Connected Collaboration A Forrester/Socialtext Webinar Ross Mayfield Chairman, President & Co-founder [email_address]

Agenda Social Networks Connected with Collaboration Attention, Collaboration & Discovery Demo ProDrive Case Study Winning in Turbulent Times Discussion and Q&A

Social Networks Connected with Collaboration

Attention, Collaboration & Discovery

Demo

ProDrive Case Study

Winning in Turbulent Times

Discussion and Q&A

About Socialtext Founded in 2002, first vendor in the Enterprise 2.0 market Gartner #1 Visionary: Team Collaboration and Social Software Offices in Palo Alto, NYC, London 4,000+ customers worldwide Social Networking connected with Collaboration as a Service

Founded in 2002, first vendor in the Enterprise 2.0 market

Gartner #1 Visionary: Team Collaboration and Social Software

Offices in Palo Alto, NYC, London

4,000+ customers worldwide

Enterprise 2.0 is Made of People

...and ties, strong and weak Mark Granovetter: The Strength of Weak Ties (1973)

The ideal social network structure has a dense core and dynamic periphery

Value of Connected Collaboration Dense Core & Dynamic Periphery Accelerates project and process cycles Saves time looking for information and people Information and people with context amplifies 1&2

Dense Core & Dynamic Periphery

Accelerates project and process cycles

Saves time looking for information and people

Information and people with context amplifies 1&2

How Can We Manage Attention? How can our employees know what needs time and attention?

How Can We Collaborate? How can our teams work together more productively?

How Can We Discover? How do our people find connections, knowledge and experts?

What Gets in Your Way? Email back and forth in an attempt to collaborate Hard to find information and people Rigid structure of traditional content systems, document systems & portals Standalone wikis or blogs

Email back and forth in an attempt to collaborate

Hard to find information and people

Rigid structure of traditional content systems, document systems & portals

Standalone wikis or blogs

The Building Blocks Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate Knowledge Share Participate

Demo

ProDrive Systems Background Manufacturer of high end dental equipment, revolutionized the industry by providing replaceable turbines for handsets. Largest independent group of mobile technicians in North America. Challenge With a large array of parts and connectors, it can be difficult for the technicians to have the necessary information available for all combinations. Were pushing out catalogs and instructions to technicians via email, but this was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc. Solution Created knowledge bases for effective information sharing. Benefits Information is now searchable Technicians can reach out to one another Provide better quality of service Lower turnover Competitive advantage

Background

Manufacturer of high end dental equipment, revolutionized the industry by providing replaceable turbines for handsets.

Largest independent group of mobile technicians in North America.

Challenge

With a large array of parts and connectors, it can be difficult for the technicians to have the necessary information available for all combinations.

Were pushing out catalogs and instructions to technicians via email, but this was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc.

Solution

Created knowledge bases for effective information sharing.

Benefits

Information is now searchable

Technicians can reach out to one another

Provide better quality of service

Lower turnover

Competitive advantage

Enterprise 2.0 Leader Social Networking connected with Collaboration Simple & integrated user experience drives adoption Strategic implementation track record Rapid deployment, Software as a Service Customizable & Extensible Platform

Turbulent Times To survive: Sense change Make sense of changes Respond To win… Without losing momentum Faster than others Organizational agility

To survive:

Sense change

Make sense of changes

Respond

To win…

Without losing momentum

Faster than others

Organizational agility

Why Now Agility, Resilience & Velocity… Reduce cycle times Spend less time looking for information Reduce decision times Accelerate innovation Use resources more efficiently Take full advantage of your distributed workforce When times are tough, woe to the business that underfunds to support growth as competitors charge ahead -- Forrester Social Software and Social Networking is a Top 10 Strategic Technology for 2009 -- Gartner

Agility, Resilience & Velocity…

Reduce cycle times

Spend less time looking for information

Reduce decision times

Accelerate innovation

Use resources more efficiently

Take full advantage of your distributed workforce

Q&A Free Trial at Socialtext.com [email_address]