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2012: Year of the People?

by Strategist & Cultural Curator at GeniusSteals.co on Oct 21, 2012

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Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC ...

Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC

It’s time for the ultimate face-off: People vs. Brands.
We dissected six of the biggest trends in our industry, including storytelling, transmedia, entrepreneurialism, curation, influence & cause marketing. We looked at best-in-class examples from both brands and people.
After determining who comes out on top, we looked at what we can learn from the winner and how to apply key learnings to brand communications & marketing strategies.

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2012: Year of the People? 2012: Year of the People? Presentation Transcript