WELCOME TO THE
               CIM SYLLABUS 2009
               LAUNCH EVENT

Your Professional Pathway to Marketing Excell...
Presentation Outline
   Welcome & Introductions          CIM Chartered Postgraduate
   Why pursue CIM                  ...
Welcome & Introductions
   Oxford College of Marketing
     CIM   Accredited Study Centre

   Over 12 year’s experience...
Why pursue CIM Professional
             Qualifications
   To meet aspirational goals and help career progression
    in ...
Rationale for Syllabus Change

   Meeting Employer needs



   Meeting Student needs
CIM Professional Diploma In
          Marketing – Changes
   Entry Criteria
     Qualifications
       CIM Professional...
CIM Professional Diploma in
       Marketing – Units Overview
   Marketing Planning Process
   Managing Marketing
   De...
Marketing Planning Process
   Marketing Planning in
    Context
   Interconnectivity between
    corporate, business and...
Managing Marketing
   Developing marketing infrastructure

   Operational management of
    marketing function

   Deve...
Delivering Customer Value through
            Marketing
   Brands & Product Portfolios

   Developing & managing channel...
Project Management in Marketing
   Information for Business & Marketing Projects
   Developing the Business Case
   Ris...
Assessment Methods
   Marketing Planning      Delivering Customer Value
    Process:                 through Marketing:
...
Transition Arrangements
 SYLLABUS 2009         SYLLABUS 2003
Marketing Planning                Marketing
Process          ...
The New CIM Postgraduate
          Diploma in Marketing
   Masters Level Qualification

   Two stages – Postgraduate Dip...
CIM Chartered Postgraduate
  Diploma In Marketing (stage 1) –
 Entry Criteria
                 Changes
   Qualifications...
CIM Chartered Postgraduate
    Diploma in Marketing (stage 1)–
           Units Overview
   Emerging Themes – 15 credits
...
Emerging Themes
   Macro Environment:
       PESTEL

   Micro Environment:
       Marketing’s new ground
       Chang...
Managing Corporate Reputation
   What corporate reputation means?
   Senior management & CR
   Influencing CR positivel...
Marketing Leadership &
Planning
   Developing high level strategies & plans
   Delivering effectively
   Developing mar...
Analysis & Decision
   Strategic Audit
   Understanding an organisation’s ability to
    understand capability and capac...
Assessment Methods
   Emerging Themes:              Marketing Leadership &
                                   Planning:
...
Transition Arrangements
   Differential weighting of units - no straightforward transition between
    syllabus 2004 and ...
The New CIM Chartered Postgraduate
   Diploma In Marketing (Stage 2)

   Personal & professional development programme
 ...
The New CIM Chartered Postgraduate
   Diploma In Marketing (Stage 2)
   Entry Criteria
     Qualifications
       CIM P...
CIM Chartered Postgraduate Diploma
   in Marketing (stage 2)– Project

   Design, implement & evaluate a live strategic
 ...
CIM Chartered Postgraduate Diploma
 in Marketing (stage 2)– Structure &
            Assessment
   Three phases of study a...
CIM Chartered Postgraduate Diploma
      in Marketing (stage 2)– Learner
                  Support
   Personal Tutor

  ...
Identifying Your Entry Level
   CIM Entry Criteria                  OCOM Approach

       Qualifications               ...
Why Oxford College of Marketing

   Excellent resources             All students matter to us
       Tutors            ...
ANY QUESTIONS?
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Presentation Rosie 2

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Introduction to the NEW CIM syllabus

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Presentation Rosie 2

  1. 1. WELCOME TO THE CIM SYLLABUS 2009 LAUNCH EVENT Your Professional Pathway to Marketing Excellence in Partnership with
  2. 2. Presentation Outline  Welcome & Introductions  CIM Chartered Postgraduate  Why pursue CIM Diploma in Marketing – Professional Qualifications Stage 1:  Changes  Rationale for Syllabus  Units Overview Change  Assessment Methods  CIM Professional Diploma  Transition Arrangement in Marketing:  CIM Chartered Postgraduate  Changes Diploma in Marketing –  Units Overview Stage 2  Assessment Methods  Why choose Oxford College  Transition Arrangements of Marketing
  3. 3. Welcome & Introductions  Oxford College of Marketing  CIM Accredited Study Centre  Over 12 year’s experience of delivering CIM qualifications  Presented by Rosie Phipps:  Founder and Principal
  4. 4. Why pursue CIM Professional Qualifications  To meet aspirational goals and help career progression in Marketing  To offer ‘value added’ to employers in a competitive employment market  To consolidate existing knowledge and evidence skills and competencies  To provide a stepping stone into a Marketing career
  5. 5. Rationale for Syllabus Change  Meeting Employer needs  Meeting Student needs
  6. 6. CIM Professional Diploma In Marketing – Changes  Entry Criteria  Qualifications CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in Marketing OR  Experience  Marketing Management role providing students with knowledge and competence equivalent to learning outcomes of CIM Professional Certificate and sufficient to pass on-line entry test
  7. 7. CIM Professional Diploma in Marketing – Units Overview  Marketing Planning Process  Managing Marketing  Delivering Customer Value Through Marketing  Project Management in Marketing  All units equal value  2:1 private study hours to guided learning hours
  8. 8. Marketing Planning Process  Marketing Planning in Context  Interconnectivity between corporate, business and marketing objectives & strategies  Marketing Audit  STP & positioning platforms  CRM strategies which retain customers
  9. 9. Managing Marketing  Developing marketing infrastructure  Operational management of marketing function  Developing and managing teams  Budgets for managing and monitoring marketing activities  Assessing the financial situation
  10. 10. Delivering Customer Value through Marketing  Brands & Product Portfolios  Developing & managing channels  Communications strategies & plans  Innovation in marketing  Value added through service quality Audi Service Promise
  11. 11. Project Management in Marketing  Information for Business & Marketing Projects  Developing the Business Case  Risk Assessment & Mitigation Strategies  Design, Development & Planning of Marketing Projects  Monitoring & Evaluating Marketing Projects
  12. 12. Assessment Methods  Marketing Planning  Delivering Customer Value Process: through Marketing:  Work based  Examination based on pre- assignment see case study  Managing Marketing  Project Management in Marketing  Work based assignment  Work based project
  13. 13. Transition Arrangements SYLLABUS 2009 SYLLABUS 2003 Marketing Planning Marketing Process Planning Delivering Customer Marketing Value Communications Managing Marketing Management Marketing In Practice Project Management Marketing Research in Marketing & Information
  14. 14. The New CIM Postgraduate Diploma in Marketing  Masters Level Qualification  Two stages – Postgraduate Diploma (Stage 1) and Chartered Postgraduate Diploma (Stage 2)  Stages 1 & 2 – 120 credits towards Masters Degree
  15. 15. CIM Chartered Postgraduate Diploma In Marketing (stage 1) –  Entry Criteria Changes  Qualifications  CIM Professional Diploma in Marketing  or Bachelors/Masters Degree with at least half credits in Marketing AND  Experience  A range of experience in Senior Marketing Management role such that students can evidence they have met learning outcomes of CIM Professional Diploma and sufficient to pass on-line entry test  ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
  16. 16. CIM Chartered Postgraduate Diploma in Marketing (stage 1)– Units Overview  Emerging Themes – 15 credits  Managing Corporate Reputation – 15 credits  Marketing Leadership & Planning – 30 credits  Analysis & Decision – 30 credits  3:1 private study hours to guided learning hours
  17. 17. Emerging Themes  Macro Environment:  PESTEL  Micro Environment:  Marketing’s new ground  Changing consumers  Changing nature of competition & supply chain  Meso Environment:  Contemporary business  The marketing professional
  18. 18. Managing Corporate Reputation  What corporate reputation means?  Senior management & CR  Influencing CR positively  Managing perceptions of how organisations are perceived  Understanding components of CR  Formulating appropriate Corporate Communications
  19. 19. Marketing Leadership & Planning  Developing high level strategies & plans  Delivering effectively  Developing market-oriented organisations  Developing leadership to deliver change  Developing competencies & capabilities to deliver value proposition
  20. 20. Analysis & Decision  Strategic Audit  Understanding an organisation’s ability to understand capability and capacity  Determining strategic direction  Assessing & evaluating options  Making & justifying decisions
  21. 21. Assessment Methods  Emerging Themes:  Marketing Leadership & Planning:  Assignment-based – White papers & journal  Work-based project articles  Analysis & Decision:  Managing Corporate Reputation:  Case study examination (pre-seen case study)  Work-based project
  22. 22. Transition Arrangements  Differential weighting of units - no straightforward transition between syllabus 2004 and 2009  E.g. pass one module + SMiP – exempt from A&D  E.g. pass two modules – exempt from Marketing Leadership & Planning  E.g. passed three modules – will need to pass Emerging Themes and Managing Corporate Reputation  Combination of 2004 modules & 2009 units – will need to study 5 units/modules in total
  23. 23. The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)  Personal & professional development programme  Testing leadership on latest issues and themes  Identifying skills & knowledge for business projects  Implementing business project  Evaluating project success  Evaluating current & future role – linked to CPD
  24. 24. The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)  Entry Criteria  Qualifications CIM Professional Postgraduate Diploma in Marketing AND  Experience  A range of experience in Senior Marketing Management role such that students are eligible for MCIM status and can evidence they have met learning outcomes of CIM Postgraduate Diploma if required to do so  ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
  25. 25. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Project  Design, implement & evaluate a live strategic business project  Develop professional skills, knowledge & behaviours  Structured report  Self-managed learning  Develop role as a marketing professional
  26. 26. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Structure & Assessment  Three phases of study and assessment:  Phase 1 – project proposal and literature review – 5,200 words (20 credits)  Phase 2 – Project – 8,000 words (30 credits)  Phase 3 – Evaluation and the Future 3,000 words (10 credits
  27. 27. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Learner Support  Personal Tutor  Workshops  Business Mentor  Action Learning Sets  Learning Contract
  28. 28. Identifying Your Entry Level  CIM Entry Criteria  OCOM Approach  Qualifications  CIM Entry Criteria  And/or Experience  Graduate Foundation Weekend Course  On-line Entry Test On-line Entry Test  On-line Entry Test  http://qm.cim.co.uk/  Username : DN Tool-1  Password : DN Tool-1
  29. 29. Why Oxford College of Marketing  Excellent resources  All students matter to us  Tutors – we are your training  Blackboard partner  High standards of delivery  Unrivalled student  Student focused service support quality  Our track record proves  Flexible study methods we deliver on our promises  Freedom to re-locate  See for yourself –  Freedom to change study www.oxfordcollegeofmarketing.ac.uk options
  30. 30. ANY QUESTIONS?

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