Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008

enterprise In the beginning… There was enterprise software Top-down Highly structured Rule-driven Business process automation

In the beginning…

There was enterprise software

Top-down

Highly structured

Rule-driven

Business process automation

pc Then the PC Revolution… visiCalc brought us the killer app Personal productivity Bottom-up enterprise adoption

Then the PC Revolution…

visiCalc brought us the killer app

Personal productivity

Bottom-up enterprise adoption

Network Finally, the glorious intarweb Social tool for early adopters Email strung together file-centric collaboration “ eBusiness” borrowed portals and e-commerce tech

Finally, the glorious intarweb

Social tool for early adopters

Email strung together file-centric collaboration

“ eBusiness” borrowed portals and e-commerce tech

Web 2.0 Made of People Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works Clay Shirky on the Colbert Report

Made of People

Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works

Clay Shirky on the Colbert Report

Enterprise 2.0 Made of Business People Freeform social software adapted for the enterprise -- Andrew McAfee

Made of Business People

Freeform social software adapted for the enterprise

-- Andrew McAfee

Tools Time to elevate the conversation beyond tools Wiki, blog, RSS, social network, social bookmarking, mashup, blah, blah, blah IT utility deployments fail Techie groups adopt, can’t cross over to business users, 1,000 dead wikis

Time to elevate the

conversation beyond tools

Wiki, blog, RSS, social network, social bookmarking, mashup, blah, blah, blah

IT utility deployments fail

Techie groups adopt,

can’t cross over to business users,

1,000 dead wikis

problems Use Case Evolution Let’s talk about solving problems and creating opportunities for competitive advantage 2002: Techies for project communication and lightweight documentation 2004: Business user alternative to email 2006: Wikipedia-inside 2008: Process-specific solutions

Use Case Evolution

Let’s talk about solving problems and creating opportunities for competitive advantage

2002: Techies for project communication and lightweight documentation

2004: Business user alternative to email

2006: Wikipedia-inside

2008: Process-specific solutions

Practices Two kinds of uses Above -the-flow In-the-flow VP of Professional Services Michael Idinopulos michaeli.typepad.com

Two kinds of uses

Above -the-flow

In-the-flow

Solutions Tools and Practices are combined to create solutions In-the-flow of process SPRING methodology S tructure P opulate R eview I nvite N courage G arden Photo: Rune T

Tools and Practices are combined to create solutions

In-the-flow of process

SPRING methodology

S tructure

P opulate

R eview

I nvite

N courage

G arden

Collaborative Intellgience Marketing & Sales Sol ution Marketing publishes, gains feedback, field collaborates directly, insight s emerge

Marketing & Sales Sol ution

Marketing publishes, gains feedback, field collaborates directly, insight s emerge

Participatory Knowledgebase Service & Support Solution Rapid documentation Discovery with search, tags and metrics Dynamic Intranet in-the-flow of work

Service & Support Solution

Rapid documentation

Discovery with search, tags and metrics

Dynamic Intranet in-the-flow of work

Flexible Client Collaboration Professional Services Solution From Statement of Work to fulfillment Project communication and transparency

Professional Services

Solution

From Statement of Work to fulfillment

Project communication and transparency

Business Social Networks Partners & Customers Solution Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use

Partners & Customers

Solution

Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use

Augmentation The goal isn’t automation of business processes to drive down costs The goal is augmentation of groups to collaborate on exceptions to process Redesign some processes with transparency and participation capabilities

The goal isn’t automation of business processes to drive down costs

The goal is augmentation of groups to collaborate on exceptions to process

Redesign some processes with transparency and participation capabilities

DATA Beyond text and media How can you work with structured data in an unstructured way?

Beyond text and media

How can you work with structured data in an unstructured way?

SocialCalc The spreadsheet was the killer app for personal productivity that brought the PC revolution into business.

The spreadsheet was the killer app for personal productivity that brought the PC revolution into business.

spreadsheet Spreadsheets not just for Calculations Lists Tables 2D Layout Database And used to be powered by Sneakernet Photo: Jon Newman

Spreadsheets not just for

Calculations

Lists

Tables

2D Layout

Database

And used to be powered by Sneakernet

spreadsheet Today, email volleyball with Excel attachments Email overload Version control 90% error rates But reverse engineering a spreadsheet on a web page alone misses the potential

Today, email volleyball with Excel attachments

Email overload

Version control

90% error rates

But reverse engineering a spreadsheet on a web page alone misses the potential

SocialCalc The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for distributed multi-group collaboration.

The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for distributed multi-group collaboration.

SocialCalc The social spreadsheet What you love about wikis: Search, Linking, Authoring, Tagging, Extensions & Signals

The social spreadsheet

SocialCalc The social spreadsheet People Dashboard Cell in text Named Range Spreadsheet Workspace

The social spreadsheet

Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions

socialtext.com ross.typepad.com [email_address]