Moleskine Legend


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Moleskine Information and the Legend of Moleskine

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Moleskine Legend

  1. 1. Moleskine® - Legendary Notebooks
  2. 2. Moleskine® - Legendary Notebooks Moleskine® is the heir of the In 1998, a small Milanese publisher legendary notebook used for the past brought the legendary notebook back to two centuries by artists and thinkers, life, choosing for it this literary name, thus In his book "Songlines", Bruce Chatwin from Vincent Van Gogh to Pablo restoring an extraordinary tradition. tells us the whole story of his favorite Picasso from Ernest Hemingway to notebook, which he nicknamed Bruce Chatwin “Moleskine”. The little black notebook, In 1986, the original Today Moleskine® is an with its typical rounded manufacturer, a family international brand identifying a corners, elastic closure, and operating in Tours family of notebooks and expandable inner pocket, was (France), closed down journals, planners, and originally with no name forever and it no longer innovative city guides, adapted became available. to different functions... Custom Editions 2
  3. 3. Moleskine® - TargetMoleskine target demographic is global, large and loyal, creative class and knowledge workers. 150M target size. 36% highest level of brand preference Highly educated, professionals and creative vs competitors (stationery brands). workers in urban areas, heavy internet 93% users display re-purchase behavior. users. 33% non-users declare purchase intention. Custom Editions 3
  4. 4. Moleskine® - Today Moleskine® is a brand identifying a family of notebooks & journals, planners, and innovative city guides, adapted to different functions. Moleskine is an Italian Company based in Milan Moleskine America is its subsidiary, located in New York City, focused on US, North and South America markets. 11 million notebooks sold every year More than 60 countries worldwide 18.000 selected selling points at International level (bookstores, museums, bookshops, concept shops) WRITING PLANNING TRAVELLINGA family of notebooks, cahiers, volants, Daily, weekly, weekly notebook and Moleskine® City Notebooks, the firstfolio and passions collection for writing, monthly notebook diaries and planners, guidebook you write yourself. Ideal fornoting, jotting, drawing, according with a for planning, organizing and keeping track those who travel, perfect for residents, it isfree-minded style, both basic and of long or short term projects. a way of organizing all they need to knowemotional. about the city they live in. Custom Editions 4
  5. 5. Moleskine® - WritingMoleskine® Folio Professional: writing, organizing and communicating through a new top quality collection of itemsthought for a daily use of professional activities. WRITING A4 and A3 sizes quality paper FSC certified highest production standards top materials Custom Editions 5
  6. 6. Moleskine® - WritingPassions: the new Moleskine collection specially designed for your life passions.Recipe, Wine, Book, Film, Music, Wellness: 6 journals to collect and organize information, comments, memories,clippings and reviews concerning your very own Passions. Custom Editions 6
  7. 7. Moleskine® - PlanningMoleskine planners are available in daily, weekly, weekly notebook, monthly notebook, and 18-month academicformats, with a wide range of useful information for people on the move.All the hardcover planners contain a special insert. In the red hardcover inside pocket there is an attachment with 24lined tabbed pages and 225 sticky labels to apply. It is removable and re-usable over the years.The black hardcover pocket houses an address book with 28 lined pages with laminated alphabetical labels. You canremove and use it again in the years to Some examples of daily, weekly and monthly internal layout. Custom Editions 7
  8. 8. Moleskine® - TravellingCity Notebook Collection: the first guidebook you write yourself.Ideal for those who travel, for leisure or for work. Perfect for residents as a way of organizing what they need to knowabout their city. The City Notebook is useful in planning a trip, organizing a stay, gathering information, news, internetaddresses. During a trip it is a helpful tool to note down information, personal thoughts, addresses, experiences.In this way it is possible to retrace a journey, revisit memories, exchange information, and update it for the next visit ‘For every traveller who has any taste of his own, the only useful guidebook will be the one which he himself has written.’ Aldous Custom Editions 8
  9. 9. Moleskine® WorldMoleskine® is synonymous with culture, travel, memory, imagination, and personal identity, both analogic and digital. Custom Editions 9
  10. 10. Moleskine® - Detour ProjectDetour is a Moleskine project dedicated to culture and creativity worldwide that features internationally recognizedartists, architects, film directors, graphic designers, illustrators, and writers.Detour events have already taken place in London, New York, Paris, Berlin, Istanbul, Tokyo, Venice and Shangai. supports lettera27, a non-profit Foundation ( Custom Editions 10
  11. 11. Moleskine® - Custom EditionsMoleskine Custom Editions works in the B2B scenario at international levelTarget: cultural institutions, universities, and companies.Projects: limited-edition projects to support the communication effort of the corporate customersUsage occasions: Brand and Corporate Identity Internal/External Marketing & Communication Programs PR & Media Activities Special events, conferences, seminars New product launch Training Prestige gift and promotion And so many other cases…. Custom Editions 11
  12. 12. Custom Editions – Case Histories BRAND IDENTITYRELAIS & CHATEAUX APPLE HARVARD UNIVERSITY GRADUATEWorldwide meeting 2009 Store Worldwide Summit 2007 SCHOOL OF DESIGNMoleskine® Notebook Classic Moleskine® Notebook Classic Event Moleskine® sketchbook Custom Editions 12
  13. 13. Custom Editions – Case Histories INTERNAL COMMUNICATIONACEVO – LONDON GRANTA - CAMBRIDGE FUNDACION GOYA EN ARAGONCustomized Notebook for Acevos 20th For its first century of life: personalized ZARAGOZAanniversary celebration Notebook with a full color booklet with a Diary for employees and partnersMoleskine® Notebook Classic collection of one hundred magazine covers Moleskine® Daily Diary published since 1979 Moleskine® Notebook Classic Custom Editions 13
  14. 14. Custom Editions – Case Histories MEDIA RELATIONS & PRSALONE DEL MOBILE DI MILANO LONDON BOOK FAIR INTERNATIONAL FAIR OFPress conference kit for “Zona Tortona” London City Notebook for attendees CONTEMPORARY ART - PARISMoleskine® Notebook Reporter with USB KEY Moleskine® City Notebook of London VIP guests invitation Moleskine® Memopockets Custom Editions 14
  15. 15. Custom Editions – Case HistoriesSPECIAL EVENTSMOMA - NEW YORK TRIBECA FILM FESTIVAL – NEW YORKTo celebrate the exhibition "Bauhaus 1919-1933” Media PartnerMoleskine® Notebook Classic et collection of Moleskine ® Notebook Classic in a customized gift boxCahiers Custom Editions 15
  16. 16. Custom Editions – Case Histories GIFT & PROMOTIONAMERICA’S CUP - VALENCIA PEN - LONDON MICHELIN - TOKYOGift for Foredeck Club guests Gift for Club members New Michelin Tokyo guide launch.Moleskine® Notebook Classic in a Moleskine® Notebook Classic in a Moleskine® Tokyo City Notebook in acustomized gift box customized gift box customized “Luxury Box” Custom Editions 16
  17. 17. Moleskine® - Experience BEFORE AFTER THE FILLING IS YOU! Custom Editions 17