How effective is the combination of your main product and ancillary texts? Magazine Advert CD Cover
Our brand identity was created for all our media, our magazine advert, Digi pack and music video.... ...We did this by looking at ... ...Typography ...The design ...House colours ...images
...House colours ...Typography The album name is the same on both ancillary tasks and the bands name is the same font in both tasks. Red is the main colour used throughout all the aspects of the tasks... We made sure that a clear link was made between the typography because it could be used in any future branding, and this was a key element in linking both tasks. It is seen on the campervan , on the Beep! Beep! In the video and in aspects of both the magazine advert and digi pack.
...The design ...images The image of the VW is the main image across the tasks. This image is the strongest thing that unifies the different media. The main focus of the tasks is the bands name. No actual images of the band appear o either of the tasks so the band have to sell it through their name. Even though no image of the band actually appears, the image of the VW is a constant feature in ever part, and so the band can use this image for branding and an image to sell on. The vw is really the only image used. This creates a strong brand identity and helps the band become established as having a niche.