Whistler Unfiltered - rapid fire case study

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Whistler Unfiltered - rapid fire case study

  1. 1. UNFILTEREDWhistler
  2. 2. TheGOALS
  3. 3. AwarenessEngage, inspire, entertainDrive traffic
  4. 4. TheINSIGHT
  5. 5. Word of mouthBragging rightsBreadth of product
  6. 6. TrustSocial sharingContent marketing
  7. 7. TheCONCEPT
  8. 8. user generated content
  9. 9. TheEXECUTION
  10. 10. Play video
  11. 11. mobile
  12. 12. collateral
  13. 13. TheRESULTS
  14. 14. 200,000 visits
  15. 15. 25,000 contest entries
  16. 16. 18,000+ images#whistlerunfiltered
  17. 17. 1,750 social shares
  18. 18. RoryTuckerInteractive Director@rorytucker@originvoicerory@origindesign.caorigindesign.caMJLegaultPartner and Strategy Director@originvoicemj@origindesign.caorigindesign.ca

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