integrated sales, marketing and events management
web marketing and other freelance projects
Past work and project reference
By rosalina pang
Marketing skills and experience
acquire and update knowledge of
competitors' goods and services, and
market research, analyze the findings, and
planning advertising, marketing and public
assessing customers' needs, explaining and
demonstrating company’s products,
services and selling them as solutions.
conduct regular visits and study on
prospective client businesses, establish and
act on marketing opportunities.
Marketing skills and experience
quoting, negotiating prices of sales or
support business growth and development
through marketing objectives, policies and
appraising and selecting material submitted
by graphic designers, copy writers,
photographers to maximize positive
plan and organize publicity campaigns
At Singapore Technologies
(Electronics- Satellite & Sensor)
Highlights of projects managed at ST:
Advertising on print and digital media (i.e.
Media engagement with press conferences
Quarterly circulated Newsletters
Website & intranet update
Events management- CommunicAsia06’
Plan and manage exhibition participation, customer engagement plan and leads generation.
Exhibition well-received with good product showcase.
In conjunction with annual reseller and distributors’ conference.
Conference- Contract win and Collaboration with SingTel
Press conference & exhibition on SingTel maritime satellite
contract and new services to the maritime industry.
Managed venue, set-up, media invite, press release and
Product Demo Room and showcase
Conceptualize in a small area to showcase Satcom & Sensor Systems products to
Designed graphic poster according to dimension of each wall panel.
Motion sensor panel display showcases a contact-less switch that will toggle display
Posters- Agilis product and solutions branding
Previous posters were inconsistent in design, logo size, placement and font type.
Redesigned and set-up corporate identity guide for consistency in brand and imaging.
Different color band for each business group.
Marketing consultancy & Projects
Registered a Market Consultancy from
2004 to 2007.
Referred by network of past clients
and friends for several marketing and
events support projects.
Consult and manage small business
marketing activities and events.
Played Emcee for roadshow, seminars
Corporate identity- Logo and business card design
Design Corporate identity
for own events and
Graphic design of logo and
Tagline with relations to
the services and name of
Corporate identify for
correspondences such as
invoice and delivery order.
Exhibition Booth Design and Set-up Sia Huat
Proposed booth design and showcase for wine exhibition in
Won project with good budgeting, corporate design and
Managed contractors for carpentry, electrical, graphic, logos
and other furnishings.
Team coordinated set-up and tear-down.
Product showcase- Travel Pac distributor of computer
accessories and peripherals.
Showcase for retailing distributors.
Design and construction display units.
Mobile display units for various retailing outlets and road shows
Referred other clients and businesses.
Other events- IDG Publishing group-Awards nights 03’
Event consult and manage awards night for IDG.
Provided onsite registration team, audio visual support, video and
Other events- Panalytical Global Sales conference and
incentive travel 04’
Assisted client in their annual global sales conference in Singapore.
Managed their travel requirements, accommodation and venue booking
To foster interaction, we proposed and organized a team building
session, evening entertainment with musicians, performers, games and
Pink Parlor- Boutique Spa PR and launch Party
Newly launched, the
boutique spa required
help furnishing rental
and set-up for launch
Provide audio, visual
and onsite set-up.
Others event planning and support
Private banking launch in art museum
• Prepared venue, catering, customer
welcome and registration.
• Print and set-up backdrop poster
GMP- Recruitment agency
Team building session by the beach
• Proposed and plan venue, logistics, invitation,
Web data analytics
Web and e-marketing analysis for
top mobile device manufacturer.
(For Asia Pacific countries, such
as India, Philippines, Malaysia,
Data query through web server
dashboard (Siebel and Hitbox)
Analyze web traffic, eDMs and
newsletter statistics, through a
range of metrics such as click
through rate, member updates,
newsletter subscriber, sales
conversion and lifecycle rates.
Analyze and report campaign
Web design and marketing
Web marketing and design
for Global Insight Pte Ltd
(Investigative company with
business intelligence and
intellectual property protection
Redesign and change to standard-
base website. (xhtml & css)
Optimized site for organic
Advise link strategy for building
reputable incoming links.
Here are some testimonials:
“innovative self-starter, her works has help to strengthen our product solution and
brands further to global markets…knows how to approach and interact successfully
with a range of people… a valuable asset to any organization” Tang Kum Chuen -
Snr.Vice President/ GM. Singapore Technologies
“She is intelligent and a joy to be around! We all miss her smile and energy” Phyllis
Tan – colleague/Account Manager. Singapore Technologies (Satcom & Sensor)
“An outgoing person ..relates well with others and has proven herself to be
resourceful, creative and helpful to all those around her. …Independent, professional
and constantly taking initiative in her own work.” Jessie Heng- Business Director, Crystal
“very kind and superb soul” Ramesh R Iyer– Director. ReVive Consulting Group Asia