New Paradigms for Using Computers

Slide 1: NP UC IB M Alma den, J uly 2006

Slide 2: S oc ia lte xt • S oc ia lte xt is the firs t wiki c om pa ny • +2,000 c us tom e rs • $4.6M B a c king : DF J , Om idya r Ne twork, S AP B oa rd: J oi Ito, J im m y Wa le s , Tim Dra pe r

Slide 3: Wiki: G roup-e dita b le We b s ite • Wikis a re c olle c tions of pa g e s

Slide 4: Wiki: Dis pla y, E dit, Dis pla y • E ve ry pa g e in a wiki is e dita b le • J us t c lic k, type a nd s a ve !

Slide 5: Hyp e rte xt e m powe rs fre e a s s oc ia tion • E ve ry pa g e ha s a na m e • Linking to a pa g e is a s s im ple a s writing its na m e

Slide 6: Wiki De ve lops G roup Me m ory • Remember

Slide 7: Wh e re “We ” C a m e F rom • Innova tion in S oc ia l S oftwa re b e g a n with ope n s ourc e • Com m ons -B a s e d P e e r P roduc tion, B e nkle r: – Marke ts drive produc tion th roug h pric e s ig na l – Firms drive produc tion th roug h c ontra c ts – So c ial ne two rks a re drive n th roug h s oc ia l inc e ntive s De n s e b oo k re c o m m e nd a tion : Wealth of Networks

Slide 8: Wh a t’s Ne w Toda y • Ha ving a n online ide ntity is m a ins tre a m • Ne w de fa ults for s ha ring • Ne tG e ns

Slide 9: Th e Dis ruption • Low c os t ope n s ourc e b a s is • S oc ia l S oftwa re e na b le s : – Ze ro-c os t pub lis h ing – Ze ro-c os t g roup form ing – Lowe r c oordina tion a nd tra ns a c tion c os ts – Adoption a nd e ng a g e m e nt • Ha lf of G DP is tra ns a c tion c os ts

Slide 10: We b 2.0 is m a de of p e o ple

Slide 11: Is your intra ne t m a de of pe ople ?

Slide 12: Intra ne t • Va lue propos ition: s a ve tim e looking for inform a tion – B ut, it’s h a rd to s a ve tim e looking for s om e th ing th a t doe s n’t e xis t – Or is out of da te – Or th e links a re b roke n

Slide 13: E nte rpris e 2.0 Freeform social software adapted for organizations -Andrew M fee, Harvard cA S LATE S P a ra dig m : Se a rc h Links Auth oring Ta g s Exte ns ions Sig na ls Nodes Colored by Department

Slide 15: Wiki in a n Org a niz a tion • CIO of DrKW: “F or ea rly a dopters , ema il-volume on rela ted projec ts is down 75%; meeting times ha ve been wha c ked in ha lf.” • Wha t us ed to be a 30-da y proc es s for pos ting c ontent is now one c lic k • DrKWikipedia fos ters a culture of working openly – S h a rin g re wa rd e d , h oa rd in g p u n is h e d – R e a liz e s Dru c ke r’s Ne w P lu ra lis m – S h a re c on trol with u s e rs a n d you g a in in n ova tion http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html

Slide 16: Wiki Adoption • At DrKW traffic to the wiki was g reater than the intranet in jus t s ix mo nths • Why? B uilding c om m unity, not c onte nt • Alig ning Top-down a nd B ottom -up

Slide 17: Miki • Miki -- the mobile wiki • “On a B 7290 sitting at a cafe B downtown B eirut, Lebanon. This is just great.” Ma rtin Lin d s trom , IKE A

Slide 18: Wiki Ha s Ope n S ourc e Dyna m ic s • Coding is ve rtic a l inform a tion a s s e m b ly, m a rke d b y de pe nde nc ie s • Authoring is horiz onta l inform a tion a s s e m b ly • Contrib utions drive n b y s oc ia l s ig na ls

Slide 20: E m e rg e nt Orde r • Ch a os is g ood, wh e n orde r is e m e rg e nt • Doc um e nts a re wh e re knowle dg e die s • F rom doc um e nts to linke d m e s s a g e s • F rom links , fe e ds a nd a tte ntion e m e rg e ne w dim e ns ions to dis c ove r • F rom c onte nt m a na g e m e nt to m a na g e c onte ntm e nt

Slide 21: Dyna m ic C onte nt • S m a ll a m ounts of inform a tion th a t c onve y a prim a ry ide a or c onc e pt • P e rm a ne ntly a ddre s s a b le • Appropria te ly writte n a nd form a tte d for e m b e dding in a va rie ty of m e dia

Slide 22: Mic ros tra te g y’s us e of Dyna m ic C o nte nt Inc luded c a teg ory/ g / ta query Inc luded pa g es Dyna mic Compos ite Homepa g e lets us ers work loc a lly a nd think g loba lly

Slide 23: wikiC a lc Wh a t h a ppe ns wh e n a doc um e nt is a c e ll a nd a c e ll is a doc um e nt?

Slide 24: • La unc he d toda y • Ope n S ourc e dis trib ution of S oc ia lte xt

Slide 25: Ma s s C olla b ora tion • DrKWikipe dia / DrKW: inform a tion s h a ring • Mic rope dia / ros tra te g y: b ottom -up porta l Mic • Nokia pe dia / Nokia : fos te ring innova tion • S AP e dia / AP : c om pe titive inte llig e nc e S • S ym pe dia / ym a nte c : m e rg e r inte g ra tion S • Wh a t la rg e s c a le inform a tion prob le m c a n we s olve tog e th e r?

Slide 26: Th a nk You ros s .m a yfie ld@s oc ia lte xt.c om http:/ ros s .type pa d.c om / http:/ s oc ia lte xt.c om /

Slide 27: 90% of c olla b o ra tion e xis ts De e m a il in ta ils … 75% o f knowle d g e a s s e ts e xis ts in e m a il

Slide 28: Cus tom Th e m e s / S CS

Slide 29: We b 2.0 tools • So c ialte xt/Wikipe dia: pe e r produc tion • We blo g s : ope n, dis c ove ra b le , link a nd fe e d • Flic kr/Dabble : ob je c t-c e nte re d s oc ia lity • De l.ic io .us : ta g g ing • Plaze s : loc a tion a wa re ne s s • Dig g : fe e db a c k • Ne ws g ato r/Me me o randum: a g g re g a tion • Linke dIn/S o c ial ne two rking : e xplic it c onne c tion

Slide 30: S oc ia l C om puting Personal Social Mainframe Computing Computing Time Sharing No Sharing Just Sharing Automation Personal Simple Group Productivity Productivity Firms Markets Commons Augmentation vs. Homebrew vs. Open Source vs. Automation Microsoft Proprietary Sarnoff’s Law Metcalfe’s Law Reed’s Law of Group Forming Number Crunching Documents Interconnectednes s

Slide 31: Wikipe dia a s a n Org a niz a tion • Low tra ns a c tion c os ts for c ontrib ution – Lower for fixing da ma g e • F e a ture a s G roup • Qua lity is a func tion of dire c te d a tte ntion • De c e ntra liz e d de c is ion m a king • He te ra rc h y, not Hie ra rc h y • Le a de rs h ip, not Ma na g e m e nt