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Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
Whistler Unfiltered - rapid fire case study
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Whistler Unfiltered - rapid fire case study

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Transcript

  • 1. UNFILTEREDWhistler
  • 2. TheGOALS
  • 3. AwarenessEngage, inspire, entertainDrive traffic
  • 4. TheINSIGHT
  • 5. Word of mouthBragging rightsBreadth of product
  • 6. TrustSocial sharingContent marketing
  • 7. TheCONCEPT
  • 8. user generated content
  • 9. TheEXECUTION
  • 10. Play video
  • 11. mobile
  • 12. collateral
  • 13. TheRESULTS
  • 14. 200,000 visits
  • 15. 25,000 contest entries
  • 16. 18,000+ images#whistlerunfiltered
  • 17. 1,750 social shares
  • 18. RoryTuckerInteractive Director@rorytucker@originvoicerory@origindesign.caorigindesign.caMJLegaultPartner and Strategy Director@originvoicemj@origindesign.caorigindesign.ca

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