Elevating the Enterprise 2.0 Conversation

Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008

enterprise
In the beginning…
There was enterprise software
Top-down
Highly structured
Rule-driven
Business process automation

pc
Then the PC Revolution…
visiCalc brought us the killer app
Personal productivity
Bottom-up enterprise adoption

Network
Finally, the glorious intarweb
Social tool for early adopters
Email strung together file-centric collaboration
“ eBusiness” borrowed portals and e-commerce tech

Web 2.0
Made of People
Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works
Clay Shirky on the Colbert Report

Enterprise 2.0
Made of Business People
Freeform social software adapted for the enterprise
-- Andrew McAfee

Tools
Time to elevate the
conversation beyond tools
Wiki, blog, RSS, social network, social bookmarking, mashup, blah, blah, blah
IT utility deployments fail
Techie groups adopt,
can’t cross over to business users,
1,000 dead wikis

problems
Use Case Evolution
Let’s talk about solving problems and creating opportunities for competitive advantage
2002: Techies for project communication and lightweight documentation
2004: Business user alternative to email
2006: Wikipedia-inside
2008: Process-specific solutions

Practices
Two kinds of uses
Above -the-flow
In-the-flow
VP of Professional Services Michael Idinopulos michaeli.typepad.com

Solutions
Tools and Practices are combined to create solutions
In-the-flow of process
SPRING methodology
S tructure
P opulate
R eview
I nvite
N courage
G arden
Photo: Rune T

Collaborative Intellgience
Marketing & Sales Sol ution
Marketing publishes, gains feedback, field collaborates directly, insight s emerge

Participatory Knowledgebase
Service & Support Solution
Rapid documentation
Discovery with search, tags and metrics
Dynamic Intranet in-the-flow of work

Flexible Client Collaboration
Professional Services
Solution
From Statement of Work to fulfillment
Project communication and transparency

Business Social Networks
Partners & Customers
Solution
Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use

Augmentation
The goal isn’t automation of business processes to drive down costs
The goal is augmentation of groups to collaborate on exceptions to process
Redesign some processes with transparency and participation capabilities

DATA
Beyond text and media
How can you work with structured data in an unstructured way?

SocialCalc
The spreadsheet was the killer app for personal productivity that brought the PC revolution into business.

spreadsheet
Spreadsheets not just for
Calculations
Lists
Tables
2D Layout
Database
And used to be powered by Sneakernet
Photo: Jon Newman

spreadsheet
Today, email volleyball with Excel attachments
Email overload
Version control
90% error rates
But reverse engineering a spreadsheet on a web page alone misses the potential

SocialCalc
The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for distributed multi-group collaboration.

SocialCalc
The social spreadsheet
What you love about wikis: Search, Linking, Authoring, Tagging, Extensions & Signals

SocialCalc
The social spreadsheet
People Dashboard Cell in text Named Range Spreadsheet Workspace

Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions

socialtext.com ross.typepad.com [email_address]

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Elevating the Enterprise 2.0 Conversation

by Ross Mayfield on Jun 12, 2008

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Elevating the Enterprise 2.0 Conversation — Presentation Transcript