Buying & Selling eContent 2009
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Buying & Selling eContent 2009



Short presentation, focus on social messaging

Short presentation, focus on social messaging



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Buying & Selling eContent 2009 Presentation Transcript

  • 1. Social Software Ties #bsec09 Ross Mayfield Chairman, President & Co-founder [email_address]
  • 2. About Socialtext
    • Founded in 2002, first vendor in the Enterprise 2.0 market
    • Gartner #1 Visionary: Team Collaboration and Social Software
    • Offices in Palo Alto, NYC, London
    • 5,000+ customers worldwide
    Social Networking connected with Collaboration as a Service
  • 3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Social Messaging
  • 4. What can they tools do at work? How do these apply in the business world? Photo Credit:
  • 5. Enterprise 2.0
    • Freeform Social Software Adapted for Organizations
      • S earch
      • L inking
      • A uthoring
      • T agging
      • E xtensions
      • S ignals
    Organizations Are Made Of People
  • 6. Enterprise 2.0 Social Intranets Social Extranets Social Media
  • 7. Search Isn’t the Answer
    • The average employee spends 1 day/week searching for people and information
    • Search provides results, not answers
    • Discovery, however, provides answers, sometimes from people. And context.
  • 8. Microblogging/Social Messaging Internal /Private Twitter /Public Remember when you adapted and adopted RSS?
  • 9. Social Messaging
    • Properties
    • People-centric
    • Opt-in
    • Discovery
    Patterns Sharing Q&A Status Purposes Faster Projects Faster Support Faster Sales Enterprise Security Privacy Integration Context Monitoring Activity Collaboration Uses Backchannel/PR Support Sales & Mktg
  • 10. Customer Quotes
  • 11. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
  • 12. Demo
  • 13. Social Discovery My Conversations Discover people through your content My Colleagues Discover content through your people My Signals Bring attention to people and content Dashboard & Desktop Pay attention to people and content
  • 14. Near Time
    • Social Messaging
    • New, and near real-time
    • Ideas spread like wildfire
    • Organizations move faster
    New Old Asynchronous Real Time
  • 15. Q&A Free Trial at [email_address]