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What is personal branding? Benefits of a personal brand Brand discovery…how do we find it? Spotting your target audience Your online brand Creating your brand and communicating it with theWORLDToday’s Topics
“Your personal brand is thepowerful, clear, positive idea that comes to mindwhenever other people think of you. It’s aprofessional alter ego designed for the purposeof influencing how others perceive you, andturning that perception into opportunity.” - PeterMontoyaWhat is branding?
THE PRODUCT – YOU Brand is promise Brand is trust Brand is reputationTHE PROCESS – THE PLANOnce you are aware of your brand, you apply a strategic plan to helpyou become active in creating your preferred career and life direction.Due to life and career changes, your brand is continuously evolving.What is branding?
An authentic brand is found in your core–your true self. Lifeexperiences will lead you there, but it is up to you whether YOUwant to continue peeling off the layers.Analogy- the Onion Core
Increased credibility Greater recognition More of the right clients Increased potential earnings Consistent flow of business Enhanced prestige Leadership roles Customer/employer perceived value Association with a nicheBenefits to a Personal Brand
What do you think the elements of a brand (publicimage) are? Think of your role model and jot down his/her name.Why did you choose this person? What attributes do you like about him/her?What is in a brand?
GOAL: Carving out a professional space in your preferredprofessional environment where you create value for yourtarget marketACTION: Surrounding yourself in activities that elevate yourauthentic curiositiesTASKS: Join associations of interest, work in environmentsthat are associated with those interests, join social mediagroups related to those interests, perform informationalinterviews with individuals working in areas of your careerinterestsBRAND DISCOVERY…How do we find it?
Defining who you are:• What is your personality?Example: Extrovert vs. Introvert• What are my strengths?• What am I most proud of?• What are your values?• What do you enjoy? Think ofinterests.• In which areas do you excel?Think of skill sets.Personality & Competencies
Choose clothing that reflects yourpersonal brand characteristics• Cheerful, conservative, modest, sophisticated, organized?• Take pride in your appearance.First impressions make a mentalimprint.Appearance
What is it? Your “differentiator” can be one thing that is veryapparent or a combination of general skill sets that, when combinedtogether, make you stand out from your peers. What happens? When you differentiate yourself, you becomesought after because you offer something your competitors do not.Your Differentiator
BRANDING WORKSHEET TIME! Reflect with a partner on which questionscame easily to you and which were morechallenging to . Why do you think that was?Activity- A Brand Called “You”
Think about your potential employers and/or clientsRemember that although you want to brand yourself, you also want to have abrand that adds value for or to an employer. Example: A strong leader seeking a mental health counselor positionResearch employers’ websites to get a feel for their values, goals, etc.Do your attributes match what they need?Knowing your audience (e.g., employers) allows you to best meettheir needs and highlight your personal brand to those who wantto know about YOU.Target Audience
Prepare your elevator speech! No longer than 60 seconds Who you are, what you do, and why you’re a great candidate Have a “hook” that encourages the listener to follow up with aquestionDeliver your message through: Volunteering, speaking at events, writing articles, being active onLinkedIn, blogging, interviewing, attending networking events, etc.Delivering Your Message
Have you Googled yourself? 70% of recruiters & hiringmanagers have rejected anapplicant based on what theyfound online (CNN) What does your Facebook,LinkedIn, Twitter, YouTube,and/or overall online presencesay about you?Your online brand
Double check privacy settings. And if your friendshave you tagged in unflattering or inappropriatephotos, ask to have them removed. You can have public posts on Twitter or Facebook –just make sure they enhance your brand or areprofessional in nature. Keep your image consistent among social mediaoutlets e.g. are you a writer who doesn’t post blogs?Your Online Brand
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