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Content marketing with SlideShare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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  • Different strengths, appeal to pro
  • Different strengths, appeal to pro

Transcript

  • 1. Content Marketing with SlideShare Ross Mayfield
  • 2. The launch Oct 2006
  • 3. Visual Essays
  • 4. Visual Resume
  • 5. SlideShare has been on LinkedIn.com since 2008
  • 6. Both appeal to professionals. Have different strengths.
  • 7. Who is marketing theircontent & how
  • 8. Individuals, small businesses & enterprises all share Who
  • 9. Its often a storySalesforce shares all formats
  • 10. Showcase experts from the company
  • 11. Or departments
  • 12. 5 tips for contentmarketing on SlideShare
  • 13. Make it visual
  • 14. Tap into a trendBe provocative!
  • 15. Be a thought leader
  • 16. Help content go viral
  • 17. Thanks! More: slideshare.net/slidesharepro Me: slideshare.net/rosslinkedin.com/profile/view?id=1267 @ross