This video is presented by USEPs BSCS student Lady Rose Palma under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce It talks about: Introduction to e-business and e-commerce E-commerce Fundamentals E-business Infrastructure E-environment Supply Chain Management E-marketing Customer relationship Management Change Management Analysis and Design: M-commerce Management of Mobile commerce services
Introduction to E-Businessand E-commerce It is buying and selling products through internet. It should be electronically mediated financial transactions between organizations and customers.
Different Type of E-commerce Business – to- business (B2B) Business to- consumer (B2C) Business to-government (B2G) Consumer –to-consumer (C2C) Mobile Commerce (m-commerce)
E-business vs. E-commerce E- Business E- Commerce
E-commerce Fundamentals Security and Integrity Label Priority Plain and Simple Support Legality Easy search function Cognitive approach
E-Business Infrastructure E-business infrastructure is the architechture of hardware, software, content and data used to deliver e-business services to employees, custom.ers and partners
E- Environment CriticalRisk Factors in an E-Commerce Environment The Biggest Risk The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware. Standards can be worked through until the requirements have been met but this doesnt always equate to a solid E-commerce strategy. Tactical risks to an E-commerce environment include availability, performance, scalability and security.
Availability In short, availability—the lack of which is a big risk to an E-commerce site—means having the ability to handle faults and still continue operations. Performance . Performance should be considered throughout the entire E-commerce environment—from network throughput to disk I/O and even memory or CPU utilization—as the single weakest link can cause the entire environment to respond poorly. Keep these things in mind when you are defining a strategy for your E-commerce environment, especially when it comes to performance.
Scalability Scalability for an E-commerce site or environment could mean different things to different merchants. For instance, some merchant sites may experience predictable seasonal traffic which provides time to prepare the environment. Security Security is perhaps the broadest topic when it comes to an E-commerce site, but the risks of security could have devastating effects to an organization if an incident were to occur—especially if the site transmits or stores cardholder data.
E- Marketiing E-Marketing provides businesses and advertisers with an easily customised, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market.
The benefits of E-Marketing include: Speed: messages are delivered straight to the recipients inboxes, instantly Reach and Penetration: overcomes geographical parameters that exist with other communication methods Ease and Efficiency: messages can be distributed to multiple recipients at the click of the mouse Low Cost: requires minimal investment to set up an appropriate technical system Targeted: allows you to target specific recipient groups and reach a defined, engaged audience
Customer RelationshipManagement Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Overall goals are to find, attract, and win new clients, service and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service.
Benefits of Customer Relationship Management Quality and efficiency Decrease in overall costs Increase Profitability
Change Management It is an approach to shifting individuals, teams and organizations from current state to a desired future state. It is an organizational process aimed at helping change stakeholders to accept and embrace changes in their business environment. In some project management contexts, change management refers to a project management process wherein changes to a project are formally introduced and approved.
Analysis and Design: M-commerce Imagine for a moment that you owned a small corner store. As a conventional retailer, your potential market would extend to your immediate geographic region. Now imagine some technology became available that would open up your reach to a much larger audience. Obviously the implications could be enormous, and history is riddled with examples of individuals and retailers that have reaped the rewards of such situations. The mobile industry today is rapidly growing because of its design , functionality and its services to the consumer.
Management of Mobilecommerce Services Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services. The emerging issues in mobile commerce : The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services