Librarian Depictions on YouTube

Results YouTube Studies Overview of Project Theory Implications Perceptions of a Profession: YouTube Videos Created by Librarians and Non-Librarians A Presentation for Region 2 Spring Idaho Librarian Association Conference, May 8, 2009 Ramirose Attebury University of Idaho

Results YouTube Studies Overview of Project Theory Implications
Impetus for Project
Videos Analyzed
Criteria Evaluated
Old Maid, Policeman, Inept, Parody, Hero/ine
Really Fun/Positive, Sexy, Psycho
Challenges Encountered

Betsy Eudey – Feminism in Popular Culture
Shereen Siddiqui – Combating Stereotypes
Henry Jenkins – Cultural Theory
James Trier – Culture Jamming
Selene Colburn and Laura Haines – Efficiency
Eric Poulin – Negative Portrayal
Results YouTube Studies Theory Overview of Project Implications

Results YouTube Studies Theory Overview of Project Implications

Stereotypes and Theory
Reasons for Stereotypes
Processes that aim at regulating social interactions.
Categories help us make sense of the world.
Energy saving devices.
Shared group belief.
When Stereotypes become Problematic
Assigning negative value
Erasing individual identity
within the group
Overview of Project YouTube Studies Theory Results Implications

Librarians and Stereotypes
Thad E. Dickinson
History
Pauline Wilson
Reaction
Occupational Stereotypes
Do Librarians Make Things Worse?
Katherine C. Adams
Parody and Mimicry to expose stereotype
Embracing the Old Maid to combine
beauty and brains

Thad E. Dickinson
History
Pauline Wilson
Reaction
Katherine C. Adams
Embracing the Old Maid to combine
beauty and brains

Thad E. Dickinson
History
Pauline Wilson
Reaction
Katherine C. Adams
Culture Jamming

Overview of Project YouTube Studies Theory Results Implications Results Old Maid Police Parody Inept Hero/ine Librarian (8.8% contained no stereotype) 0 5.9 17.6 7.4 70.6 Lib/Part (8.5% contained no stereotype) 0 12.2 17.6 7.3 63.4 Non-Lib 4.5% contained no stereotype 13.6 22.7 29.5 25 4.5

Overview of Project YouTube Studies Theory Results Implications Results

Overview of Project YouTube Studies Theory Results Implications Results Positive/ Fun/Cool Sexy Psycho Librarian 26.4 (66.7 of those w/2 stereotypes) 1.5 (3.7 of those w/2 stereotypes) 0 Lib/Part 26.4 (52.9 of those w/2 stereotypes) 4.9 (11.8 of those w/2 stereotypes) 4.9 (11.8 of those w/2 stereotypes) Non-Lib 2.3 (3.2 of those w/2 stereotypes) 18.2 (25.8 of those w/2 stereotypes) 34 (41.9 of those w/2 stereotypes)

Overview of Project YouTube Studies Theory Results Implications Results

Stereotypes Can:
Remind us of best (and not so best) practices
Lend legitimacy to necessary behavior
Affect funding and salaries
Be called into question through parody

Librarian Depictions on YouTube

by rosebudy23 on May 28, 2009

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Librarian Depictions on YouTube — Presentation Transcript