Elevating the Enterprise  2.0 Conversation   Ross Mayfield Enterprise 2.0 Conference, Boston June 2008
enterprise <ul><li>In the beginning… </li></ul><ul><li>There was enterprise software </li></ul><ul><li>Top-down </li></ul>...
pc <ul><li>Then the PC Revolution… </li></ul><ul><li>visiCalc brought us the killer app </li></ul><ul><li>Personal product...
Network <ul><li>Finally, the glorious intarweb </li></ul><ul><li>Social tool for early adopters </li></ul><ul><li>Email st...
Web 2.0 <ul><li>Made of People </li></ul><ul><li>Social tools aren’t interesting until the technology becomes boring…the s...
Enterprise 2.0 <ul><li>Made of Business People </li></ul><ul><li>Freeform social software adapted for the enterprise </li>...
Tools <ul><li>Time to elevate the  </li></ul><ul><li>conversation beyond tools </li></ul><ul><li>Wiki, blog, RSS, social n...
problems <ul><li>Use Case Evolution </li></ul><ul><li>Let’s talk about solving problems and creating opportunities for com...
Practices <ul><li>Two kinds of uses </li></ul><ul><li>Above -the-flow </li></ul><ul><li>In-the-flow </li></ul>VP of Profes...
Solutions <ul><li>Tools and Practices are combined to create solutions </li></ul><ul><li>In-the-flow of process </li></ul>...
Collaborative Intellgience <ul><li>Marketing & Sales Sol ution </li></ul><ul><li>Marketing publishes, gains feedback, fiel...
Participatory Knowledgebase <ul><li>Service & Support Solution </li></ul><ul><li>Rapid documentation </li></ul><ul><li>Dis...
Flexible Client Collaboration <ul><li>Professional Services </li></ul><ul><li>Solution </li></ul><ul><li>From Statement of...
Business Social Networks <ul><li>Partners & Customers </li></ul><ul><li>Solution </li></ul><ul><li>Similar pattern as Coll...
Augmentation <ul><li>The goal isn’t automation of business processes to drive down costs </li></ul><ul><li>The goal is aug...
DATA <ul><li>Beyond text and media </li></ul><ul><li>How can you work with structured data in an unstructured way? </li></ul>
SocialCalc <ul><li>The spreadsheet was the killer app for personal productivity that brought the PC revolution into busine...
spreadsheet <ul><li>Spreadsheets not just for </li></ul><ul><li>Calculations </li></ul><ul><li>Lists </li></ul><ul><li>Tab...
spreadsheet <ul><li>Today, email volleyball with Excel attachments </li></ul><ul><li>Email overload </li></ul><ul><li>Vers...
SocialCalc <ul><li>The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for dis...
SocialCalc <ul><li>The social spreadsheet </li></ul>What you love about wikis: Search, Linking, Authoring, Tagging, Extens...
SocialCalc <ul><li>The social spreadsheet </li></ul>People Dashboard Cell in text Named Range Spreadsheet Workspace
Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions
socialtext.com ross.typepad.com [email_address]
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Elevating the Enterprise 2.0 Conversation

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Keynote at Enterprise 2.0 conference in Boston where we launched SocialCalc the social spreadsheet.

The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0 has challenged preconceptions and created innovative products. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.

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Elevating the Enterprise 2.0 Conversation

  1. 1. Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008
  2. 2. enterprise <ul><li>In the beginning… </li></ul><ul><li>There was enterprise software </li></ul><ul><li>Top-down </li></ul><ul><li>Highly structured </li></ul><ul><li>Rule-driven </li></ul><ul><li>Business process automation </li></ul>
  3. 3. pc <ul><li>Then the PC Revolution… </li></ul><ul><li>visiCalc brought us the killer app </li></ul><ul><li>Personal productivity </li></ul><ul><li>Bottom-up enterprise adoption </li></ul>
  4. 4. Network <ul><li>Finally, the glorious intarweb </li></ul><ul><li>Social tool for early adopters </li></ul><ul><li>Email strung together file-centric collaboration </li></ul><ul><li>“ eBusiness” borrowed portals and e-commerce tech </li></ul>
  5. 5. Web 2.0 <ul><li>Made of People </li></ul><ul><li>Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works </li></ul><ul><li>Clay Shirky on the Colbert Report </li></ul>
  6. 6. Enterprise 2.0 <ul><li>Made of Business People </li></ul><ul><li>Freeform social software adapted for the enterprise </li></ul><ul><li>-- Andrew McAfee </li></ul>
  7. 7. Tools <ul><li>Time to elevate the </li></ul><ul><li>conversation beyond tools </li></ul><ul><li>Wiki, blog, RSS, social network, social bookmarking, mashup, blah, blah, blah </li></ul><ul><li>IT utility deployments fail </li></ul><ul><li>Techie groups adopt, </li></ul><ul><li>can’t cross over to business users, </li></ul><ul><li>1,000 dead wikis </li></ul>
  8. 8. problems <ul><li>Use Case Evolution </li></ul><ul><li>Let’s talk about solving problems and creating opportunities for competitive advantage </li></ul><ul><li>2002: Techies for project communication and lightweight documentation </li></ul><ul><li>2004: Business user alternative to email </li></ul><ul><li>2006: Wikipedia-inside </li></ul><ul><li>2008: Process-specific solutions </li></ul>
  9. 9. Practices <ul><li>Two kinds of uses </li></ul><ul><li>Above -the-flow </li></ul><ul><li>In-the-flow </li></ul>VP of Professional Services Michael Idinopulos michaeli.typepad.com
  10. 10. Solutions <ul><li>Tools and Practices are combined to create solutions </li></ul><ul><li>In-the-flow of process </li></ul><ul><li>SPRING methodology </li></ul><ul><li>S tructure </li></ul><ul><li>P opulate </li></ul><ul><li>R eview </li></ul><ul><li>I nvite </li></ul><ul><li>N courage </li></ul><ul><li>G arden </li></ul>Photo: Rune T
  11. 11. Collaborative Intellgience <ul><li>Marketing & Sales Sol ution </li></ul><ul><li>Marketing publishes, gains feedback, field collaborates directly, insight s emerge </li></ul>
  12. 12. Participatory Knowledgebase <ul><li>Service & Support Solution </li></ul><ul><li>Rapid documentation </li></ul><ul><li>Discovery with search, tags and metrics </li></ul><ul><li>Dynamic Intranet in-the-flow of work </li></ul>
  13. 13. Flexible Client Collaboration <ul><li>Professional Services </li></ul><ul><li>Solution </li></ul><ul><li>From Statement of Work to fulfillment </li></ul><ul><li>Project communication and transparency </li></ul>
  14. 14. Business Social Networks <ul><li>Partners & Customers </li></ul><ul><li>Solution </li></ul><ul><li>Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use </li></ul>
  15. 15. Augmentation <ul><li>The goal isn’t automation of business processes to drive down costs </li></ul><ul><li>The goal is augmentation of groups to collaborate on exceptions to process </li></ul><ul><li>Redesign some processes with transparency and participation capabilities </li></ul>
  16. 16. DATA <ul><li>Beyond text and media </li></ul><ul><li>How can you work with structured data in an unstructured way? </li></ul>
  17. 17. SocialCalc <ul><li>The spreadsheet was the killer app for personal productivity that brought the PC revolution into business. </li></ul>
  18. 18. spreadsheet <ul><li>Spreadsheets not just for </li></ul><ul><li>Calculations </li></ul><ul><li>Lists </li></ul><ul><li>Tables </li></ul><ul><li>2D Layout </li></ul><ul><li>Database </li></ul><ul><li>And used to be powered by Sneakernet </li></ul>Photo: Jon Newman
  19. 19. spreadsheet <ul><li>Today, email volleyball with Excel attachments </li></ul><ul><li>Email overload </li></ul><ul><li>Version control </li></ul><ul><li>90% error rates </li></ul><ul><li>But reverse engineering a spreadsheet on a web page alone misses the potential </li></ul>
  20. 20. SocialCalc <ul><li>The social spreadsheet crosses organizational, structural, geographical and temporal boundaries for distributed multi-group collaboration. </li></ul>
  21. 21. SocialCalc <ul><li>The social spreadsheet </li></ul>What you love about wikis: Search, Linking, Authoring, Tagging, Extensions & Signals
  22. 22. SocialCalc <ul><li>The social spreadsheet </li></ul>People Dashboard Cell in text Named Range Spreadsheet Workspace
  23. 23. Emergence 12:30 kickoff here 1pm, 2:15pm & 3:30pm sessions
  24. 24. socialtext.com ross.typepad.com [email_address]
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