Made of People

(also made of people)

Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)

Complexity is in the social network
Vendors tried to put it in the software
Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence

The greatest pattern of Web 2.0 is sharing control to create value

Decoupling Decisions
The most important decisions cannot be automated
Sharing control over information can lead to more productive decision processes, and better decisions
Sharing control over decisions for enterprises is primarily for social goods

Social Goods
Social Goods are created when the means of production and/or distribution is broadly available
Price trends towards free
Knowledge is distributed
In these gift economies, or social markets, consider sharing control over decisions
Valuation and distribution is social

Social Goods
Social Goods are created when the means of production and/or distribution is broadly available
Price trends towards free
Knowledge is distributed
In these gift economies, or social markets, consider sharing control over decisions
Valuation and distribution is social
Radiohead’s name your own price

Implications for Process
For a given business process
What if we made it more transparent?
What if we made it more participatory?
For social goods, participation can include those outside the firewall
The best experts on your products not on payroll
The hidden experts can volunteer outside their job description

Work
Participation Brittanica

Share
Participation Open

To get the benefits of sharing control and being open, you have to move towards transparency

CEO search
Blogged the CEO search
LinkedIn connections
Email conversations
250 applicants
Collaborative filtering in wiki (decisions)
2 months, saved $100k
Meet Eugene Lee, CEO 2.0

Gartner Magic Quadrant
Socialtext ranked as most visionary vendor
Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA
Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor
Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008

Social Software needs to value people
To be implicit is human
Augmentation, not automation
Some decisions should not be coded
Make software, and sharing in work, more like a cocktail party…

Thank you ross.typepad.com [email_address]

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Made of People

by Ross Mayfield on Nov 06, 2007

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Made of People — Presentation Transcript