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Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
Social Media Prez 10 09
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Social Media Prez 10 09

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Social Media - Join the Conversation …

Social Media - Join the Conversation
The Rules of Engagement

Published in: Technology, Business
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  • 1. Social Media: Join the Conversation
    The Rules of Engagement
  • 2. What is Social Media?
    Social media is anything that uses the Internet to facilitate conversations.
    (Putting the Public back in Public Relations)
  • 3. The 411
    Conversations are happening with or without you…
    Many-to-many communication, not one-to-many
    Blend of personal and professional
    It’s a conversation, you can share information, but you can’t control what happens.
  • 4. The Players
  • 5. Brands Using Social Media
  • 6. Ways to Maximize Social Media
    To promote products and services or a cause
    To share news and information
    To promote customer service
    To address positive and negative comments from consumers
    To obtain product reviews from bloggers
    Disseminate information during a crisis
    To interact with customers and potential customers
    To humanize the brand
  • 7. Case Studies
    Comcast Blog: comcastvoices.com
    Twitter: @ComcastCares, @ComcastBill, @Comcast Sherri
  • 8. Case Studies
    More than 1.4 Million followers
  • 9. Case Studies
  • 10. Case Studies
  • 11. Case Studies
  • 12. Crisis Case Study
    Two Dominoes employees post a video on YouTube.
    Readers of online magazine help identify the culprits.
    Video becomes a viral nightmare, with more than 1 Million views.
    Dominoes responds online via Twitter and YouTube.
    Dominoes launches successful social media campaign post crisis.
  • 13. Consumers Trust Real Friends & Virtual Strangers the Most
  • 14. Tally Businesses and Social Media
  • 15. Hashtags
    #Tallahassee #TallyTuesday #FollowFriday #FF
  • 16. Q&A

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