Inserting Brazil in the worldwide excellence in Knowledge
Management and Innovation route
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

The KNOW Network
The TKN (The KNOW Network) is an organization in London – United
Kingdom, founded in 1996 by a prominent researcher in the Knowledge
Management area.
The main target is to promote growth of an organization’s intellectual capital
as strategy:
• To build an international specialists network in Knowledge Management;
• To accelerate the organizational performance through knowledge sharing,
generating innovations;
•To present MAKE Award - Most Admired Knowledge Enterprise (awarded
since 1997 in Europe, United States and Asia).
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

The KNOW Network in the World
European Quality
Malcolm Baldrige Deming
Award
Award
Award
Japão
EUA
China
Brasil
PNQ
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

More than 60 Quality Awards in 100 countries:
USA, India, Japan, England, Germany, Holland etc.
More than 20 countries promoting one Knowledge
Management Award. (MAKE).
MAKE Awards Brazil objectives :
• To share lessons learned in experiences, cases, projects and all Knowledge
Management initiatives with procedural changes and presentations;
• To induce benchmarking between similar organizations, contributing to
dissemination of the best practices in Knowledge Management in the market and
in the academic area;
• To award organizations with important contributions and initiatives in the art of
Knowledge Management in Brazil.
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

Who makes part of this international network?
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

The KNOW Network in Brasil
Brazilian Chapter of The KNOW Network;
Certifying Agency (people and organizations) .
Mission: “To stimulate the global interaction, the Knowledge Management creation
and diffusion to the Brazilian society, aiming to fortify the intellectual capital,
between MAKE methodology.”
Objectively to grow the ranking of Brazilian company’s presence in the Most Admired in
Knowledge Management. The KNOW Network arrives in Brazil, existing as a Certifying Agency
in the eight MAKE criteria of excellence in Knowledge Management. This action will permit
Brazil to participate in the largest international community of best practices in the excellence
of Knowledge Management and innovation.
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

1. GENERAL PROFILE 3. REGISTRANT PROFILE
400 persons in three days of conference: 14% Presidents and Vice-Presidents
18% Directors / Superintendents
65% Registrants and Sponsors 45% Managers
26% Visitors 10% Analists
07% Speakers 05% Consulters
02% Press 05% Engeneers / Technicians
01% Assistants
2. SPEAKERS PROFILE 01% Students
4. REGISTRANT PROFILE BY STATE
28% Presidents and CEO´s
46% Directors and Superintendents
10% Managers 72% São Paulo
16% Others (Consultants, Jornalists, Technicians) 28% Other States / Countries
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

2. PRESS COVERING
- Gazeta Mercantil
- Valor Econômico
- Amanhã Magazine
- Content Management Magazine
1. CONFERENCE BROADCASTING
- Announcements in Valor Econômico Journal
3. SATISFATION SURVEY (1 to 10)
- Announcements in the Amanhã Magazine
85% of registrants wants to participate of the GMC in 2009.
- Announcements in the Consumidor Moderno
Magazine - Quality of the cases - 8, 31
- More than 350,000 newsletters sent (HSM, FEBAB, - Speakers´s Quality - 8,28
Padrão Editors, Valor Econômico, HSM, Cenadem,
Estado Agency etc.) - General Satisfaction - 8, 41
- Electronic banners in many websites resulting in
200,000 press with more than 1,100 click through
- Press Assorship
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

“The conference fulfilled the mission of “to begin” to insert Brazil in the knowledge management route as
a tool of performance improvement of business.”
Aracy Campos – Consultant
“The GMC 2007 was an excellent opportunity to know diverse knowledge management actions in many
organizations, as much in Brazil as everywhere else.”
Claudio Amorim Guimarães - O N S
“(...)it is necessary for more advertising and announcements about this conference, because many
professionals haven’t heard about the GMC. “
Valquiria Rossi – UMESP
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

May, 26, 27 & 28
São Paulo - Brasil
• Second edition of the largest international conference regarding Knowledge Management and
innovations best practice. .
• Projected 500 in attendance and more than 30 speakers:
• 2009 Subject: “THE EXCELLENCE OF KNOWLEDGE MANAGEMENT AND INNOVATION: THE
NEW BORDERS”, regarding the eight MAKE excellence criteria and similar successful cases of
the 20 MAKE Awards finalists in 2008.
• EXPOGMC 2009, bringing the most up date in Knowledge Management and innovation
practices, with the presence of supporting and sponsorship organizations displaying the result
of projects in this area.
• After the conference, the necessity of a TKNBrazil magazine, to be sent to the
participants with the summary of GMC 2007 and 2009, along with interviews with all the
speakers.
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

Objective in GMC 2009
• To discuss the MAKE methodological function in the Knowledge Management and innovation
process within worldwide organizations;
•To integrate the worldwide best practice chain, through public or private organizations,
universities, research institutes, government etc.
•Join efforts to implement Knowledge Management and innovation actions in the promotion of
Brazilian organizations:
•To spread the Knowledge Management MAKE methodology
•To spread international Knowledge Management and innovation initiatives
•To congregate in the same place with many different Knowledge Management and innovation
visions and opinions, and to continue the discussion through TKNBrazil website
•To launch the edition of MAKE Awards Brazil 2010
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

Programming - OPENING
May, 26 - OPENING
MAIN AUDITORIUM
ACCREDITATION
8:00 - 8:30
8:30 - 9:30
OFICIAL OPENING – GMC 2009
9:30-12:00 INTERNACIONAL CONFERENCE
Redesigning the Knowledge Spiral – What change with the new concepts - Mr.
Hirotaka Takeuchi
12:00- 13:00 INTERNACIONAL CONFERENCE
What the worldwide tendences in Knowledge Management and Innovation? What
the brailian contribution? – Mr. Rory C. Chase – The KNOW Network
13:00 - 14:00
LUNCH
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br

Programming May, 26
In Tuesday in the afternoon, the conference will be shared in two sections
Where one will be about Knowledge Management in a Public Sector
MAY, 26 - TUESDAY
MAIN AUDITORIUM PARALLEL AUDITORIUM
KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR
14:00- 15:50
ROUND TABLE Poup porri of international cases with the best practices in
The Knowledge as household value in the Knowledge Management in a public area
organizations: A BRAZILIAN VISION
Dr. DAVID BENNET – CONSULTING
Dr. NEO KIM HAI – MINISTER OF SINGPURE
COFFEE-BREAK
15:50- 16:10
MAKE AWARD WINNER - 2007 (to confirm) KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR II
16:10- 17:30
The secret to be considerated a
organization with world wide excellence in Poup porri of international cases with the best practices in
the Knowledge management best Knowledge Management in a public area
practices. Dr. JEANNE HOLM - NASA
Mr. VED PRAKASH – WIPRO INDIA Dr. ALEX BENNET - MODERATOR
INTERNATIONAL SPEECH
17:30- 18:00
The chalenges of a Knowledge Society
MR. IKUJIRO NONAKA – CONFERENCE VIDEO LINK (to confirm)
CLOSURE
18:00- 18:10
20:00- The KNOW Network Brasil
22:30 MAKE AWARDNESS CERIMONY
www.tkn.org.br – falecom@tkn.org..br

Programming – May, 27
In Wednesday, the conference will show the 14 brazilians best cases, that
was selected in our call for cases, will be opened until Feruary 15.
Until the moment we have received 50 cases.
DIA 27/09 - QUARTA -FEIRA
MAIN AUDITORIUM PARALLEL AUDITORIUM
8:00 - 9:00 NATIONAL CASE NATIONAL CASE
9:00- 10:00 NATIONAL CASE NATIONAL CASE
10:00- 10:30 COFFEE-BREAK
10:30- 11:30 NATIONAL CASE NATIONAL CASE
11:30 – 12:30 NATIONAL CASE NATIONAL CASE
12:30- 14:00 LUNCH
14:00- 15:00 NATIONAL CASE NATIONAL CASE
15:00- 16:00 NATIONAL CASE NATIONAL CASE
16:00 – 17:00
NATIONAL CASE NATIONAL CASE
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br
17:00- 18:00 CLOSURE

Programming – May, 28
In Thursday, the conference will have just international speakers that
Received MAKE Award in 2008 as Knowledge Management excellence.
MAY, 28 - THURSDAY
MAIN AUDITORIUM PARALLEL AUDITORIUM
08:00 - 09:00 APPLE (USA) Mr. Raj Datta - MIND TREE (INDIA)
09:00 - 10:30 Ms. Isabel Ramos (PORTUGAL)
Ms. Susan Rosembaum - SCHUMBLEGER (USA)
Innovation and Competitivity in the
Schlumberger Fosters Culture of Knowledge Sharing
european small business
COFFEE IN THE ROOM
10:30 - 11:00 WIKIPEDIA (USA) NOKIA (FINLAND)
11:00 - 12:00 GOOGLE (USA) BBC (ENGLAND)
12:00 – 14:00 ALMOCO
Mr. Jeff Pratt e Mr.Dalton Uehara - ERNST & YOUNG (USA)
USING KNOWLEDGE TO WIN – A universe of 135.000
people, distributed in 140 countries, united by the values
14:00 - 15:00 INFOSYS (INDIA)
and by the commitment with the quality, make Ernst &
Young a reference in Knowledge Management
15:00 - 16:00 TATA (INDIA) SIEMENS (GERMANY)
16:00 - 17:00 Mr. Rory Chase
The KNOW Network Brasil
17:00 – 18:00 CLOSURE
www.tkn.org.br – falecom@tkn.org..br

Global MAKE Conference 2009
The KNOW Network Brasil
www.tkn.org.br – falecom@tkn.org..br