Business Applications of Social Software

Slide 1: Le ve ra g ing S oc ia l S oftwa re for B us ine s s Va lue R os s Ma yfie ld, S oc ia lte xt F orum for Wom e n E ntre pre ne urs & E xe c utive s Ma rc h 2008

Slide 2: Ide ntity e xpre s s ion now c ommon on th e we b

Slide 3: Cos t of g loba l publis h ing is fa lling to z e ro

Slide 4: C os t of g roup form ing is fa lling to z e ro

Slide 5: P e e rs a re m ore trus te d th a n ins titutions

Slide 6: Ne tG e ns a re th e big g e s t de mog ra ph ic s h ift e ve r

Slide 7: Th e g re a te s t pa tte rn of We b 2.0 is s h a ring c ontrol to c re a te va lue

Slide 8: • Ide ntity e xpre s s ion on th e we b is c omm on • Cos t of g loba l pub lis h ing is fa lling to z e ro • Cos t of g roup forming is fa lling to z e ro • P e e rs a re m ore trus te d th a n ins titutions • Ne tG e ns a re th e b ig g e s t de m og ra ph ic s h ift e ve r • S h a ring c ontrol to c re a te va lue

Slide 9: N

Slide 10: 2 N

Slide 11: n 2

Slide 12: Im plic it E xplic it S truc ture d Un s tru c ture d C onve rs a tion, c onne c t C onne c t, c onve rs e S oc ia l Dis c ove ry filte r S o c ia l Ne twork filte r B lo g s Y AS NS More p ub lic Mo re priva te P owe r of s trong tie s P o we r of we a k tie s C om m unitie s Ne tworks

Slide 13: In th e re a l world, c onve rs a tion c ome s b e fore c onne c tion, a nd ofte n a round a s oc ia l obje c t B ut with c onne c tions , th e va lue is th e s oc ia l ne twork a s a filte r a nd me th od of dis c ove ry De c oupling De c is ions

Slide 15: Work P a rtic ipa tion B ritta n ic a

Slide 16: P a rtic ipa tion Ope n

Slide 17: P a rtic ipa tion Wikipe d ia

Slide 18: To g e t th e b e ne fits of s h a ring c ontrol a nd b e ing ope n, you h a ve to move towa rds tra ns pa re nc y

Slide 19: 4 S olution Are a s

Slide 20: Collaborative Inte llig e nc e fro m the Fie ld Core - e dg e , e dg e - c ore , e dg e - e dg e Ma rke ting pub lis h e s , g a ins fe e dba c k, fie ld c olla b ora te s dire c tly, ins ig h t bub b le s up Dis c ove r e xpe rtis e , implic itly fis t

Slide 21: Partic ipatory Kno wledg e bas e for Support R a pid doc ume nta tion Dis c ove ry with s e a rc h , ta g s a nd me tric s Dyna mic Intra ne t in-th e -flow of work

Slide 22: Flexible Client Collabo ratio n fo r Pro fes s ional Se rvice s F rom S ta te me nt of Work to fulfillme nt P roje c t c ommunic a tion a nd tra ns pa re nc y

Slide 23: Bus ine s s Soc ial Netwo rks fo r Partne rs and Cus tome rs S imila r pa tte rn a s Colla bora tive Inte llig e nc e , but with e c os ys te m a nd in-th e -flow

Slide 24: Th a nk you ros s .type pa d.c om ros s .ma yfie ld@s oc ia lte xt.c om