Content marketing with SlideShare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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  • Different strengths, appeal to pro
  • Different strengths, appeal to pro
  • Content marketing with SlideShare

    1. 1. Content Marketing with SlideShare Ross Mayfield
    2. 2. The launch Oct 2006
    3. 3. Visual Essays
    4. 4. Visual Resume
    5. 5. SlideShare has been on LinkedIn.com since 2008
    6. 6. Both appeal to professionals. Have different strengths.
    7. 7. Who is marketing theircontent & how
    8. 8. Individuals, small businesses & enterprises all share Who
    9. 9. Its often a storySalesforce shares all formats
    10. 10. Showcase experts from the company
    11. 11. Or departments
    12. 12. 5 tips for contentmarketing on SlideShare
    13. 13. Make it visual
    14. 14. Tap into a trendBe provocative!
    15. 15. Be a thought leader
    16. 16. Help content go viral
    17. 17. Thanks! More: slideshare.net/slidesharepro Me: slideshare.net/rosslinkedin.com/profile/view?id=1267 @ross

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