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Presenting.....
Oakland Athletics The new
Wearing.. Not some lame yellow & green jerseys
home away
Mission Statement <ul><li>Bringing  inspiration </li></ul><ul><li>and  innovation  to every athlete and community member  ...
Built on...
 
 
Companionship
Key Players <ul><li>Dallas Braden </li></ul><ul><ul><li>Pitcher </li></ul></ul><ul><ul><li>Bats: Right </li></ul></ul><ul>...
New Mascot Oakland Steve the Athlete
 
Oakland, California
Target Area <ul><li>Oakland, California </li></ul><ul><ul><li>CPI: 226.051% </li></ul></ul><ul><ul><li>Median household in...
Target Market <ul><li>Teenagers </li></ul><ul><li>Young Families </li></ul><ul><li>Ages 15-18 </li></ul><ul><li>Boys & Gir...
Conference <ul><li>American League  </li></ul><ul><li>Western Division  </li></ul><ul><ul><li>Seattle Mariners </li></ul><...
Candids
Jack Hannahan
 
Brett Anderson
Dallas Braden
Hideki Matsui
 
Ticket Prices <ul><li>One game:  $7-$75 </li></ul><ul><li>Seasonal:  $5-$30 per game </li></ul><ul><li>Group Rates:  promo...
Team Apparel <ul><li>Jerseys: $35-$50 </li></ul><ul><ul><li>Custom: $65 </li></ul></ul><ul><li>T-shirt: $10-$35 </li></ul>...
Advertisement <ul><li>Friday Games </li></ul><ul><li>4 ($15) Tickets  </li></ul><ul><li>4 large sodas </li></ul><ul><li>4 ...
You’re Invited  <ul><li>Who: All High School Students </li></ul><ul><li>What: High School Day </li></ul><ul><li>When: Any ...
Group Rate Promotion <ul><li>10-25 people </li></ul><ul><ul><li>$5 off each ticket </li></ul></ul><ul><ul><li>Free Bag of ...
 
 
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Oakland athletics

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Transcript of "Oakland athletics"

  1. 1. Presenting.....
  2. 2. Oakland Athletics The new
  3. 3. Wearing.. Not some lame yellow & green jerseys
  4. 4. home away
  5. 5. Mission Statement <ul><li>Bringing inspiration </li></ul><ul><li>and innovation to every athlete and community member </li></ul>
  6. 6. Built on...
  7. 9. Companionship
  8. 10. Key Players <ul><li>Dallas Braden </li></ul><ul><ul><li>Pitcher </li></ul></ul><ul><ul><li>Bats: Right </li></ul></ul><ul><ul><li>Throws: Right </li></ul></ul><ul><ul><li>6'3&quot; </li></ul></ul><ul><ul><li>245 </li></ul></ul><ul><ul><li>May 31, 1984 </li></ul></ul><ul><li>Hideki Matsui </li></ul><ul><ul><li>Designated Hitter </li></ul></ul><ul><ul><li>Bats:Left </li></ul></ul><ul><ul><li>Throws: Right </li></ul></ul><ul><ul><li>6'2&quot; </li></ul></ul><ul><ul><li>210 </li></ul></ul><ul><ul><li>Jun 12, 1974 </li></ul></ul>
  9. 11. New Mascot Oakland Steve the Athlete
  10. 13. Oakland, California
  11. 14. Target Area <ul><li>Oakland, California </li></ul><ul><ul><li>CPI: 226.051% </li></ul></ul><ul><ul><li>Median household income $40,055 (1999) </li></ul></ul><ul><ul><li>Population:397,067 (2006 estimate) </li></ul></ul><ul><ul><li>Unemployment: %9.9 (Dec 2010) </li></ul></ul>
  12. 15. Target Market <ul><li>Teenagers </li></ul><ul><li>Young Families </li></ul><ul><li>Ages 15-18 </li></ul><ul><li>Boys & Girls </li></ul><ul><li>Live with parents </li></ul><ul><li>Part-time job </li></ul><ul><li>Social </li></ul><ul><li>Interested in Athletics </li></ul><ul><li>Lives in the metro-Oakland area </li></ul><ul><li>Parents ages 25-40 </li></ul><ul><li>Kids ages 5-12 </li></ul><ul><li>Combined income $100,000 </li></ul><ul><li>Caucasian or African American </li></ul><ul><li>Lives in the metro-Oakland area </li></ul><ul><li>Buys Nike Products </li></ul><ul><li>Shops at Target & Meijer </li></ul>
  13. 16. Conference <ul><li>American League </li></ul><ul><li>Western Division </li></ul><ul><ul><li>Seattle Mariners </li></ul></ul><ul><ul><li>Los Angeles Angels </li></ul></ul><ul><ul><li>Texas Rangers </li></ul></ul>
  14. 17. Candids
  15. 18. Jack Hannahan
  16. 20. Brett Anderson
  17. 21. Dallas Braden
  18. 22. Hideki Matsui
  19. 24. Ticket Prices <ul><li>One game: $7-$75 </li></ul><ul><li>Seasonal: $5-$30 per game </li></ul><ul><li>Group Rates: promotions available </li></ul>
  20. 25. Team Apparel <ul><li>Jerseys: $35-$50 </li></ul><ul><ul><li>Custom: $65 </li></ul></ul><ul><li>T-shirt: $10-$35 </li></ul><ul><li>Baseball cap: $15 </li></ul><ul><li>Sweatshirt: $40 </li></ul>
  21. 26. Advertisement <ul><li>Friday Games </li></ul><ul><li>4 ($15) Tickets </li></ul><ul><li>4 large sodas </li></ul><ul><li>4 hot dogs </li></ul><ul><li>4 bags of popcorn or chips </li></ul><ul><li>1 ($10) parking voucher </li></ul><ul><li>$100 Value </li></ul><ul><li>ONLY $65 </li></ul>
  22. 27. You’re Invited <ul><li>Who: All High School Students </li></ul><ul><li>What: High School Day </li></ul><ul><li>When: Any week-day baseball game (Mon.-Fri.) </li></ul><ul><li>Where: The Coliseum </li></ul><ul><li>Bring your high school ID and receive $5 off your ticket and a free hot dog </li></ul>
  23. 28. Group Rate Promotion <ul><li>10-25 people </li></ul><ul><ul><li>$5 off each ticket </li></ul></ul><ul><ul><li>Free Bag of chips for each person </li></ul></ul><ul><li>26-40 people </li></ul><ul><ul><li>$7 off each ticket </li></ul></ul><ul><ul><li>Free Hotdog combo per person </li></ul></ul><ul><li>41 or more people </li></ul><ul><ul><li>$8 off each ticket </li></ul></ul><ul><ul><li>Free Large Pizza for every 3 people </li></ul></ul>
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