2012: Year of the People?

2012: YEAR OF THE PEOPLE? THOUGHTS FOR HPX

hi, i’m rosie!i’m on twitter as @rosiesiman :)

360i i work at 360i as a strategist (and it’s pretty awesome. and we’re hiring!) @rosiesiman

JANUARY 2012 // THE PREDICTIONS BEGIN... @rosiesiman

JANUARY 2012 // ZOOEY DESCHANEL PROVES SHE’S CUTER THAN YOU COULD HAVE EVER IMAGINED @rosiesiman

JANUARY 2012 // ENTER HELLO GIGGLES“Every time Zooey “That’s not even it. Her geniusDeschanel picks up a is that she knows that, andukelele, a hipster angel gets ﬁgured out that she shouldhis wings tattoo.” own a piece of the tattoo parlor.” @rosiesiman

RACHEL SKLAR NAILS IT // “IT’S HAPPENED. PEOPLE MATTER MORE THAN BRANDS.” @rosiesiman

RACHEL SKLAR NAILS IT? // PEOPLE MATTER MORE THAN BRANDS... OR DO THEY? @rosiesiman

6 TRENDS THAT MATTER STORYTELLING CONTENT CURATION ENTREPRENEURIALISM TRANSMEDIA INFLUENCE DO GOOD @rosiesiman

STORYTELLING // THE BATTLEGROUND BRANDSPEOPLE ISAAC’S LIVE LIP-DUB PROPOSAL http://www.youtube.com/watch?v=5_v7QrIW0zY @rosiesiman

STORYTELLING // THE BATTLEGROUND BRANDSPEOPLE BACK TO THE START, CHIPOTLE http://www.youtube.com/watch?v=aMfSGt6rHos @rosiesiman

STORYTELLING // THE BATTLEGROUND NATURAL NARRATORS BRANDSPEOPLE (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: PEOPLE @rosiesiman

STORYTELLING // BRIDGING THE GAP WITH COLLABORATION & CO-CREATION BORROW RELEVANCE GUIDE PARTICIPATION TEST & LEARN REWARD @rosiesiman

CONTENT CURATION // THE BATTLEGROUND BRANDSPEOPLE ISAAC’S LIVE LIP-DUB PROPOSAL WHAT IS CURATION?, PERCOLATE http://blog.percolate.com/2012/what-is-curation/ @rosiesiman

CONTENT CURATION // THE BATTLEGROUND BRANDSPEOPLE OPEN FORUM, AMEX http://openforum.com/ @rosiesiman

CONTENT CURATION // THE BATTLEGROUND NATURAL NARRATORS BRANDSPEOPLE CONTENT CONSUMERS & CREATORS CONTENT CREATORS (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: PEOPLE @rosiesiman

CONTENT CURATION // GIVING BRANDS A LEG UP @rosiesiman

ENTREPRENEURIALISM // THE BATTLEGROUND BRANDSPEOPLE LOUIS CK SNUBS THE MIDDLE MEN http://artsbeat.blogs.nytimes.com/2011/12/14/something-for-louis-c-k-to-smile-about-his-internet-comedy-special-is-proﬁtable/ @rosiesiman

ENTREPRENEURIALISM // THE BATTLEGROUND BRANDSPEOPLE PEPSI 10 http://mashable.com/2011/10/06/pepsico-selects-10-startups-to-pilot-digital-marketing-projects/ @rosiesiman

ENTREPRENEURIALISM // THE BATTLEGROUND NATURAL NARRATORS BRANDSPEOPLE CONTENT CONSUMERS & CREATORS FLEXIBLE & NIMBLE LONG STANDING STRUCTURES, SLOW MOVING CONTENT CREATORS (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: PEOPLE @rosiesiman

ENTREPRENEURIALISM // GIVING ACCESS TO INTRAPRENEURS “An intrapreneur is someone who has an entrepreneurial streak in his or her DNA, but chooses to align his or her talents with a large organization in place of creating his or her own.” FIND THE RIGHT TALENT SET THEM UP FOR SUCCESS APPLY KEY LEARNINGS SHOW THE VALUEhttp://www.forbes.com/sites/onmarketing/2012/05/21/move-over-entrepreneurs-here-come-the-intrapreneurs/ @rosiesiman

TRANSMEDIA // THE BATTLEGROUND BRANDSPEOPLE JAY BUSHMAN AS THE EPIC POET OF TWITTER http://www.newscientist.com/blogs/culturelab/2010/11/storytelling-20-the-epic-poet-of-twitter.html @rosiesiman

TRANSMEDIA // THE BATTLEGROUND BRANDSPEOPLE THE DARK KNIGHT https://vimeo.com/6303664 @rosiesiman

TRANSMEDIA // THE BATTLEGROUND NATURAL NARRATORS BRANDSPEOPLE CONTENT CONSUMERS & CREATORS FLEXIBLE & NIMBLE LARGE BUDGETS & EPIC SCALE (RELATIVELY) SMALL BUDGETS, INDIVIDUALS ARCHAIC STRUCTURES, SLOW MOVING CONTENT CREATORS (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: BRANDS @rosiesiman

TRANSMEDIA // BORROWING FROM BRANDS BUILD A PLATFORM CONSIDER FUNCTIONAL INTEGRATION MAKE IT GAMEFUL VARY THE EXPERIENCEShttp://johndollin.blogspot.com/2010/11/is-transmedia-transforming-tv.html @rosiesiman

INFLUENCE // THE BATTLEGROUND BRANDSPEOPLE WORD OF MOUTH MARKETING WITH KLOUT http://www.wired.com/business/2012/04/ff_klout/ @rosiesiman

INFLUENCE // THE BATTLEGROUND BRANDSPEOPLE COKE MANAGES SUBCONSCIOUS INFLUENCE http://www.neatorama.com/2011/03/15/coke-vs-pepsi-the-pioneers/ @rosiesiman

INFLUENCE // THE BATTLEGROUND NATURAL NARRATORS BRANDSPEOPLE CONTENT CONSUMERS & CREATORS IRRATIONALLY INFLUENTIAL FLEXIBLE & NIMBLE LARGE BUDGETS & EPIC SCALE (RELATIVELY) SMALL BUDGETS, INDIVIDUALS ARCHAIC STRUCTURES, SLOW MOVING THE ORIGINAL WORD OF MOUTH MARKETERS CONTENT CREATORS (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: TOSS UP @rosiesiman

INFLUENCE // HARNESSING BRAND POWER INFLUENCE // HARNESSING PEOPLE POWER BUILD YOUR OWN BRAND BORROW CREDIBILITY POWER OF SYMBOLS NIX MARKET RESEARCH* *AS WE KNOW IT @rosiesiman

DO GOOD // THE BATTLEGROUND BRANDSPEOPLE CAIN’S ARCADE http://cainesarcade.com/ @rosiesiman

DO GOOD // THE BATTLEGROUND BRANDSPEOPLE TOYOTA’S IDEAS FOR GOOD http://www.toyota.com/ideas-for-good/ @rosiesiman

DO GOOD // THE BATTLEGROUND NATURAL NARRATORS A BIT FORCED, BUT WORTH IT BRANDSPEOPLE CONTENT CONSUMERS & CREATORS IRRATIONALLY INFLUENTIAL FLEXIBLE & NIMBLE LARGE BUDGETS & EPIC SCALE (RELATIVELY) SMALL BUDGETS, INDIVIDUALS ARCHAIC STRUCTURES, SLOW MOVING NATURAL WORD OF MOUTH MARKETERS CONTENT CREATORS GENERALLY ALTRUISTIC (OCCASIONALLY EPIC) ELEVATOR PITCH GIVERS WINNER: EVERYONE @rosiesiman

PEOPLE VS. BRANDS // THE WINNER IS... S: 3 ANDSTORYTELLING BR STORYTELLINGCONTENT CURATION CONTENT CURATIONENTREPRENEURIALISM ENTREPRENEURIALISMTRANSMEDIA TRANSMEDIAINFLUENCE INFLUENCEDO GOOD 5 DO GOOD P L E: EO @rosiesiman

SHAMELESS PLUG // YOUR WEEKLY CULTURAL CACHE WANT THE 10 THINGS YOU SHOULD BE PAYING ATTENTION TO EACH WEEK DELIVERED TO YOUR INBOX ON TUESDAY MORNINGS? I THOUGHT SO :) WWW.THETUESDAYTEN.COM @rosiesiman

THE WINNER... // AGREE OR DISAGREE? WHAT DO YOU THINK?? @ROSIESIMANBIT.LY/HPXROSIE WWW.THETUESDAYTEN.COM

http://thetuesdayten.com	97
http://rosieswork.com	47
https://twitter.com	1
http://twitter.com	1
http://www.bing.com	1
http://www.google.com	1

2012: Year of the People?

by rosie siman on Oct 21, 2012

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 148

Statistics