Past Work And Project Reference Rosalina


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Past Work And Project Reference Rosalina

  1. 1. corporate communications integrated sales, marketing and events management web marketing and other freelance projects Past work and project reference By rosalina pang
  2. 2. Marketing skills and experience acquire and update knowledge of competitors' goods and services, and market conditions market research, analyze the findings, and planning advertising, marketing and public relations activities assessing customers' needs, explaining and demonstrating company’s products, services and selling them as solutions. conduct regular visits and study on prospective client businesses, establish and act on marketing opportunities.
  3. 3. Marketing skills and experience quoting, negotiating prices of sales or marketing contracts. support business growth and development through marketing objectives, policies and programs appraising and selecting material submitted by graphic designers, copy writers, photographers to maximize positive publicity plan and organize publicity campaigns
  4. 4. At Singapore Technologies (Electronics- Satellite & Sensor) Highlights of projects managed at ST: Exhibitions Conference Marketing Collaterals Advertising on print and digital media (i.e. trade publications) Media engagement with press conferences Quarterly circulated Newsletters Website & intranet update
  5. 5. Events management- CommunicAsia06’ Plan and manage exhibition participation, customer engagement plan and leads generation. Exhibition well-received with good product showcase. In conjunction with annual reseller and distributors’ conference.
  6. 6. Events management- Asian Aerospace06’
  7. 7. Conference- Contract win and Collaboration with SingTel Press conference & exhibition on SingTel maritime satellite contract and new services to the maritime industry. Managed venue, set-up, media invite, press release and media engagement
  8. 8. Advertisements on trade publications
  9. 9. Product Demo Room and showcase Conceptualize in a small area to showcase Satcom & Sensor Systems products to visiting clients. Designed graphic poster according to dimension of each wall panel. Motion sensor panel display showcases a contact-less switch that will toggle display lights on/off.
  10. 10. Posters- Agilis product and solutions branding Previous posters were inconsistent in design, logo size, placement and font type. Redesigned and set-up corporate identity guide for consistency in brand and imaging. Different color band for each business group.
  11. 11. Marketing consultancy & Projects Registered a Market Consultancy from 2004 to 2007. Referred by network of past clients and friends for several marketing and events support projects. Consult and manage small business marketing activities and events. Played Emcee for roadshow, seminars and weddings.
  12. 12. Corporate identity- Logo and business card design Design Corporate identity for own events and marketing consultancy. Graphic design of logo and business card Tagline with relations to the services and name of the business. Corporate identify for correspondences such as letterhead, quotation, invoice and delivery order.
  13. 13. Exhibition Booth Design and Set-up Sia Huat Proposed booth design and showcase for wine exhibition in Asia. Won project with good budgeting, corporate design and spacial planning. Managed contractors for carpentry, electrical, graphic, logos and other furnishings. Team coordinated set-up and tear-down.
  14. 14. Product showcase- Travel Pac distributor of computer accessories and peripherals. Showcase for retailing distributors. Design and construction display units. Mobile display units for various retailing outlets and road shows reordered. Referred other clients and businesses.
  15. 15. Other events- IDG Publishing group-Awards nights 03’ Event consult and manage awards night for IDG. Provided onsite registration team, audio visual support, video and photography
  16. 16. Other events- Panalytical Global Sales conference and incentive travel 04’ Assisted client in their annual global sales conference in Singapore. Managed their travel requirements, accommodation and venue booking with hotel. To foster interaction, we proposed and organized a team building session, evening entertainment with musicians, performers, games and awards.
  17. 17. Pink Parlor- Boutique Spa PR and launch Party Newly launched, the boutique spa required help furnishing rental and set-up for launch party. Provide audio, visual and onsite set-up.
  18. 18. Others event planning and support ABN AMRO Private banking launch in art museum • Prepared venue, catering, customer welcome and registration. • Print and set-up backdrop poster GMP- Recruitment agency Team building session by the beach • Proposed and plan venue, logistics, invitation, program •On-site management
  19. 19. Web data analytics Web and e-marketing analysis for top mobile device manufacturer. (For Asia Pacific countries, such as India, Philippines, Malaysia, and Indonesia) Data query through web server dashboard (Siebel and Hitbox) Analyze web traffic, eDMs and newsletter statistics, through a range of metrics such as click through rate, member updates, newsletter subscriber, sales conversion and lifecycle rates. Analyze and report campaign effectiveness.
  20. 20. Web design and marketing Web marketing and design for Global Insight Pte Ltd (Investigative company with business intelligence and intellectual property protection services.) Redesign and change to standard- Website before base website. (xhtml & css) Optimized site for organic marketing. (SEO) Advise link strategy for building reputable incoming links. Website after
  21. 21. Testimonials Here are some testimonials: “innovative self-starter, her works has help to strengthen our product solution and brands further to global markets…knows how to approach and interact successfully with a range of people… a valuable asset to any organization” Tang Kum Chuen - Snr.Vice President/ GM. Singapore Technologies “She is intelligent and a joy to be around! We all miss her smile and energy” Phyllis Tan – colleague/Account Manager. Singapore Technologies (Satcom & Sensor) “An outgoing person ..relates well with others and has proven herself to be resourceful, creative and helpful to all those around her. …Independent, professional and constantly taking initiative in her own work.” Jessie Heng- Business Director, Crystal Edge Singapore “very kind and superb soul” Ramesh R Iyer– Director. ReVive Consulting Group Asia
  22. 22. Contact details Email: Mobile: +64 027 739 1380 Home: +64 06 752 1262 Oakura, Taranaki Skype id: rosalina.pang Warmest regards, Rosalina Pang