How to use social media to build a better nonprofit event

how to use social media
to build excitement, attendance & engagement for your next event or conference
rosettathurman.com

what people want from nonprofit events
To learn
To be entertained, have fun
Meet other people, network
Have conversations
Share their opinions with others
Be recognized
To know what’s next, follow-up

excitement

attendance

engagement

four tools
Blogs
Free, self-hosted or integrated into org’s website to share information
Twitter
Free tool to share short updates & connect people
YouTube
Free video sharing tool to spread awareness
Flickr
Free photo sharing tool to provide visual history

blogs
Create your own media coverage
Event summaries, keynote recaps, session highlights from workshops, etc.
Blog on your org’s blog
Set-up a special event blog
Ask attendees to post to their org’s blogs
Invite guest bloggers
Exchange event registration for blog coverage

twitter
Hashtags for event
Related hashtags for your cause: #nonprofit #philanthropy #p2 #hcr#lgbt
Twitter list of attendees
Tweepml.org allows users to autofollow
Monitor the conversation before, during & after
Tools: Hootsuite, Tweetdeck
Exchange event registration for live tweeting
Start Twitter now so you have followers when your event comes around

youtube
Visual representation of what to expect from your event
Don’t have to hire a videographer, can use digital cameras or FlipCams
Welcome message from CEO
Creative promo videos
Get reactions from attendees, post clips
Record keynote speeches, portions of popular sessions, post to blog/website

case studies
ASAE & the Center’s Annual Meeting
Promo video about conference sessions
Council on Foundations 2011 Conference
Promo showcases 2010 attendees, invites feedback for next year’s conference
NAACP 101st Convention
Video highlights reactions from attendees
Nonprofit Technology Network Conference
Viral video showing ED doing “Single Ladies” dance after raising $10K in scholarship funds

flickr
Allows pictures to be shared widely
Don’t need a photog, can use digital cameras
Ask attendees to take their own photos & share them
If you have a photog, ask them to make photos publicly available, not behind a pay wall
Can also post to your org’sFacebook page & allow attendees to tag themselves

First, why?
Then:
How? (tools)
Who? (staff)
When? (timeline, workplan)

questions?
rosetta@rosettathurman.com
@rosettathurman

How to use social media to build a better nonprofit event

by Rosetta Thurman on Aug 09, 2010

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How to use social media to build a better nonprofit event — Presentation Transcript