## Session Summary
Anyone who's had the grim pleasure of designing an HTML email newsletter knows that email is, well, broken. Designers quickly learn that wildly different CSS support between clients and a lack of email standards inevitably result in compromises, a scaled-back experience and broken dreams. And when the newsletter is finally delivered, most readers simply can't give two hoots about all that effort put in.
Despite the totally crippled nature of CSS support in email, the lack of scripting and the ridiculous diversity of platforms and displays out there, there are email designers who are doing a great job of wrangling the medium.
In this discussion between Ros Hodgekiss at Campaign Monitor and Ryan Riddle from ZURB, we'll be going beyond table layouts to show you what adventurous email designers are doing today - from CSS3 animation, to optimizing for mobile devices and more. If you send HTML email newsletters or notifications, you'll find out what techniques can be used in email, receive usability guidelines and be inspired by our round-up of highly effective designs.
## Key takeaways
- Why newsletters and notifications are still a necessary evil
- An understanding of the challenges that come with coding HTML email
- Where email is being read and how - and why 'responsive email' is something you should be already be mastering
- Fat finger UX - guidelines for creating emails that can be interacted with on both big and small devices
- But wait, how do I get my clients onto this?
- Examples of highly successful campaigns - and why they excelled
- Resources for starting your HTML email adventure