Let's Give 'Em Something To Talk About

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From a presentation & workshop for MBA students on social media for personal branding.

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  • Attention is the new currency - don’t start by asking who will pay for your content but instead ask who will pay attention\n
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  • in many ways, social media can be an ad for yourself. but you are still the product. i’d argue it wouldn’t have mattered how good the advertising for zune was, it was a terrible product so no one was going to buy it anyway.\n
  • what happens in vegas, stays on google - jet blue\n
  • \n1. being good at being yourself\n\n
  • 2. having a POV\n
  • 2. work to back it up\n
  • brand that’s good at being themselves - jet blue?\n
  • brand that’s good at being themselves - jet blue?\n
  • brand that was successful for having a POV, not necessarily being right \n
  • brand that was successful for having a POV, not necessarily being right \n
  • good work to back it up\n
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  • http://blogfiles.wfmu.org/KF/2011/08/24/mindmap-for-web.jpg\n
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  • Let's Give 'Em Something To Talk About

    1. 1. Let’s Give ‘Em Something To Talk About
    2. 2. http://vizualize.me/rosiehi, i’m rosie!
    3. 3. WHATTHEF**KISSOCIALMEDIA?
    4. 4. it’s not a fad, it’s a fundamental shift in the human means of communication
    5. 5. THETIMEISNOW!
    6. 6. “Before everythingelse, getting readyis the key tosuccess.” - Henry Ford
    7. 7. What happens in Vegas…! stays on the internet.!
    8. 8. Find your superpower!
    9. 9. Have a POV!
    10. 10. Create (good) stuff.!
    11. 11. Uniquely Jet Blue!
    12. 12. Distinct POV!
    13. 13. 1) Diminished cultural latency! 2
    14. 14. IMPLICATION:!Consumers have come to expect realtime!
    15. 15. 2) It!s not just about the story, but how you tell it!
    16. 16. IMPLICATION:!To be meaningful, it needs to be participatory! who is your target audience?
    17. 17. Todays audience isntlistening at all - itsparticipating. Indeed,audience is as antique a termas record, the one archaicallypassive, the other archaicallyphysical. The record, not theremix, is the anomaly today.The remix is the very natureof the digital.(William Gibson)
    18. 18. 3) Location, location, location!
    19. 19. IMPLICATION:!Consumers are looking for something useful!
    20. 20. 4) Creation vs curation vs crowd-sourcing!
    21. 21. IMPLICATION:!You don!t have to know the answers, you just have toknow the right people !
    22. 22. 5) Brutal transparency!
    23. 23. IMPLICATION:!Customer service is the new marketing!
    24. 24. 6) Everything is a game!
    25. 25. IMPLICATION:!It!s all about rewarding your fans! what would you share? rosie.tv
    26. 26. WORKSHOP: YourNameHere.TV!
    27. 27. shut up & write.!
    28. 28. FOLLOW ME: http://twitter.com/rosiesiman FOLLOW UP: rosie.siman@saatchiny.com Buy this card on Etsy: http://etsy.me/graciascard

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