Social Media 101 for Mental Health Professionals

Social Media 101
for mental health professionals

Our Agenda
Collective Experience Exercise: How do you currently use social media in your professional life?
The Big Four
Blogs
LinkedIn
Twitter
Facebook
Share Takeaways

My Social Media Street Cred
Author, speaker, trainer, coach, lover of cupcakes
Nonprofits, leadership, career development, social media
Blogging since 2007, 10-20k views/month, 1,200 subscribers, 900 FB fans
13k+ Twitter followers, top 25 most influential nonprofit tweeters, top 25 online influencers in leadership

Social media as a platform for effective online learning
Interaction – social contact enhances learning
Usability – needs to be simple and consistent
Relevance – online learning should be relevant to you right now
* Stephen Downes, National Research Council (Canada)

Social media as a powerful branding + networking tool
Be real
Be useful
Showcase your best self
Market your expertise or business
Talk to people
Take the conversations offline

First, ask why…
What’s Your Social Media
Mission Statement?
Why am I on social networks and what will I use them for?
How do I want to build my brand using social media?
What outcomes do I want to see from my time on social media?
How does social media fit into my overall strategy?

LinkedIn
“The World's LargestProfessional Network”
Post your profile, resume
Join groups, add contacts
Answer questions
Start discussions
Group: Mental Health Professionals II

Blogs
Accessible entry point, regularly updated website
Share real information, opinion, stories
Content + industry specific
Learning communities through comments + forums
Get one for free with blogger. com or wordpress. com

blogging 101
Integrate into website or standalone site
Bluehost.com for self-hosted domain
Wordpress is queen
Get a nice theme
Make a schedule, post at least once a week
Recycle content across communications platforms: email, Twitter, Facebook
Tell everyone you have a blog
Put it in your email signature

Twitter
Use your real name/photo, follow relevant people (see WeFollow)
Tweet at least 1x/day
Participate in Twitter chats
Use hashtags to facilitate conversation among mental health professionals
A social learning event
#mhsm – mental health social media chat, Tuesdays at 8pm
#mentalhealth – general hashtag

what to tweet
Status updates: What are you working on?
Sharing links: Breaking news or valuable resources
Have an opinion: Add your commentary to links.
Ask and answer questions. Great information comes from the crowd!
Retweet: Did someone you follow share something interesting? You can repost it out to your own network by using ‘RT’ at the beginning
Personal updates. (Not “too” personal.)
Live Tweeting: If you are at conference or meeting, share what you’re learning with your followers

Facebook
Facebook groups
Public or private
Facebook pages
National Institute of Mental Health
Mental Health and Social Media Chat
An “afterparty” for online learning events/conferences
An online community space

How does this resonate?

Questions?@rosettathurmanrosettathurman.com

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Social Media 101 for Mental Health Professionals

by Rosetta Thurman

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Social Media 101 for Mental Health Professionals Presentation Transcript