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Buying & Selling eContent 2009
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Buying & Selling eContent 2009


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Short presentation, focus on social messaging

Short presentation, focus on social messaging

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  • Transcript

    • 1. Social Software Ties #bsec09 Ross Mayfield Chairman, President & Co-founder [email_address]
    • 2. About Socialtext
      • Founded in 2002, first vendor in the Enterprise 2.0 market
      • Gartner #1 Visionary: Team Collaboration and Social Software
      • Offices in Palo Alto, NYC, London
      • 5,000+ customers worldwide
      Social Networking connected with Collaboration as a Service
    • 3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Social Messaging
    • 4. What can they tools do at work? How do these apply in the business world? Photo Credit:
    • 5. Enterprise 2.0
      • Freeform Social Software Adapted for Organizations
        • S earch
        • L inking
        • A uthoring
        • T agging
        • E xtensions
        • S ignals
      Organizations Are Made Of People
    • 6. Enterprise 2.0 Social Intranets Social Extranets Social Media
    • 7. Search Isn’t the Answer
      • The average employee spends 1 day/week searching for people and information
      • Search provides results, not answers
      • Discovery, however, provides answers, sometimes from people. And context.
    • 8. Microblogging/Social Messaging Internal /Private Twitter /Public Remember when you adapted and adopted RSS?
    • 9. Social Messaging
      • Properties
      • People-centric
      • Opt-in
      • Discovery
      Patterns Sharing Q&A Status Purposes Faster Projects Faster Support Faster Sales Enterprise Security Privacy Integration Context Monitoring Activity Collaboration Uses Backchannel/PR Support Sales & Mktg
    • 10. Customer Quotes
    • 11. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
    • 12. Demo
    • 13. Social Discovery My Conversations Discover people through your content My Colleagues Discover content through your people My Signals Bring attention to people and content Dashboard & Desktop Pay attention to people and content
    • 14. Near Time
      • Social Messaging
      • New, and near real-time
      • Ideas spread like wildfire
      • Organizations move faster
      New Old Asynchronous Real Time
    • 15. Q&A Free Trial at [email_address]