Elevating the Enterprise 2.0 Conversation

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    Elevating the Enterprise 2.0 Conversation - Presentation Transcript

    1. Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008
    2. enterprise
      • In the beginning…
      • There was enterprise software
      • Top-down
      • Highly structured
      • Rule-driven
      • Business process automation
    3. pc
      • Then the PC Revolution…
      • visiCalc brought us the killer app
      • Personal productivity
      • Bottom-up enterprise adoption
    4. Network
      • Finally, the glorious intarweb
      • Social tool for early adopters
      • Email strung together file-centric collaboration
      • “ eBusiness” borrowed portals and e-commerce tech
    5. Web 2.0
      • Made of People
      • Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works
      • Clay Shirky on the Colbert Report
    6. Enterprise 2.0
      • Made of Business People
      • Freeform social software adapted for the enterprise
      • -- Andrew McAfee
    7. Tools
      • Time to elevate the
      • conversation beyond tools
      • Wiki, blog, RSS, social network, social bookmarking, mashup, blah, blah, blah
      • IT utility deployments fail
      • Techie groups adopt,
      • can’t cross over to business users,
      • 1,000 dead wikis
    8. problems
      • Use Case Evolution
      • Let’s talk about solving problems and creating opportunities for competitive advantage
      • 2002: Techies for project communication and lightweight documentation
      • 2004: Business user alternative to email
      • 2006: Wikipedia-inside
      • 2008: Process-specific solutions
    9. Practices
      • Two kinds of uses
      • Above -the-flow
      • In-the-flow
      VP of Professional Services Michael Idinopulos michaeli.typepad.com
    10. Solutions
      • Tools and Practices are combined to create solutions
      • In-the-flow of process
      • SPRING methodology
      • S tructure
      • P opulate
      • R eview
      • I nvite
      • N courage
      • G arden
      Photo: Rune T
    11. Collaborative Intellgience
      • Marketing & Sales Sol ution
      • Marketing publishes, gains feedback, field collaborates directly, insight s emerge
    12. Participatory Knowledgebase
      • Service & Support Solution
      • Rapid documentation
      • Discovery with search, tags and metrics
      • Dynamic Intranet in-the-flow of work
    13. Flexible Client Collaboration
      • Professional Services
      • Solution
      • From Statement of Work to fulfillment
      • Project communication and transparency
    14. Business Social Networks
      • Partners & Customers
      • Solution
      • Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use
    15. Augmentation
      • The goal isn’t automation of business processes to drive down costs
      • The goal is augmentation of groups to collaborate on exceptions to process
      • Redesign some processes with transparency and participation capabilities
    16. DATA
      • Beyond text and media
      • How can you work with structured data in an unstructured way?
    17. SocialCalc
      • The spreadsheet was the killer app for personal productivity that brought the PC revolution into business.
    18. spreadsheet
      • Spreadsheets not just for
      • Calculations
      • Lists
      • Tables
      • 2D Layout
      • Database
      • And used to be powered by Sneakernet
      Photo: Jon Newman
    19. spreadsheet
      • Today, email volleyball with Excel attachments
      • Email overload
      • Version control
      • 90% error rates
      • But reverse engineering a spreadsheet on a web page alone misses the potential
    20. SocialCalc
      • The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for distributed multi-group collaboration.
    21. SocialCalc
      • The social spreadsheet
      What you love about wikis: Search, Linking, Authoring, Tagging, Extensions & Signals
    22. SocialCalc
      • The social spreadsheet
      People Dashboard Cell in text Named Range Spreadsheet Workspace
    23. Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions
    24. socialtext.com ross.typepad.com [email_address]

    + rossross, 2 years ago

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