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Content marketing with SlideShare
 

Content marketing with SlideShare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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  • Different strengths, appeal to pro
  • Different strengths, appeal to pro

Content marketing with SlideShare Content marketing with SlideShare Presentation Transcript

  • Content Marketing with SlideShare Ross Mayfield
  • The launch Oct 2006
  • Visual Essays
  • Visual Resume
  • SlideShare has been on LinkedIn.com since 2008
  • Both appeal to professionals. Have different strengths.
  • Who is marketing theircontent & how
  • Individuals, small businesses & enterprises all share Who
  • Its often a storySalesforce shares all formats
  • Showcase experts from the company
  • Or departments
  • 5 tips for contentmarketing on SlideShare
  • Make it visual
  • Tap into a trendBe provocative!
  • Be a thought leader
  • Help content go viral
  • Thanks! More: slideshare.net/slidesharepro Me: slideshare.net/rosslinkedin.com/profile/view?id=1267 @ross