Results YouTube Studies Overview of Project Theory Implications Perceptions of a Profession: YouTube Videos Created by Lib...
Results YouTube Studies Overview of Project Theory Implications <ul><li>Impetus for Project </li></ul><ul><li>Videos Analy...
<ul><li>Betsy Eudey – Feminism in Popular Culture </li></ul><ul><li>Shereen Siddiqui – Combating Stereotypes </li></ul><ul...
Results YouTube Studies Theory Overview of Project Implications
Results YouTube Studies Theory Overview of Project Implications
<ul><li>Stereotypes and Theory </li></ul><ul><ul><li>Reasons for Stereotypes </li></ul></ul><ul><ul><ul><li>Processes that...
<ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History  </li></...
Overview of Project YouTube Studies Theory Results Implications
<ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History  </li></...
Overview of Project YouTube Studies Theory Results Implications
<ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History  </li></...
Overview of Project YouTube Studies Theory Results Implications
Overview of Project YouTube Studies Theory Results Implications Results Old Maid Police Parody Inept Hero/ine Librarian (8...
Overview of Project YouTube Studies Theory Results Implications Results
Overview of Project YouTube Studies Theory Results Implications Results Positive/ Fun/Cool Sexy Psycho Librarian 26.4 (66....
Overview of Project YouTube Studies Theory Results Implications Results
Overview of Project YouTube Studies Theory Results Implications <ul><li>Stereotypes Can: </li></ul><ul><li>Remind us of be...
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Librarian Depictions on YouTube

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Presentation Used at the Region 2 Idaho Library Association Conference, May 8, 2009

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  • Librarian Depictions on YouTube

    1. 1. Results YouTube Studies Overview of Project Theory Implications Perceptions of a Profession: YouTube Videos Created by Librarians and Non-Librarians A Presentation for Region 2 Spring Idaho Librarian Association Conference, May 8, 2009 Ramirose Attebury University of Idaho
    2. 2. Results YouTube Studies Overview of Project Theory Implications <ul><li>Impetus for Project </li></ul><ul><li>Videos Analyzed </li></ul><ul><li>Criteria Evaluated </li></ul><ul><ul><li>Old Maid, Policeman, Inept, Parody, Hero/ine </li></ul></ul><ul><ul><li>Really Fun/Positive, Sexy, Psycho </li></ul></ul><ul><li>Challenges Encountered </li></ul>
    3. 3. <ul><li>Betsy Eudey – Feminism in Popular Culture </li></ul><ul><li>Shereen Siddiqui – Combating Stereotypes </li></ul><ul><li>Henry Jenkins – Cultural Theory </li></ul><ul><li>James Trier – Culture Jamming </li></ul><ul><li>Selene Colburn and Laura Haines – Efficiency </li></ul><ul><li>Eric Poulin – Negative Portrayal </li></ul>Results YouTube Studies Theory Overview of Project Implications
    4. 4. Results YouTube Studies Theory Overview of Project Implications
    5. 5. Results YouTube Studies Theory Overview of Project Implications
    6. 6. <ul><li>Stereotypes and Theory </li></ul><ul><ul><li>Reasons for Stereotypes </li></ul></ul><ul><ul><ul><li>Processes that aim at regulating social interactions. </li></ul></ul></ul><ul><ul><ul><li>Categories help us make sense of the world. </li></ul></ul></ul><ul><ul><ul><li>Energy saving devices. </li></ul></ul></ul><ul><ul><ul><li>Shared group belief. </li></ul></ul></ul><ul><ul><li>When Stereotypes become Problematic </li></ul></ul><ul><ul><ul><li>Assigning negative value </li></ul></ul></ul><ul><ul><ul><li>Erasing individual identity </li></ul></ul></ul><ul><ul><ul><li>within the group </li></ul></ul></ul>Overview of Project YouTube Studies Theory Results Implications
    7. 7. <ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History </li></ul></ul></ul><ul><ul><li>Pauline Wilson </li></ul></ul><ul><ul><ul><li>Reaction </li></ul></ul></ul><ul><ul><ul><li>Occupational Stereotypes </li></ul></ul></ul><ul><ul><ul><li>Do Librarians Make Things Worse? </li></ul></ul></ul><ul><ul><li>Katherine C. Adams </li></ul></ul><ul><ul><ul><li>Parody and Mimicry to expose stereotype </li></ul></ul></ul><ul><ul><ul><li>Embracing the Old Maid to combine </li></ul></ul></ul><ul><ul><ul><li>beauty and brains </li></ul></ul></ul>Overview of Project YouTube Studies Theory Results Implications
    8. 8. Overview of Project YouTube Studies Theory Results Implications
    9. 9. <ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History </li></ul></ul></ul><ul><ul><li>Pauline Wilson </li></ul></ul><ul><ul><ul><li>Reaction </li></ul></ul></ul><ul><ul><ul><li>Occupational Stereotypes </li></ul></ul></ul><ul><ul><ul><li>Do Librarians Make Things Worse? </li></ul></ul></ul><ul><ul><li>Katherine C. Adams </li></ul></ul><ul><ul><ul><li>Parody and Mimicry to expose stereotype </li></ul></ul></ul><ul><ul><ul><li>Embracing the Old Maid to combine </li></ul></ul></ul><ul><ul><ul><li>beauty and brains </li></ul></ul></ul>Overview of Project YouTube Studies Theory Results Implications
    10. 10. Overview of Project YouTube Studies Theory Results Implications
    11. 11. <ul><li>Librarians and Stereotypes </li></ul><ul><ul><li>Thad E. Dickinson </li></ul></ul><ul><ul><ul><li>History </li></ul></ul></ul><ul><ul><li>Pauline Wilson </li></ul></ul><ul><ul><ul><li>Reaction </li></ul></ul></ul><ul><ul><ul><li>Occupational Stereotypes </li></ul></ul></ul><ul><ul><ul><li>Do Librarians Make Things Worse? </li></ul></ul></ul><ul><ul><li>Katherine C. Adams </li></ul></ul><ul><ul><ul><li>Parody and Mimicry to expose stereotype </li></ul></ul></ul><ul><ul><ul><li>Culture Jamming </li></ul></ul></ul>Overview of Project YouTube Studies Theory Results Implications
    12. 12. Overview of Project YouTube Studies Theory Results Implications
    13. 13. Overview of Project YouTube Studies Theory Results Implications Results Old Maid Police Parody Inept Hero/ine Librarian (8.8% contained no stereotype) 0 5.9 17.6 7.4 70.6 Lib/Part (8.5% contained no stereotype) 0 12.2 17.6 7.3 63.4 Non-Lib 4.5% contained no stereotype 13.6 22.7 29.5 25 4.5
    14. 14. Overview of Project YouTube Studies Theory Results Implications Results
    15. 15. Overview of Project YouTube Studies Theory Results Implications Results Positive/ Fun/Cool Sexy Psycho Librarian 26.4 (66.7 of those w/2 stereotypes) 1.5 (3.7 of those w/2 stereotypes) 0 Lib/Part 26.4 (52.9 of those w/2 stereotypes) 4.9 (11.8 of those w/2 stereotypes) 4.9 (11.8 of those w/2 stereotypes) Non-Lib 2.3 (3.2 of those w/2 stereotypes) 18.2 (25.8 of those w/2 stereotypes) 34 (41.9 of those w/2 stereotypes)
    16. 16. Overview of Project YouTube Studies Theory Results Implications Results
    17. 17. Overview of Project YouTube Studies Theory Results Implications <ul><li>Stereotypes Can: </li></ul><ul><li>Remind us of best (and not so best) practices </li></ul><ul><li>Lend legitimacy to necessary behavior </li></ul><ul><li>Affect funding and salaries </li></ul><ul><li>Be called into question through parody </li></ul>
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