Social Media: Join the Conversation The Rules of Engagement
What is Social Media? Social media is anything that uses the Internet to facilitate conversations. (Putting the Public back in Public Relations)
The 411 Conversations are happening with or without you… Many-to-many communication, not one-to-many Blend of personal and professional It’s a conversation, you can share information, but you can’t control what happens.
Ways to Maximize Social Media To promote products and services or a cause To share news and information To promote customer service To address positive and negative comments from consumers To obtain product reviews from bloggers Disseminate information during a crisis To interact with customers and potential customers To humanize the brand
Crisis Case Study Two Dominoes employees post a video on YouTube. Readers of online magazine help identify the culprits. Video becomes a viral nightmare, with more than 1 Million views. Dominoes responds online via Twitter and YouTube. Dominoes launches successful social media campaign post crisis.
Consumers Trust Real Friends & Virtual Strangers the Most