RosieTaylor
WordCampMiami2014
May 10, 2014
LeadGenerationwith
WORDPRESS
#wcmia @rosiemedia
A quick story of what brought me to
love WordPress.
Web Geek,
Marketer, Small
Business Owner
Whotheheckis
ROSIE?
Are you collecting leads on your site?
collect
engage
nurture
LeadGeneration &YourWebsite
How are you using email on your ...
YourNewMantra
 New leads take an average of 7 touches before they become customers…
especially if your service or product...
TheMovingParts
Advertising & Social
Website visitors will likely find you
through search, but you’re looking
to actively g...
Ads Social
Form
(Opt-In)
Email
HavethisMappedOut
Social
Attract Convert Nurture
Email
Email
WhyEmail?
We ALL use it everyday especially on our phones.
ATTRACTYOURIDEAL
Paid Ads Social Shares Email
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LEADCAPTURE&
LISTBUILDNG
Gravity Forms
Email Opt-in Form
Contact7
It comes down to forms.
• Home Page
• Sidebar (Page & Bl...
ListBuildingPlug-ins
Hello Bar – Free & Paid
Pippity – Paid
Constant Contact forWordPress – Free
Hybrid Connect – Paid
Som...
Some incentives that people
care about...
CanIgetyouremail?
• Free report, checklist, webinar,
audio
• Ways to stay subscr...
Landing PagesinWordPress
C–O–N–V–E–R–T-S
C = Clear Call to Action
O = Offer
N = Narrow Focus (aka KISS)
V =VIA:Very Important Attributes
E = Effect...
LandingPageExamples
LandingPageExamples
3rd Party/Hosted Landing Pages
Morethanonewaytoskinacatfish
• Leadpages
• Hubspot
• Optimizely
• Unbounce
Self-Hosted Land...
Landing PagesinWordPress
Once they fill out the form think about what comes next:
Nowwhat?
• Confirmation Page/ThankYou
• Sets expectation
• Explai...
SAYTHANKYOU
The right way.
Don’t dump visitors back on the home
page from your landing page.
• Give back navigation.
• Mak...
ThankYouPageExamples
ThankYouPageExamples
Focus on collecting emails
collect
engage
nurture
LeadGenerationUsingWordPress
Engage with offers & content that your
audi...
EMAILISKEY
838b
Emails
Sent by
Marketers
In 2013
3.6b
Email Accounts
91%
Of consumers
Check their
Email Daily
59%
Of compa...
CONNECT
SOCIAL MEDIA
rosiemedia.com/wcmia
CONTACT INFO
Phone: +954-667-9668
Email: rtaylor@rosiemedia.com
Web: www.rosieme...
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Lead Generation with WordPress for WordCamp Miami 2014

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Most businesses and publishers know that email subscribers drive traffic and delivers profitable prospects for your business. But only a handful of your visitors are signing up. Why does getting your readers to subscribe to your email list grow harder every day and what can you do about it?

During this presentation, we look at why email is so great for your bottom line, we will focus on how to boost your list building, and the many ways to use landing pages. We will explore the hidden tools and techniques for better lead generation and prospect qualification in WordPress.

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Lead Generation with WordPress for WordCamp Miami 2014

  1. 1. RosieTaylor WordCampMiami2014 May 10, 2014 LeadGenerationwith WORDPRESS #wcmia @rosiemedia
  2. 2. A quick story of what brought me to love WordPress. Web Geek, Marketer, Small Business Owner Whotheheckis ROSIE?
  3. 3. Are you collecting leads on your site? collect engage nurture LeadGeneration &YourWebsite How are you using email on your site? How do you get people to care about being on your list?
  4. 4. YourNewMantra  New leads take an average of 7 touches before they become customers… especially if your service or product is high cost or risky. Visitors to your site are potential leads … if you plan ways to do multiple touches. 0504030201 “My WordPress Website is NOT a brochure.”  Your WordPress website has the best features to make lead generation simple and easy to manage. It is so much more than just a blog. 0 6 07  The process of turning visitors into customers can happen 24/7. So let’s get to work!
  5. 5. TheMovingParts Advertising & Social Website visitors will likely find you through search, but you’re looking to actively get leads so you’re looking to attract people who will find your offers relevant and valuable. Some of the most effective ways are paid advertising and social media.Yes, SEO matters too, but we’re talking about building a lead generating campaign. Advertising & Social Media Email Marketing Email Marketing is certainly not dead. It’s very much alive and if you want to turn anonymous website visitors into customers, this is the place to start. Collecting emails and building your list allows you to market to a list that is interested in you on some level over and over throughout the year. Email Landing Pages Landing pages give your visitors a specific and focused place to land. Get it? Ok, so these pages are only accessible through a link from an ad or email, a social media post or from an offline call to action. Typically they have little or no navigation menu and contain only one offer or one Call toAction. Landing Pages
  6. 6. Ads Social Form (Opt-In) Email HavethisMappedOut Social Attract Convert Nurture Email Email
  7. 7. WhyEmail? We ALL use it everyday especially on our phones.
  8. 8. ATTRACTYOURIDEAL Paid Ads Social Shares Email = < [B J P 9 yQ8 R Y , q 9 ; M 3 1 é a H F e c : < A 7 . ó [ j I Gl K t Å 1 J s c 4M h Where does your ideal customer hang out? Engage with email and social.
  9. 9. LEADCAPTURE& LISTBUILDNG Gravity Forms Email Opt-in Form Contact7 It comes down to forms. • Home Page • Sidebar (Page & Blog) • Landing Pages
  10. 10. ListBuildingPlug-ins Hello Bar – Free & Paid Pippity – Paid Constant Contact forWordPress – Free Hybrid Connect – Paid Some of these plug-ins create opt-in forms to be used in widgets and some widgets and some can be used to pop-up or slide out from the side or top of the side or top of the browser or after posts. 8 7 6 5
  11. 11. Some incentives that people care about... CanIgetyouremail? • Free report, checklist, webinar, audio • Ways to stay subscribed • Consider a series of emails (like a mini-course or video series) • Just keep it USEFUL not PROMOTIONAL
  12. 12. Landing PagesinWordPress
  13. 13. C–O–N–V–E–R–T-S C = Clear Call to Action O = Offer N = Narrow Focus (aka KISS) V =VIA:Very Important Attributes E = Effective Headline R = Resolution-Savvy Layout T =TidyVisuals S = Social Proof (Trust) Neil Patel, Kissmetrics http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
  14. 14. LandingPageExamples
  15. 15. LandingPageExamples
  16. 16. 3rd Party/Hosted Landing Pages Morethanonewaytoskinacatfish • Leadpages • Hubspot • Optimizely • Unbounce Self-Hosted Landing Pages • Premise (Retired) • ParallaxGravity • WP Lead Plus Free Squeeze Page Creator • Using a Landing PageTemplate (Genesis) + Form (Gravity Forms)
  17. 17. Landing PagesinWordPress
  18. 18. Once they fill out the form think about what comes next: Nowwhat? • Confirmation Page/ThankYou • Sets expectation • Explains next step • Send an email with download link/coupon or whatever else you promised in the landing page • Send them to another page of related content
  19. 19. SAYTHANKYOU The right way. Don’t dump visitors back on the home page from your landing page. • Give back navigation. • Make the next step obvious. • Be clear about where links are delivering. • Use this space to create a second call to action that upsells, cross- sells. • Give a way to connect socially. • Build your email list! Offer an opt-in form. • Provide a list of recent or popular blog posts.
  20. 20. ThankYouPageExamples
  21. 21. ThankYouPageExamples
  22. 22. Focus on collecting emails collect engage nurture LeadGenerationUsingWordPress Engage with offers & content that your audience will value Nurture through email marketing and encourage interaction on social media
  23. 23. EMAILISKEY 838b Emails Sent by Marketers In 2013 3.6b Email Accounts 91% Of consumers Check their Email Daily 59% Of companies Are integrating Email & Social 66% Of Consumers Have made a Purchase Online As a Result of An Email The numbers are undeniable. Build your list, fill your pipeline.
  24. 24. CONNECT SOCIAL MEDIA rosiemedia.com/wcmia CONTACT INFO Phone: +954-667-9668 Email: rtaylor@rosiemedia.com Web: www.rosiemedia.com First chapter of “Renewable Referrals.” 10 people will win a free copy of the book Special Email Offer Fill out the form by Monday, May 13Facebook.com/rosiemedia Twitter.com/rosiemedia Plus.google.com/+rosiemedia www.linkedin.com/in/rosiemedi a

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