E crm

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E crm

  1. 1.  Customer Relationship Management-philosophy and an effective tool for targeting customer. It helps a company enjoy long-term relationships with its customers. Removing communication barrier and delays, reducing the overall marketing cost enhancing effectiveness. Every organization needs to maintain closer relations with its valuable customer
  2. 2.  e-CRM is acronym for Electronic customer relationship Management. Web-based CRM system is fundamentally less cumbersome and less expensive to implement. Taking industry overall processing
  3. 3. A significant number of e-business managers report reluctance to adopt a CRM business model. Customer oriented strategy Customer center view of business E-Crm strategy is robust and flexible. Technology offers CRM require strong leadership skill
  4. 4.  Front office software Back office software
  5. 5.  Relationshipbetween customer and supplier Guiding customer-enable fast and correct response Keep track the queries and monitor the response
  6. 6. This software comprises tools which work in the background. Content management Analytical management
  7. 7.  Thisis basically used for storing the information. Content management tools must be updated at regular intervals. • Information on customer behavior and customer profile • Customer segmentation • Information on casual and non-loyal customers • Details about common problems and their solutions
  8. 8.  This is a back office tool that can monitor and generate reports • Success rate • Market share • Price realisation • Customer satisfaction • Loyalty tracking • Trends on service calls • Competitor analysis
  9. 9.  India is low cost desination in addition offering highly skilled professional. Increase excutive corporates

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