Codes and conventions
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  • 1. Codes and Conventions Rose Daly
  • 2. Masthead colour repeated throughout- recognisable to audience ‘Don’t miss!’ Tag line, draws attention, infers information is unique to this magazine Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Kilbourne’s media representation theory – perfect hair, skin without a blemish Sell lines, far left and right, easy to see but don’t draw attention away from main image 4 main colourspurple, black, gold, white Gold=rich, powerful Purple= rich, feminine, appealing to female audience Direct mode of address connects audience to artist, personal relationship (uses and grat.) Sell line- question, engages reader ‘Queen’ = Gill’s representation theory- independent, sexually powerful, active Bold, large, non serif font- grabs attention Appeals to young adult audience Bar code/date in bottom right corner, out the way Mise en scene- main image contrasting colours to plain background - main image stands out/has attention drawn to it
  • 3. Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to Tag line, ‘exclusive’ implies the identify it magazine’s content is unique, persuading audience to purchase it Main image in centre, demands attention from audience Direct mode of address, shared eye contact creates a personal relationship with the audience Masthead colour repeated throughout- recognisable to audience 3 main colours- red, white, blue Typically British colours, reflecting British band featuring in the magazine, lead singer featuring as main image. Masculine colours, target audience of young male adults Main sell line, uses tag ‘reveal’ Infers unique content Playful font contrasting to font used in masthead, eye-catching to audience, stands out against the stereotypical magazines that use more sophisticated fonts Male cover: Gauntlett’s representation theory, diversity Sell lines on far right, don’t take attention away from main image, still persuade audience to look inside Bar code/date in bottom right corner, out the way Question directly to audience, forms personal relationship
  • 4. 3 main colours- white, orange, black Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Colours gender neutral, reflects target audience all genders Mature colours relate to magazine audience consisting of mainly 18-34 year olds ‘King’ = Gill’s representation theoryindependent, sexually powerful, active Tag line: ‘uncensored’, drawing audience attention, inferring unique articles Bar code/date in bottom left corner, out the way Kilbourne’s media representation theory – perfect hair, skin without a blemish Mature font to appeal to a mature audience Sell lines on far right, don’t take attention away from main image, still persuade audience to look inside
  • 5. Masthead colour repeated throughout- recognisable to audience 3 main colours: purple, black, grey Purple: rich, feminine Black: sophisticated Appeals to young adult audience Sell lines on far left, don’t take attention away from main image, still persuade audience to look inside Direct mode of address connects audience to artist, personal relationship (uses and grat.) Bar code/date in bottom left corner, out the way Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Kilbourne’s media representation theory – perfect hair, skin without a blemish Bold, large, fontdemands attention Appeals to young adult audience ‘How she writes’ : tag line Infers exclusive article to audience, creating a need to buy the magazine to read said article Goffman’s theory of woman being in sexual poses, displaying blank expressions Main image: Gaga showing off her body Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze
  • 6. 4 main colours- red, white, black, gold/brown Gold: rich, sophisticated Mature colours to target mature, older audience. Masthead colour repeated throughout- recognisable to audience Kilbourne’s media representation theory – perfect hair, skin without a blemish Sell lines on far left, don’t take attention away from main image, still persuade audience to look inside Direct eye contact with audience creates personal relationship, entices audience ‘Secret’ : tag line Infers this magazine has unique articles, persuades audience to purchase Bar code/date in bottom left corner, out the way Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it Bold font used for main sell line, demands audience attention Bold, simple font draws attention
  • 7. Codes and Conventions featured in all covers Kilbourne’s media representation theory – perfect hair, skin without a blemish Bar code/date in bottom left/right corner, out the way Masthead colour repeated throughout- recognisable to audience Masthead hidden by main image- audience familiar with the brand, don’t need to see entire masthead to identify it 3 main colours including magazine logo to keep covers both simple, eyecatching and recognisable to an audience that know the brand
  • 8. Magazine’s brand logo featured in contents page to reinforce the brand to the audience 3 main colours: black, blue, grey Reminder of the magazine’s logo featuring the same shade of blue and black Banner at top uses colours featured in Billboard logo Small amount of pictures, easy for audience to find what they like Charts on far left feature in every issue – audience know where to look for the information Serif font in black to differentiate sections of the magazine Main image bringing the colour, catching the audience’s attention Main titles in blue, descriptions in black- easy for audience to understand and follow
  • 9. Banner uses magazine logo, font and colours to reinforce the brand 3 main colours: white, red, black Colours from magazine logo Looks mature for target audience Masculine colours to attract male audience Main image in centre to get attention from the audience Mature fonts to appeal to a mature audience Bold titles to differentiate magazine sections – easier for audience ‘We’ forms personal relationship with the reader Arrow designs enticing audience/drawing attention
  • 10. 3 main colours: black, red, white Reinforces brand’s main colours Mature to appeal to mature, older audience All contents on far left, easy for audience to locate Bold titles to differentiate magazine sections – easier for audience Banner displays magazine logo, reinforces brand to audience Kilbourne’s media representation theory – perfect hair, skin without a blemish Main image just off centre – attracts attention Direct eye contact with audience creates personal relationship, entices audience Different coloured titles – easy for audience Small amount of images – easy for audience to locate what they’re interested in
  • 11. Banner displays magazine logo, reinforces brand to audience Bold titles to differentiate magazine sections – easier for audience Different musicians in bold appeals to audience’s differences in taste 3 main colours: white, black, red Reinforces brand colours Mature colours to attract mature audience Main image takes up majority of page, grabs audience’s attention All contents on far left, easy for audience to locate, doesn’t distract from main image
  • 12. Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze ‘V’ from the magazine logo features on contents page, reinforces brand 3 main colours- white, black grey Mature to appeal to mature audience Main image in centre to get attention from the audience Different fonts- eye-catching Bold titles to differentiate magazine sections – easier for audience Feminine font for stereotypical feminine things (fashion) Kilbourne’s media representation theory – perfect hair, skin without a blemish Direct eye contact with audience creates personal relationship, entices audience
  • 13. Codes and Conventions featured in all contents pages Bold/coloured titles to differentiate magazine sections – easier for audience Main image in centre/just off centre to get attention from the audience Brand logo featured in the contents page, usually in the banner to reinforce the brand to the audience Most contents a far side, easy for audience to locate, doesn’t take attention away from main image 3 main colours to keep contents page simple
  • 14. Main article on one side, avoids page fold so it’s easy to read Article summary – grabs audience attention to try to make them read on Quote from article in larger font – grabs audience attention, makes them want to read more Main image takes up more than half the double page spread – catches audience attention Drop-cap font – eye catching Direct eye contact with audience creates personal relationship, entices audience
  • 15. Main article on one side, avoids page fold so it’s easy to read Main image takes up half the double page spread – catches audience attention Quote from article in larger font – grabs audience attention, makes them want to read more Drop-cap font – eye catching Kilbourne’s media representatio n theory – perfect hair, skin without a blemish Direct eye contact with audience creates personal relationshi p, entices audience Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze
  • 16. Wolf’s representation theory of woman being seen as sex objects in the media to be consumed by the male gaze Kilbourne’s media representation theory – perfect hair, skin without a blemish Drop-cap font – eye catching Main article on one side, avoids page fold so it’s easy to read Main image takes up more than half the double page spread – catches audience attention Direct eye contact with audience creates personal relationship, entices audience Brightly coloured ‘L’ – stands out, eye catching
  • 17. Direct eye contact with audience creates personal relationship, entices audience Main article on one side, avoids page fold so it’s easy to read Kilbourne’s media representation theory – perfect hair, skin without a blemish Drop-cap font – eye catching Main image takes up more than half the double page spread – catches audience attention Question about artist– grabs audience attention, makes them want to read more, infers unique
  • 18. Direct eye contact with audience creates personal relationship, entices audience 3 main colours – Bright red to grab audience attention Main image takes up more than half the double page spread – catches audience attention Kilbourne’s media representation theory – perfect hair, skin without a blemish Article spread over both pages, easier to read as it doesn’t get cut in half by the page fold
  • 19. Codes and Conventions featured in all contents pages Direct eye contact with audience creates personal relationship, entices audience Many feature a quote from the article in larger font – grabs audience attention, makes them want to read more Kilbourne’s media representation theory – perfect hair, skin without a blemish Main image takes up more than half the double page spread – catches audience attention Main article on one side, avoids page fold so it’s easy to read