Baller Partnership Affiliates Deck


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Baller Partnership Affiliates Deck

  1. 1. Partnership-Affiliates Deck
  2. 2. Introduction: About Baller <ul><li>Baller magazine is the Asian Pacific poker lifestyle magazine. A revolutionary new concept in poker media and seeks to bring the glitz of Vegas to the pulsating heart of Asia, in all its hedonistic glory. </li></ul><ul><li>A departure from the dry, technical content that has traditionally been the mainstay of publications within the industry,  Baller  is centred around the edgy, glamorous lifestyle aspects of poker, and encapsulates the dreams, desires and aspirations of the real people who make up the poker community. </li></ul><ul><li>The magazine is distributed in the region, in retail & casino gaming outlets. Online distribution & access is via </li></ul><ul><li>For more details, please see enclosed media kit or click here </li></ul>
  3. 3. Ballermagazine online Print.
  4. 4. Overview: Partnership <ul><li>The aim of this document is to serve as a basis of reference in which a lucrative & mutually beneficial strategic partnership can be forged. </li></ul>
  5. 5. Relationship Summary Proposition Reasons Channel Refer a Friend <ul><li>Leverage: </li></ul><ul><li>Email database </li></ul><ul><li>Marketing Tools for Affiliates </li></ul>eMail Campaigns <ul><li>Campaign level efforts </li></ul><ul><li>% Revenue Share </li></ul><ul><li>Indirect/ third degree reach to TA </li></ul>Groups Sec. Priority <ul><li>Generic websites </li></ul><ul><li>Generic TA </li></ul><ul><li>Substantial Traffic following </li></ul>Affiliates Sec. Priority <ul><li>Content Partnership </li></ul><ul><li>% Revenue Share </li></ul><ul><li>Strategic partnership </li></ul><ul><li>Key relevance in TA region </li></ul><ul><li>Substantial Traffic following </li></ul>Partners Key Priority
  6. 6. Strategic Partnership Summary <ul><ul><li>Exclusive partners enjoy: </li></ul></ul><ul><ul><li>Premium discounted pricing to members </li></ul></ul><ul><ul><li>Revenue share of signups </li></ul></ul><ul><ul><li>Content Feed </li></ul></ul>
  7. 7. Pricing & Commission <ul><li>Exclusive Partner pricing </li></ul><ul><li>To member base as below: (Prices in USD) </li></ul><ul><li>$13.44 (6mths + 1 Trial issue)       Retail: $20.94 </li></ul><ul><li>$26.88 (12 mths + 1 Trial issue)    Retail: $35.88 </li></ul><ul><li>2) Partner Commission </li></ul><ul><li>30% of every sale, Partner Pricing or Retail Pricing </li></ul><ul><li>4.03USD / 8.06USD for each member signup  </li></ul><ul><li>6.28USD/ 10.76USD each signup for generic visitor referred </li></ul>
  8. 8. Content Feed <ul><li>To further our relationship in the long run , we'd like to do it via the means of providing beneficial content to partners: </li></ul><ul><li>1) Symbiotic relationship , rather passive “stick-on” banner marketing/ one-time marketing announcement attempt </li></ul><ul><li>2) Updated & highly relevant content can be used by partner to gain traction with readers on site, </li></ul><ul><li>Partner may choose a selection of article content/excerpts from Baller (up to 4 choice of preferences) </li></ul>
  9. 9. Content Selection Lifestyle - Dating Lifestyle - Food Lifestyle - Travel Lifestyle - Retail Poker - Humour Poker - Personalities Poker - News & Events Poker - Strategy Categories Content on dating, from professional &quot;Pick-Up&quot; artists targeted at the average male urbanite Reviews of highlights of restaurants and cuisines from around the region Monthly destination guide on various APAC cities - on shopping, accomodation, sightseeing and nightlife. Retail features focusing on style, latest trends, grooming, electronic gadgetry and the coolest toys Unique, tongue-in-cheek satirical column on relevant poker topics Exclusive interviews with high-profile players around the Asia-Pacific region <ul><li>Latest news from international poker scene including online scene </li></ul><ul><li>Exclusive coverage of APAC reegion tournaments </li></ul><ul><li>Cash game strategy by Andy Moseley. </li></ul><ul><li>Tournament strategy by Kyu Hoon Hwang </li></ul><ul><li>Column by Bryan Huang, PokerStars Team Pro Asia </li></ul>Summary 8 7 6 5 4 3 2 1
  10. 10. Marketing Assets <ul><li>We will send out the marketing assets/tools for traffic referral/promo use in the form of: </li></ul><ul><li>banners, text ads, email blast copy </li></ul><ul><li>announcements on forum  </li></ul><ul><li>generic affiliate link included (for mainstream traffic) </li></ul><ul><li>partner-affiliate signup page (for members, exclusive rates) </li></ul>
  11. 11. Why Baller ? <ul><li>High quality content </li></ul><ul><li>Asia Pacific related poker news & lifestyle – a mainstream readership appeal rather than just a poker/ gambling interest </li></ul><ul><li>Regular Content Feed to boost traction with readers </li></ul><ul><li>Content is appealing to male interests, a sticky site content – travel, women, lifestyle, poker </li></ul><ul><li>This boosts traction of readers/ audience on your site, especially the emerging mainstream appeal of poker in the Asia Pacific region/ </li></ul><ul><li>New revenue stream at zero cost </li></ul><ul><li>Revenue share from signups can be derived at zero costs, just from using relevant content, marketing assets & remnant ad inventories on your side. </li></ul><ul><li>Discounted pricing exclusive to members of partner sites </li></ul><ul><li>Discounted price that partners can offer to their members as an incentive, and additional revenue stream at the same time. </li></ul><ul><li>Print - Regional reach of Target Audience </li></ul><ul><li>Print distribution to Asia Pacific region cities – HK, Macau, Taiwan, Seoul, Shanghai, Australia, Philippines, Indonesia, Malaysia, singapore </li></ul>
  12. 12. <ul><li>Thank you! </li></ul>
  13. 13. Information Needed <ul><li>Web Analytics & Traffic Stats Information </li></ul><ul><li>Analytics software, deck, screenshots etc. </li></ul><ul><li>Unique Visitors & Total Visitors/ Month </li></ul><ul><li>Time Spent </li></ul><ul><li>Visitors - Map Overlay (Geography) </li></ul><ul><li>Traffic Sources - Overview </li></ul>
  14. 14. <ul><li>Appendix </li></ul>
  15. 15. Content: Details <ul><li>Baller offers content/ resources: </li></ul><ul><li>Content excerpts from magazine/current event news every fortnight (article will be summarized for concise reads) </li></ul><ul><li>Max.of four articles per submission, indicate which content columns are of interest  </li></ul><ul><li>Section will be credited as contribution by Baller magazine, by way of link back and/or specially named section </li></ul><ul><li>Articles/news will be current and made available to you before the actual/related article is released in print and as such, is time-exclusive </li></ul>