16. Share Control to Create Value
  • 17. Wiki in an Organization
    • CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.”
    • What used to be a 30-day process for posting content is now one click
    • DrKWikipedia fosters a culture of working openly
      • Sharing rewarded, hoarding punished
      • Realizes Drucker’s New Pluralism
      • Share control with users and you gain innovation
    • http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html
  • 18. Wiki Adoption
    • At DrKW traffic to the wiki was greater than the intranet in just six months
    • Why? Building community, not content
    • Aligning Top-down and Bottom-up
  • 19. Socialtext 2.0
    • Simplest Interface Wiki Web Services
  • 20. My Wiki Home
  • 21. Simple
  • 22. Thank You [email_address] http://ross.typepad.com http://socialtext.com
  • 23. Photo Credits
    • All under a creative commons attribution license
    • http://www.flickr.com/photos/addieplum/3548833/
    • http://www.flickr.com/photos/aeroworks/90124673/
    • http://www.flickr.com/photos/giantginkgo/69237905/
    • http://www.flickr.com/photos/extranoise/158135547/
    • http://www.flickr.com/photos/atomicjeep/73248430/
    • http://www.flickr.com/photos/carpeicthus/148756268/
    • http://www.flickr.com/photos/flamingmongrel/13088185/
  • 24. Extra slides…
  • 25.  
  • 26. Emergent Order
    • Chaos is good, when order is emergent
    • Documents are where knowledge dies
    • From documents to linked messages
    • From links, feeds and attention emerge new dimensions to discover
  • 27. SocialCalc What happens when a document is a cell and a cell is a document?