Your SlideShare is downloading. ×
Writ340presentationfinale
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Writ340presentationfinale

182
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
182
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Future of Radio Pandora vs. Last.fm
  • 2. Do you actually listen to ANY of these??? Why not?
  • 3. Communications Act of 1996
    • Eliminated the limit of stations one company could own
    • Permitted groups to own any # of radio stations they desired (40 max before)
    • One-to-a-market rule: BARRED
    • Now…
  • 4.  
  • 5. Why play the same songs?
  • 6. Potential Problem?
    • “What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”
  • 7. Results: Radio Reach in Percent
  • 8. Results: Decline in Favorite Stations, 12-21 Year Olds
  • 9. But wait… then where do you find new music?
  • 10.  
  • 11. WHY Internet Radio?
    • FREE
    • Accurate?
    • Easy to Use
  • 12. FREE
  • 13. Easy to Use? Here’s where things get a bit interesting…
  • 14. Where do you fit in?
  • 15.  
  • 16.  
  • 17.  
  • 18. Accurate?
  • 19. Accurate?
  • 20. So… which one do I pick?
    • Pandora
      • Easier to use
      • Based on opinion of one person
      • Not always as accurate
      • Social functions are limited, but improving
    • Last.fm
      • More users
      • Introduces to more new music
      • More involved
      • Critical mass problem
  • 21. Thank You