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Writ340presentation Writ340presentation Presentation Transcript

  • PANDORA AND THE MUSIC GENOME PROJECT Calvin Rosekrans WRIT 340 July 29th, 2008 Prof. Marino
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  • Do you actually listen to ANY of these??? Why not?
  • Communications Act of 1996
    • Eliminated the limit of stations one company could own
    • Permitted groups to own any # of radio stations they desired (40 max before)
    • One-to-a-market rule: BARRED
    • Now…
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  • Why play the same songs?
  • Potential Problem?
    • “What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”
  • Results: Radio Reach in Percent
  • Results: Decline in Favorite Stations, 12-21 Year Olds
  • But wait… then where do you find new music?
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  • WHY Internet Radio?
    • FREE
    • Accurate?
    • Easy to Use
  • FREE
  • Easy to Use? Here’s where things get a bit interesting…
  • Where do you fit in?
  •  
  •  
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  • Accurate?
  •  
  • Accurate?
  •  
  • So… which one do I pick?
    • Pandora
      • Easier to use
      • Based on opinion of one person
      • Not always as accurate
      • Social functions are limited
    • Last.fm
      • More users
      • Introduces to more new music
      • More involved
      • Critical mass problem
  • Thank You