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Connected Collaboration

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Socialtext component of a webinar held with Forrester Research

Socialtext component of a webinar held with Forrester Research


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  • Transcript

    • 1. Connected Collaboration A Forrester/Socialtext Webinar Ross Mayfield Chairman, President & Co-founder [email_address]
    • 2. Agenda
      • Social Networks Connected with Collaboration
      • Attention, Collaboration & Discovery
      • Demo
      • ProDrive Case Study
      • Winning in Turbulent Times
      • Discussion and Q&A
    • 3. About Socialtext
      • Founded in 2002, first vendor in the Enterprise 2.0 market
      • Gartner #1 Visionary: Team Collaboration and Social Software
      • Offices in Palo Alto, NYC, London
      • 4,000+ customers worldwide
      Social Networking connected with Collaboration as a Service
    • 4. Enterprise 2.0 is Made of People
    • 5. ...and ties, strong and weak Mark Granovetter: The Strength of Weak Ties (1973)
    • 6. The ideal social network structure has a dense core and dynamic periphery
    • 7. Value of Connected Collaboration
      • Dense Core & Dynamic Periphery
        • Accelerates project and process cycles
        • Saves time looking for information and people
        • Information and people with context amplifies 1&2
    • 8. How Can We Manage Attention? How can our employees know what needs time and attention?
    • 9. How Can We Collaborate? How can our teams work together more productively?
    • 10. How Can We Discover? How do our people find connections, knowledge and experts?
    • 11. What Gets in Your Way?
      • Email back and forth in an attempt to collaborate
      • Hard to find information and people
      • Rigid structure of traditional content systems, document systems & portals
      • Standalone wikis or blogs
    • 12. The Building Blocks Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate Knowledge Share Participate
    • 13. Demo
    • 14. ProDrive Systems
      • Background
      • Manufacturer of high end dental equipment, revolutionized the industry by providing replaceable turbines for handsets.
      • Largest independent group of mobile technicians in North America.
      • Challenge
      • With a large array of parts and connectors, it can be difficult for the technicians to have the necessary information available for all combinations.
      • Were pushing out catalogs and instructions to technicians via email, but this was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc.
      • Solution
      • Created knowledge bases for effective information sharing.
      • Benefits
      • Information is now searchable
      • Technicians can reach out to one another
      • Provide better quality of service
      • Lower turnover
      • Competitive advantage
    • 15. Enterprise 2.0 Leader Social Networking connected with Collaboration Simple & integrated user experience drives adoption Strategic implementation track record Rapid deployment, Software as a Service Customizable & Extensible Platform
    • 16. Turbulent Times
      • To survive:
      • Sense change
      • Make sense of changes
      • Respond
      • To win…
      • Without losing momentum
      • Faster than others
      • Organizational agility
    • 17. Why Now
      • Agility, Resilience & Velocity…
        • Reduce cycle times
        • Spend less time looking for information
        • Reduce decision times
        • Accelerate innovation
        • Use resources more efficiently
        • Take full advantage of your distributed workforce
      When times are tough, woe to the business that underfunds to support growth as competitors charge ahead -- Forrester Social Software and Social Networking is a Top 10 Strategic Technology for 2009 -- Gartner
    • 18. Q&A Free Trial at Socialtext.com [email_address]