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The Little Red Hen Approach

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In this presentation, given at Refresh Belfast in April 2010, we shared our DIY approach to developing and launching Rory's Story Cubes. We used the classic tale of 'The Little Red Hen' to illustrate …

In this presentation, given at Refresh Belfast in April 2010, we shared our DIY approach to developing and launching Rory's Story Cubes. We used the classic tale of 'The Little Red Hen' to illustrate our experiences, but not how you might expect.

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  • 1. ‘The Little Red Hen’ Approach ©2009 www.thecreativityhub.com
  • 2. ‘The Little Red Hen’ Approach “We design tools and trainingRory to help people apply their creativity”. Anita ©2010 www.thecreativityhub.com
  • 3. ‘The Little Red Hen’ Approach The Little Red Hen Once Upon a Time a Little Red Hen found some grains of wheat... “Who will help me plant these grains?” she asked. “Not I” said the Cat “Not I” said the Rat “Not I” said the Pig “Then I will plant them myself” said The Little Red Hen And so she did. ©2010 www.thecreativityhub.com
  • 4. ‘The Little Red Hen’ Approach The Little Red Hen “Who will help me cut the wheat?” “Not I” said the Cat “Not I” said the Rat “Not I” said the Pig “Then I will cut it myself” said The Little Red Hen And so she did. ...“Who will help me take the wheat to the miller?” ...“Not I”... etc. ...“Who will help me take the flour to the baker?” ...“Not I”... etc. ©2010 www.thecreativityhub.com
  • 5. ‘The Little Red Hen’ Approach The Little Red Hen Who will help me eat the bread?” asked the Little Red Hen. “I will” said the Cat, “I will” said the Rat, “I will” said the Pig. “Oh no you won’t” said the Little Red Hen, “I will eat it myself” And so she did! The End. ©2010 www.thecreativityhub.com
  • 6. ‘The Little Red Hen’ Approach ‘The Little Red Hen’ Approach What does a Cat, a Rat and a Pig know about bread? ©2010 www.thecreativityhub.com
  • 7. ‘The Little Red Hen’ Approach ‘The Little Red Hen’ Approach Find the ‘Yes’ hidden in the ‘No’. ©2010 www.thecreativityhub.com
  • 8. ‘The Little Red Hen’ Approach ‘The Little Red Hen’ Approach What is the smallest ‘next step’ to keep moving forward? ©2010 www.thecreativityhub.com
  • 9. ‘The Little Red Hen’ Approach ‘The Little Red Hen’ Approach And... ...People get onboard when the time is right. ©2010 www.thecreativityhub.com
  • 10. Rory’s Story Cubes® ©2009 www.thecreativityhub.com
  • 11. ‘The Little Red Hen’ Approach 2004-2010 Rory’s Story Cubes ©2010 www.thecreativityhub.com
  • 12. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2003 ©2010 www.thecreativityhub.com
  • 13. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2004 *Advanced Civilisation ©2010 www.thecreativityhub.com
  • 14. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2004 ©2010 www.thecreativityhub.com
  • 15. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2004I’ve got a great idea! Oh, just prototype it! Who will help me make it? need...sleep *baby #1.0 weeks old ©2010 www.thecreativityhub.com
  • 16. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2004 MetaCube™ ©2010 www.thecreativityhub.com
  • 17. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2004 Who will buy this MetaCube™? Coaches, Trainers & Therapists Everyone Else ©2010 www.thecreativityhub.com
  • 18. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 Roll up! Roll Up! Get your MetaCubes!! Hey Rory! I’m using it for creative writing in school. ©2010 www.thecreativityhub.com
  • 19. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 Who will buy this MetaCube™? Coaches, Trainers & Everyone Else Therapists Teachers, Primary Schools, Literacy Coordinators ©2010 www.thecreativityhub.com
  • 20. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 April 2005 Dear Rory, I can understand y our idea but not w Rubiks Cube.  Do hy you have chose you propose creat n to use a on one side, then ing a story from th mixing it up and st e images arting again? In any case, althou gh we are of cour develop the Rubik se always looking range, we dont be for ways to necessarily in keep lieve that this idea ing with the conce is prefer not to purs pt of the brand an ue this idea. d would I am sorry that we have not been able occasion. to be more helpfu l on this C. Trussell Seven Towns Ltd. ©2010 www.thecreativityhub.com
  • 21. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 ©2010 www.thecreativityhub.com
  • 22. ‘The Little Red Hen’ Approach Rory’s Story Cubes ‘The Little Red Hen’ Approach Find the ‘Yes’ hidden in the ‘No’. ©2010 www.thecreativityhub.com
  • 23. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 first prototype version made by Kadon Games ©2010 www.thecreativityhub.com
  • 24. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005 Hmmm. We can’t sell these to shops.A temporary solution... ...but not durable enough ©2010 www.thecreativityhub.com
  • 25. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2006 Who will buyRory’s Story Cubes™? Coaches, Trainers & Everyone Else Therapists Teachers,Families around Primary Schools, the world Literacy Coordinators ©2010 www.thecreativityhub.com
  • 26. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2006 Who will help us find a manufacturer? And how will we pay for them? baby #2.0 on the way ©2010 www.thecreativityhub.com
  • 27. ‘The Little Red Hen’ Approach Rory’s Story Cubes ‘The Little Red Hen’ Approach What is the smallest ‘next step’ to keep moving forward? ©2010 www.thecreativityhub.com
  • 28. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2006 Of course, we will provide each participant with a set of Rorys Story Cubes.that will pay for 500 ©2010 www.thecreativityhub.com
  • 29. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2006 How are we going to get them made on time?? Daddy! Mama! child #1.0 baby #2.0 ©2010 www.thecreativityhub.com
  • 30. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2007 Cube Artwork Dice Manufacturing Box Labels Packing ©2010 www.thecreativityhub.com
  • 31. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2007 First Run of 500 (printed) But they still are not Sold Out: May 2008 good enough for shops! ©2010 www.thecreativityhub.com
  • 32. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2008 Now that’s better! Second Run of 1200 (moulded) In-Stock: November 2008 baby #3.0 ©2010 www.thecreativityhub.com
  • 33. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2008...meanwhile Recession ©2010 www.thecreativityhub.com
  • 34. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 ©2010 www.thecreativityhub.com
  • 35. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 Who will help us distribute Rory’s Story Cubes? ©2010 www.thecreativityhub.com
  • 36. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 ©2010 www.thecreativityhub.com
  • 37. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 Rebranding it’s not there yet *Paul Kelly ©2010 www.thecreativityhub.com
  • 38. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009/10 10,000 5,000 *This is a whole other story ©2010 www.thecreativityhub.com
  • 39. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 *eyesparks ©2010 www.thecreativityhub.com
  • 40. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 iPhone Development Realistic physics ‘Bumpy’ sounds and Rory needs shadows *Conor McCluskey ©2010 www.thecreativityhub.com
  • 41. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009 iPhone Development ©2010 www.thecreativityhub.com
  • 42. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005-2012 Sell more = Earn more, Right? 2005 2008 2009 2010 2011 2012 ©2010 www.thecreativityhub.com
  • 43. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2009/10 Who will help us distribute Rory’s Story Cubes? We won’t distribute... ...but we will license them. ©2010 www.thecreativityhub.com
  • 44. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 1 web sale >2 sold to retailer >4 sold to distributor >40 sold via licensor ©2010 www.thecreativityhub.com
  • 45. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2005-2012 Sell more = Earn more, Right? 2005 2008 2009 2010 2011 2012 ©2010 www.thecreativityhub.com
  • 46. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 LFC & FCL Distribu Safety Testing Terms tion We’re not in Bill of Laiding Kansas anymore... International Shipping Inners & Outers POS Barcoding OB Hon g Kong F Licensing Warehousing Agreement & Logistics s ©2010 www.thecreativityhub.com
  • 47. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 Who will help us grow our business? ©2010 www.thecreativityhub.com
  • 48. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 We will! Invest NI ©2010 www.thecreativityhub.com
  • 49. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 Woohoo! OK Invest NI ©2010 www.thecreativityhub.com
  • 50. ‘The Little Red Hen’ Approach Rory’s Story Cubes ‘The Little Red Hen’ Approach And... ...People get onboard when the time is right. ©2010 www.thecreativityhub.com
  • 51. ‘The Little Red Hen’ Approach Rory’s Story Cubes 2010 Nürnberg International Toy Fair Nurenberg ©2010 www.thecreativityhub.com
  • 52. ‘The Little Red Hen’ Approach Rory’s Story Cubes ‘The Little Red Hen’ Approach What does a Cat, a Rat and a Pig know about bread? ©2010 www.thecreativityhub.com
  • 53. Thank You@roryoconnor@anitamurphy @storycubes ©2009 www.thecreativityhub.com

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