Social Media Prez 10 09
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Social Media - Join the Conversation

Social Media - Join the Conversation
The Rules of Engagement

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Social Media Prez 10 09 Presentation Transcript

  • 1. Social Media: Join the Conversation
    The Rules of Engagement
  • 2. What is Social Media?
    Social media is anything that uses the Internet to facilitate conversations.
    (Putting the Public back in Public Relations)
  • 3. The 411
    Conversations are happening with or without you…
    Many-to-many communication, not one-to-many
    Blend of personal and professional
    It’s a conversation, you can share information, but you can’t control what happens.
  • 4. The Players
  • 5. Brands Using Social Media
  • 6. Ways to Maximize Social Media
    To promote products and services or a cause
    To share news and information
    To promote customer service
    To address positive and negative comments from consumers
    To obtain product reviews from bloggers
    Disseminate information during a crisis
    To interact with customers and potential customers
    To humanize the brand
  • 7. Case Studies
    Comcast Blog: comcastvoices.com
    Twitter: @ComcastCares, @ComcastBill, @Comcast Sherri
  • 8. Case Studies
    More than 1.4 Million followers
  • 9. Case Studies
  • 10. Case Studies
  • 11. Case Studies
  • 12. Crisis Case Study
    Two Dominoes employees post a video on YouTube.
    Readers of online magazine help identify the culprits.
    Video becomes a viral nightmare, with more than 1 Million views.
    Dominoes responds online via Twitter and YouTube.
    Dominoes launches successful social media campaign post crisis.
  • 13. Consumers Trust Real Friends & Virtual Strangers the Most
  • 14. Tally Businesses and Social Media
  • 15. Hashtags
    #Tallahassee #TallyTuesday #FollowFriday #FF
  • 16. Q&A