Magic Of Mba

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We conducted a multi-city educational seminar series to promote IPE B-School & T.I.M.E coaching institute

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Magic Of Mba

  1. 1. Activity Brief• Main Sponsors – T.I.M.E (Management Coaching Centre) – IPE (Hyderabad Based B-School)• Done under The Education Times banner
  2. 2. Promotional Plan• Pre-event announcements• 2 Print Ads in TOI Main Issue• Additional Hype Created through – Radio spots in • Lucknow, Bhubaneshwar and Kolkata (In Eng & regional lang.) – Posters in colleges – Microsite: www.educationtimes.com/mba – Additional print ads in Kolkata, Lucknow, Bhubaneswar, Mumbai (Mirror, Pluses)• Post Event Coverage in Education Times
  3. 3. Pre-Event Announcements• Announcements in Education Times mp le sa• Announcements in NBT, Delhi and Mumbai• Listing in Maharashtra Times• Listings in Citi Centric Publications
  4. 4. Sample Ad
  5. 5. Micrositewww.educationtimes.com/magicmba
  6. 6. City Name Designation Speakers Program Director, WebSphere Solutions and Technology & India University Bangalore Mr. Amol Mahmuni Relations, IBM India / South Asia Bangalore Sharad Heda CEO, Microland Global Tech Support Business Bangalore Dr.Trivikram Professor in Economics,IPE Bangalore Ajay Arora Centre Director-T.I.M.E.-Bangalore Hyderabad Kaushik Ray Senior Director-Corporate HR Hyderabad Dr. Ashok Agarwal Director ASC Technologies Ltd. Hyderabad Dr Nandita Sethi, Professor of Economics, I P E Hyderabad Mr.Sai kumar CAT Course Co-ordinator Kolkata Mr. Anupam Ray Associate Director, KPMG Advisory Services Pvt. Ltd Kolkata Mr.Rahul Reddy Centre Director-T.I.M.E.-Kolkata Kolkata Mr. Loknath Mishra, Professor in Finance, IPE Kolkata Mr. Malay Sengupta, CMD, MSTC Ltd.Bhubaneshwar Mr. Sushanta Bala Sr Manager (Finance),Steel Authority of India LtdBhubaneshwar Mr. Kamlendra Srivastava Zonal Sales Manager (East) - Microbanking, ICICI Bank Ltd.Bhubaneshwar Mr. Loknath Mishra, Professor in Finance, IPEBhubaneshwar Alok Acharya Centre Director, T.I.M.E.-Bhubaneshwar Mumbai Mr. T.K. SRIRANG General Manager, Human Resources Management Group, ICICI Bank Ltd. Vice President, Director - Marketing & Strategy, ING Investment Management Mumbai Mr. Madanjit Singh India Mumbai A.R.K.S. Srinivas, Centre Director, T.I.M.E.-Mumbai Mumbai S.Satish Kumar, Ass.Professor (Operations and Quantitative Methods ), IPE Vashi Mr. Subhro Bhaduri Executive Vice President - HR, Kotak Mahindra Bank Ltd Vashi A.R.K.S. Srinivas, Centre Director, T.I.M.E.-Mumbai Vashi S.Satish Kumar Ass.Professor (Operations and Quantitative Methods ), IPE Vashi Mr. Krishna Durbha Senior VP, Reliance Communications
  7. 7. HyderabadSnap shots of the event Kolkata Bhubaneswar Mumbai BangaloreDelhi
  8. 8. Venue Details & Timings City Venue Session Timing Shri Satya Sai International Centre, Pragati Vihar, Lodhi Rd, New Delhi Delhi 10003 4pm-7pm Lucknow City Montessori School, Gomti Nagar 11am-2pm GD Birla Sabha Ghar, Baliganj Pahadi, Baliganl Post Office, Op p Kolkatta Birla Mandir, 29 Ashutosh Chowdary Avenue, Kotkata - 19 4pm-7pmBhubaneswar Suchana Bhawan, Near AG square 4pm-7pm Hyderabad Hari Hara Kala Bhavan, Kamalanagar, Secunderabad 4pm-7pm Bangalore St Joseph Indian High school, John Vital Malya Road 4pm-7pm Welingkar Institute of Management Development & Research L. Napoo Road, Near Matunga (Central Rly.), Mumbai Mumbai- 400 019. 4pm-7pmNavi Mumbai Coconut, Level 3, Raghuleela Mall, Opp Vashi Railway Station 11am-2pm
  9. 9. Typical Event Flow AGENDA Time Activity15:30 - 16:10 Registration of participants16:10 - 16:20 MC welcomes speakers, students and introduces the programme16:20 - 16:50 Speaker 1 – Industry Expert16:50 - 16:55 MC16:55 - 17:25 Speaker 2 – Industry Expert17:25 - 17:30 MC17:30 - 18:00 Professor from IPE18:00 - 18:05 MC18:05 - 18:35 Centre Director-T.I.M.E.-18:35 - 18:45 Thank-you, felicitation to speakers and sign off
  10. 10. Sample Post Event Editorial CoverageLucknow FP Education Times Hyderabad, 16th Feb, 2009 Kolkata
  11. 11. Thank-You!

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